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Information Governance for Master Data
© 2012 SAP AG. All rights reserved. 2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
Legal disclaimer
© 2012 SAP AG. All rights reserved. 3
Agenda
The Need for Master Data Governance
SAP Master Data Governance Overview
The Benefits of Master Data Governance
Summary
© 2012 SAP AG. All rights reserved. 4
Getting master data right in this
complex landscape requires
better information governance
Mill
Products
Mining
Chemicals
Automotive
Defense & Security
Oil & Gas
Healthcare
Engineering, Construction
& Operations
Industrial Machinery
& Components
HighTech
Aerospace
& Defense
Life Sciences
Retail
Utilities
Higher
Education
& Research
Insurance
Consumer
Products
Wholesale
Distribution
Professional Services
Public
Sector
Banking Media
Telecommunications
Travel &
Logistics
Services
Master data is the “DNA” of the enterprise
Enterprise
master
data
Procurement Supply chain
CRM* PLM**
Finance Manufacturing
* Customer Relationship Management ** Product Lifecycle Management
© 2012 SAP AG. All rights reserved. 5
What happens if you don’t get it right?
Reduced Sales Effectiveness
Lack of consolidated view of customer data across all channels
Customer transactions are compromised due to limited view of the facts
Sub-optimal Procurement Decisions
Lack of transparency relating to suppliers and products
High costs due to insufficient supplier selection and rationalization
Delayed Go-to-Market Process
Failure to capitalize on market opportunity when introducing new products
Lack of real-time collaboration with front office, thus hindering customer services
Ineffective Business Decisions
Lack of consistent information impedes to make critical decisions supporting innovation
Compromised business dynamics with negative impact on managing resources effectively
© 2012 SAP AG. All rights reserved. 6
Master data management is a business imperative
High master data
maintenance costs
Need for multiple systems
to manage master data in
different domains
Lack of flexibility in dynamic
business environments
Lack of consolidated view of customer data across all channels
Customer transactions are compromised due to limited view of the facts
Lack of transparency relating to suppliers and products
High costs due to insufficient supplier selection and rationalization
Loss of potential for benefit realization (i.e. discounts, conditions, central contracts)
Limited availability of up-to-date master data in my business network
Inconsistent financial
master data across the
enterprise
Manual efforts to update
financial master data in
local financial systems
Risk of non-compliance to
IFRS, SOX etc.
Slow group closes
Lack of transparency about
changes (Who, what, when,
why?)
Organizations & Roles
Challenges
IT
CIO CFO VP of Supply Chain,
VP of Planning
Financials Sales
(S)VP of Sales, (S)VP
of Sales & Marketing
Supply Chain
© 2012 SAP AG. All rights reserved. 7
Agenda
The Need for Master Data Governance
SAP Master Data Governance Overview
The Benefits of Master Data Governance
Summary
© 2012 SAP AG. All rights reserved. 8
SAP Master Data Governance Centrally govern master data on top of SAP Business Suite
Governance Enables governance, compliance and transparency through integrated staging, approval and central audit trail
Consistent Data Delivers consistent definition, authorization and replication of key master data entities for SAP. Eliminates error prone manual maintenance processes for master data in multiple systems
Integration Native integration with SAP Business Suite and SAP ERP
Re-use Re-use of SAP data model, UI and existing business logic and configuration for creation and validation of master data
Data Quality Integrates with SAP BusinessObjects Data Services for data quality and data enrichment as well as SAP BusinessObjects Information Steward for data remediation
NW MDM & MDG Can complement and extend SAP NetWeaver MDM
SAP provides out-of-the-box, domain-specific governance to centrally create, change
and distribute master data across the entire landscape.”
