information architecture class12 04 03
DESCRIPTION
Information ArchitectureTRANSCRIPT
DeliverablesSI 658 Information Architecture
Marti Gukeisen
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Deliverables
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the cake we bake IA in
Deliverables
Deliverables
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Deliverables
the good and the bad of the iceberg
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Deliverables
The Project Process
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Research
Strategy
Design
Implementation
Administration
You are
here
Deliverables
IA strategy aspects Determine Goals
Business objectives, user motivation, other stakeholder goals.
Understand the EnvironmentBrand context, competitive space, user expectations & habits.
Plan the InteractionWhat states & steps are needed?
Validate & AssessAsk, test, iterate.
Document the PlanFacilitates shared understanding for everyone involved.
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Deliverables
possible deliverables
Determine
Goals
Understand the
Environment
Plan the
Interaction
Validate /
Assess
Document the
Plan
Identify Stakeholders Content Inventory Scenarios Heuristic Evaluation Site Diagram
User Segmentation Competitive Review User Flows Online Surveys Wireframes
Needs Analysis Analytics Assessment Task Diagrams User Testing Scripts Story Boards
Consumer Trends Review Research Use CasesUser Testing Analysis
and ReportsContent Map
PersonasCross-channel
AnalysisFeature Set Interview Scripts
Functional Requirements
Search Term Analysis User Task Analysis Feature Cards Interview ReportsFunctional
Specifications
Identify User & Business Objectives
Ethnographic Research
Card Sorting Prototypes (static,paper, interactive)
CMS Content Model
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Deliverables
some advice
present deliverables in person (or via video conference)
practice what you preach: your deliverables should be
clear, concise, un-muddied
less is more
establish conventions and stick to them
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Deliverables
Blueprints / Diagrams / High-Level IA
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Deliverables
User Flow
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Deliverables
User Flow
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Deliverables
fidelity of deliverables
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start endmiddle
project timeline
Deliverables
this is how we do it
[information has been gathered, discussed]
I make a deliverable to convey a plan (high level structure | user flow | page layout)
we meet INTERNALLY (creative director, project manager, engineer, designer, info architect)
I present the plan. Explain it.
Team discusses, suggests revisions. I iterate.
We present plan to the CLIENT.
Client discusses, suggests revisions. I iterate.
Client approves. We move on to the NEXT part. process repeats.
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Deliverables
Typical IA Design Deliverables
Interactive Objectives
Feature List
High Level IA (blueprint)
Template List
Wireframes
Clickable Prototype
Content Model
MPII (master page instance inventory)
Functional Specifications Document
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Deliverables
Who cares?
Interactive Objectives – IA, strategy, client
Feature List – IA, ENG, client
High Level IA (blueprint) – IA, client
Template List – IA, ENG, PM, design
Wireframes – IA, client, design, ENG
Clickable Prototype – IA, design, client, ENG
Content Model – authors, loaders
MPII (master page instance inventory) - loaders
Functional Specifications Document – design, ENG
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Deliverables
Interactive Objectives
Differentiate – and communicate – the brand advantage
Help patients, caregivers, and their support teams navigate
the extended care ecosystem.
Attract prospective patients to our services
Support key services online successfully (e.g. bill pay, way
finding, locate a physician, class or promotion registration)
Engage, inform, and support the extended community
Drive better decision making and improved operations
throughout the organization
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Deliverables
Feature Set
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Deliverables
High Level IA
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Deliverables
High Level IA
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Deliverables
Template ListComp
Set
Wireframe
GroupTemplate Description
0 1 T01 – SVH Home homepage for the system site
1 1 T02 – Location Home homepage template for hospital sites, to accommodate all hospital locations
1 1 Find a Physician (T12-T14)Any necessary revisions to these previously delivered wireframes: Find a Physician
Search (T12), Results (T13), and Physician Detail (T14) pages
2 2 T03 a, b – Channel Landing used for all channel landing pages unless otherwise specified.
2 or 3 3 T17 – Location Map & Directions this is used to show a map and directions to a location
3 4 T07a,b – Service DetailDetail page for the top level intro to a service area. (Deeper pages will be presented
using the T04 content template)
5 5 T06 a, b – News ArticleNews article. SVH would like the ability to designate which locations a news article
applies to, and business rules (defaults) around how long news articles should stay
active. sVH wants this to be one of the structured templates.
5 5 T08a,b – Staywell Health LibraryIntegrated Staywell content into the SVH site. No changes to content presentation.
SVH-created mapping to services will be maintained.
4 6 T11 – SVH ER Wait Timeslanding page with all ERs and a map; widget with wait time data for location will also
appear on Locations Landing page
4 7 T21 – Prepare for Your Visit this will be a reskinned template for the existing prepare a procedure content
6 7 T18 a, b– Contact Usthis will be reskinned version of the existing Contact Us form (possibly with very
minor revisions).
6 8 T05 a, b – Item ListUsed for all list pages such as lists of classes, articles, patient stories, phone list,
etc.
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Deliverables
Wireframes
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mobile
desktop
Deliverables
Clickable Prototype
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Deliverables
Clickable Prototype
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Deliverables
Content Model
Content Type T14 – News Article Content Type
Related Page Type T14 News Article Page
Component
Objective
Presents a persistently displayed component on
homepage which highlights a key feature or product.
CMSTitle Unique title for content instance in the CMS (not
displayed on site).
Date (34) Primary heading for the promo.
Title (140) Appears below the heading on the theater panel.
Related Fund Dropdown list (All, Real Estate Income Trust, Inland
Diversified, Inland American, Private Placements,
Institutional Investments)
Body Area Descriptive copy and images
Button Text (20) Label for the call to action button.
Destination URL Dynamic link to the related page in the CMS.
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C04- News Article Content Type
Deliverables
MPII (master page instance inventory)
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Deliverables
Functional Specifications
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Project Timethe part where you collaborate and teach each other
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Deliverables
Get in your groups
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Deliverables
group assignment
last one (it’s a doosey): what you make of it
revised high level IA
revised homepage & (3) interior page wires
cross-channel assessment & recommendations
brief in ctools
due April 10 (next week!)
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Deliverables
group project breakdown
assignment 1 – 100 pts
assignment 2 – 100 pts
assignment 3 – 100 pts
assignment 4 – 100 pts you are here
presentation – 500 pts April 17th
participation – 100 pts you grading each other
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Presentation
Timethe part where you teach
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Wrap UpMore stuff for you to do.
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Deliverables
next reading
Due TUES Apr 9nd at 11 pm.
50-300 words responding to
the following:
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Pervasive IA
Ch 9 Designing Cross-channel User Experiences
LatersQuestions?
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