information architecture class13 04 10

Designing for

Cross-ChannelSI 658 Information Architecture

Marti Gukeisen

4/10/2013

Designing for Cross-Channel

4/10/2013

SI658 Information Architecture2

IA is everywhere. that is so deep. and broad. whoa.


stuff I like about this chapter

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It gives us a framework to think holistically about

Information Architecture across channels, which is

a really BIG problem, and can be overwhelming.

discrete criteria = manageable task


stuff I DON’T like about this chapter

I have taken math classes, so

graphs with a y-axis, x-axis, and arrows imply

dependent relationships between variables.

They don’t mean it like this. They are just making a

chart.

So in your mind, take off the arrows and any

references to an “axis”. Now you have a square you

can put some stuff on.

Take away: ignore all the psuedo-math diagrams.

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just look at figure 9.8, the “CHU cube”

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evaluate the user

experience for

discrete user tasks

based on the five

heuristics across

channels.


channels, channels everywhere

These will change per company/project:

the NUMBER of channels touched

WHAT channels are touched

that is okay

but EVERY business should:

THINK about which channels make sense

ensure the UX across channels is awesome

revisit this often

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HEURISTICS

place-making

consistency

resilience

reduction

correlation

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resilience

digital environments can learn from our behavior,

habits, preferences, and anticipate what we want.

aka the creepy one

maintain a dialog between channels, apply

learnings across channels to predict needs

adapt to changing needs based on context

support multiple strategies for tasks

SLOWLY change foundations over time

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modern libraries - resilient

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digital catalog, requests, renewals

new media types:movies, digital books, art, music

community support

account: history of what I’ve read

reviews, digital previews


correlation – they mean it like this

showing connection between two basically not-

the-same things

NOT correlation:

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correlation!


tips from Samantha Starmer

have a vision (unified approach/goal)

centralize content creation: “write once, publish many times”

enact real process change (this is hard)

optimize customer UX 1st, map to backend processes 2nd

need the right SYSTEMS to support an integrated approach (this is hard)

develop HOLISTIC IA for the full information ecology

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11 SI658 Information Architecture


Kars Alfrink says interesting stuff

magic circle: can do things in digital life that will

get you jailed in real life

geo-caching: just like the hobo code

adaptive design: supporting re-appropriation of

devices, their environments

re-place space

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Wrap UpOMG! Only one more class!?

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next reading

Due TUES Apr 16th at 11pm

50-300 words responding

to the following:

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PYSCH!

Ch 0 There is no next reading. It’s the end, yo.


Next week’s agenda

10 min intro, class biz

everyone evaluates me

GROUP PRESENTATIONS!

(we will take 1-2 short breaks)

10 min crying, goodbyes, giving me flowers/candy

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Class Takeaways

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Tool Evaluations

Rock Star Bios

I will be compiling these into 2 MONSTER PDFs and sharing with the class

OK for public? I’d like to share—see ctools.


LAST group assignment due TODAY

what you make of it

revised high level IA

revised homepage & (3) interior page wires

cross-channel assessment & recommendations

Feedback for all other group assignments on

cTOOLs.

I will be grading and getting feedback on this

assignment to you by FRIDAY.

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group project breakdown

assignment 1 – 100 pts




presentation – 500 pts OMG NEXT WEEK!

participation – 100 pts

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group project breakdown





presentation – 500 pts

participation – 100 pts you grading each other

There will be an assignment for this on CTOOLs next

Wednesday AFTER class. Don’t forget this LAST

assignment! OMG!

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The Group Presentation

presentation order selected by RANDOM

assignment description up on ctools

based on the assignments you’ve already done

(nothing new)

20-25 minutes – have slides

more than 1 person should do the talking

Remember to be awesome and have fun

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career panel after group time

5 local UX professionals

design agency | in-house | contracting | consulting

e-commerce focus | academic focus | big AUTO

If it gets quiet I will call on people to ask

questions—I know you have some because I made

you think of some in an ASSIGNMENT.

This is a gift. These people have no reason to not

be totally real with you. Get the dirt, yo.

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TIPS & Requirements for Panel TIME

be loud when you ask questions

mandatory: cheer for them when they come in

like they are sports stars

mandatory: give them a standing ovation when

we wrap at the end

networking opportunity, yo!

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Presentation

Timethe part where you teach

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Project Timethe part where you collaborate and teach each other

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Get in your groups

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PANEL TIMECan’t touch these local

IA ROCKSTARS!

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THANK YOUto our wonderful local UX

experts for taking time to be

here today. THEY ROCK!

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information architecture class13 04 10

Internet

crosschannelkars alfrink

channels everywherethese

digital books

digital previews

digital life

discrete user tasks

tasksslowly change foundations

user experience