Aaron Zornes, Chief Research Officer, The MDM Institute
“
© 2012 SAP AG. All rights reserved. 10
SAP Master Data Governance capabilities Facilitating utmost business process performance
SAP Master
Data Governance
Integrated
Object Model
Robust Data
Replication Governance,
Collaboration
& Data Quality
Re-Usability
& Extensibility
Deliver
Out-of-the-Box
© 2012 SAP AG. All rights reserved. 11
Deliver out-of-the-box
Out-of-the box data replication mechanisms, using stable mechanisms
Deliver a Data Model proven by several applications & industries
Workflow flexibility closely integrated to a framework for defining business rules
Deliver roles on a web based UI Deliver process-centric solution
Deliver predefined Data Quality Services
Reuse of existing processing logic
Full Integration to SAP Systems as a client
Offer integration services for non-SAP client
systems Low TCO
Flexibility
Ease of consumption
Best Practice
Process Transparency
Integration
© 2012 SAP AG. All rights reserved. 12
Bas
ic &
Cla
ss
ific
ati
on
Data
Material
Integrated object model F
ina
ncia
ls a
nd
Co
ntr
oll
ing
Cost Element
Org. Units:
Company
Profit Center
Cost Center
Chart of Accounts
GL Account
Consolidation
Unit / Group
Financials
Business Partner Attributes
Central Data
Bank Details
Tax Numbers
Roles
Industry Sectors
Supplier Attributes Customer Attributes
General Data
Comp. Code Data
Purchasing Data
Addresses with Usage and Versions
Supplier & Customer
Org
. U
nit
Data
Va
lue
Classification
General Data
& Descriptions
Units of Measure
Sales Data
Plant Data
Valuation
& Costing
EAN, UPC
Business Partner Relationships
Identification
General Data
Comp. Code Data
Sales Area Data
Tax Indicators
© 2012 SAP AG. All rights reserved. 13
Governance, collaboration…
Can be adapted and tailored based on customer needs
Linear or distributed & workflow based
Has roles and responsibilities and also Task authority (e.g., create, change, approve)
Flexible enough to respect the distributed responsibilities existing in a company across various business units
Business Logic
Possibility to extend the process by adding business logic and thereby bringing in data quality
Data in process stored in a separated repository, will be transferred to operational database after final approval
Approval
© 2012 SAP AG. All rights reserved. 14
…and data quality
Duplicate Prevention
Checked early and embedded in the process
High detection quality of matching using Enterprise Search or BusinessObjects DS
Validations
Re-use of existing validation logic in ERP
Custom validations can be modeled and
programmed (e.g. code lists, simple checks, or modeled rules via SAP BRF+)
Address Enrichment
Simple check and selection lists
Integration with content provided by
SAP BusinessObjects Data Services
Automatically adding Tax Jurisdiction Code
re-using existing interfaces / providers
© 2012 SAP AG. All rights reserved. 15
Robust data replication
Replication
Automatic or manual replication to SAP and non-
SAP systems
Peer-to-peer or mediated
Replication Techniques
DRF controlling replication mechanisms like
ALE for SAP ECC, R/3 and non SAP systems
SOA service for SAP and non SAP systems
RFC and File for SAP and non SAP systems
CIF for SAP SCM and MW for SAP CRM and SRM
Replication Features
Flexibility to replicate selected data only to a specific
client system by defining filters (controlled by DRF)
Support of different object IDs or customizing keys
between hub and client systems (via mapping in
MDG or NW PI)
Monitoring and error handling
Process
User
Data Replication
Non-SAP System SAP System
© 2012 SAP AG. All rights reserved. 16
Reusability & extensibility
Reuse standard content
Reuse existing data structures and
functionality of SAP Business Suite
Enhance functionality
Be able to enhance MDG functionality
based on predefined content (e.g. plant or
sales data) or customer-specific extensions
Extend data structures
Provide easy-to-use extensibility
capabilities for enhancing nodes and fields
data model
user interface
processes
data replication
Central Team
Core Processes
Extended
Individual Processes
Tasks
Reused
© 2012 SAP AG. All rights reserved. 17
Short demonstration
© 2012 SAP AG. All rights reserved. 18
Agenda
The Need for Master Data Governance
SAP Master Data Governance Overview
The Benefits of Master Data Governance
Summary
© 2012 SAP AG. All rights reserved. 19
Govern financial master data Speed-up your financial close with consistent and reliable data
Manage financial master data centrally
• Out-of-the-box master data governance application to centrally
create, change and distribute financial master data with focus on
SAP Business Suite
• Upfront accuracy of chart of accounts and other elements such as
general ledger, hierarchies, org units etc.
• Change requests organized as Editions to steer approval process
• Deliver consistent data across corporate group and local systems
• Pre-built validation against SAP business logic
Release
Edition
Distribute
Edition
Adjust in
Target System
Create
Edition
Collect
Comments
Create
Change
Request
Change
Requests Final
Approval
Approval
by
Business
Execute
Changes Corporate Master
Data Steward
Corporate Master
Data Responsible
Master Data Council
BI Responsible
Local Accountant
Local Accountant/
Corporate Accountant
Head of Corporate
Master Data
Local Accountant
Corporate
Accountant
Head of Corporate
Master Data
Now that master
data is consistent
throughout, creating
a new cost center
takes less than 30
minutes instead of
several days.”
Jian Ming Se,
Global IT
Associate Director,
Colgate-Palmolive
“
© 2012 SAP AG. All rights reserved. 20
© 2012 SAP AG. All rights reserved. 21
Central creation and maintenance of supplier master
data as a governed process within supplier lifecycle
management
• Reduce procurement costs based on global visibility of
relationships
• Improve cycle time for new contract creation by creating and
maintaining supplier master data as a governed process across
supplier management processes
• Centralized supplier management as part of procurement to
ensure SLAs are met, simplify contract management, and mitigate
risk
Govern supplier master data Manage mission critical data for procurement organizations
Requestor • Central Data
• Comp. Code
• Purch. Org
Specialist • Review
• Complete
Info
Purchasing
Specialist • Review
• Purch. Info
Financial
Specialist • Review
• Finance Info
Reject/Rework
Purchasing Org
Data Required?
Submit for
approval
Approve
Cancel/Change
Request Company Code
Data Required?
Stop
SAP solutions for
information
governance have
brought many
benefits, such as
visibility into global
spending per
supplier, which
improved price
negotiation
leverage.”
Global Data Lead,
Oil & Gas Company
“
© 2012 SAP AG. All rights reserved. 22
© 2012 SAP AG. All rights reserved. 23
Central creation and maintenance of customer
master data as a governed process within customer
lifecycle management
• Obtain insight across customer interactions and leverage this
insight to align marketing and sales and focus sales efforts on
the most profitable customer opportunities
• Maintain the integrity of CRM processes allowing for improved
campaign effectiveness, opportunity management, sales, and
customer service
• Improve sales force productivity by eliminating duplicate
customer records, duplicate opportunities, and ensuring
complete contact information
Govern customer master data Enable consistency towards your clients across all business units
Requestor Maintain
Central Data
Reject/Rework
Submit for Approval Approve
Cancel/Change
Request
Stop
Activate
Data &
Replicate
Master Data
Specialist • Review
Central Data
Central Data
Thanks to SAP we
have a solid
customer data
foundation to
support our growth
objectives.”
VP Sales,
Telecommunications Provider
“
© 2012 SAP AG. All rights reserved. 24
© 2012 SAP AG. All rights reserved. 25
Govern material master data Integrated, centralized product / material data for process excellence
Manage material master data centrally
• Reduce time to market through central creation of consistent,
correct and complete material master data as a governed process
throughout design and enterprise operations processes
• Reduce cost of new product development and introduction through
centralized governance of material data from engineering to
manufacturing resulting in stable and high quality product
• Reduce manufacturing cycle time through central creation of
product master data as a governed process as part of enterprise
planning and control processes feeding trusted master data
through plant-level operations and manufacturing execution
Request
Creation/
Change
Complete
Material
Data
Review
Change
Request
Complete
Material
Data
Approve
Change
Request
Enrich in
Local
System
Business User MD Experts Business User MD Steward Local MD Steward
Revise
Material Creation
Business Workflow
Material ID 4711
Change Request A1
By deploying SAP
Master Data
Governance, we
are able to meet
our high
requirements for
the quality of our
master data.”
Bjoern Ebeling,
Associate Director,
Merck KGaA
“
© 2012 SAP AG. All rights reserved. 26
© 2012 SAP AG. All rights reserved. 27
Agenda
The Need for Master Data Governance
SAP Master Data Governance Overview
The Benefits of Master Data Governance
Summary
© 2012 SAP AG. All rights reserved. 28
Master data management is a business imperative
High master data
maintenance costs
Need for multiple systems
to manage master data in
different domains
Lack of flexibility in dynamic
business environments
Lack of consolidated view of customer data across all channels
Customer transactions are compromised due to limited view of the facts
Lack of transparency relating to suppliers and products
High costs due to insufficient supplier selection and rationalization
Loss of potential for benefit realization (i.e. discounts, conditions, central contracts)
Limited availability of up-to-date master data in my business network
Inconsistent financial
master data across the
enterprise
Manual efforts to update
financial master data in
local financial systems
Risk of non-compliance to
IFRS, SOX etc.
Slow group closes
Lack of transparency about
changes (Who, what, when,
why?)
Organizations & Roles
Challenges
IT
CIO CFO VP of Supply Chain,
VP of Planning
Financials Sales
(S)VP of Sales, (S)VP
of Sales & Marketing
Supply Chain
© 2012 SAP AG. All rights reserved. 29
Benefits of SAP Master Data Governance
Up-front, central creation of master data enables
high data quality and leads to significant business
improvements.
Out-of-the-box, process-centric applications
provide centralized governance for master data
domains such as financial data, supplier data,
customer data, material data.
Native integration with SAP Business Suite using
existing business logic and infrastructure leads to
low TCO.
Provides flexibility in heterogeneous environments,
from configurable workflows and extensible data
models, up to custom built applications.
SAP provides out-of-the-box, domain-specific governance to centrally create, change
and distribute master data across the entire landscape.”
Aaron Zornes, Chief Research Officer, The MDM Institute
“
Thank You