information kit - the sporting · pdf file · 2016-06-01franchise information kit....

FRANCHISE INFORMATION

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The Sporting Globe Bar & Grill® is a hospitality and sports entertainment brand with a mission to be Australia’s most loved sports bar and grill.

Offering quality casual food and a large range of beers in a welcoming atmosphere with the ultimate state-of-the-art sports fit out, The Sporting Globe is a great place to eat, drink and catch a game.

The Sporting Globe business has been designed with distinct branding, product specialization, and operating systems to allow it to become a successful franchise. The business has a central support team and structure that provides training, operating systems, assessment, marketing support, loyalty club system, menu design and development, management accounting and reporting, payroll execution, supplier procurement, fit out design and development assistance and much more.

This model offers people who aspire to own their own venue many competitive advantages over an independent operator especially the ability to stay focused on what matters most – the customer.

WHY THE SPORTING

GLOBE?

BE THE ENVY OF ALL YOUR MATES

BY OWNING YOUR OWN SPORTS BAR

FRANCHISE INFORMATION Kit


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In Australia, our national religion is sport. If we’re not playing it, we’re watching it. The faithful gather at such hallowed grounds as the MCG, the SCG, Flemington or Rod Laver Arena.

We’re the only country in the world to have public holidays for sporting events. Our national heroes are sportsmen and women. Names such as Bradman, Lillee, Freeman, Ablett and Warne are better known than our Prime Ministers.

The truth is, it’s Australia’s sporting culture that unites us. And The Sporting Globe Bar and Grill is the place where fans, fanatics, friends and families can gather and feed their passion for sport.

But The Sporting Globe is more than a sports bar. We have more than just cooks, we have chefs preparing an amazing menu of fresh food and produce sourced from local suppliers. We have more than ‘specials’, we have specialties, such as our famous mouth-watering Buffalo Wings as well as a huge range of ice cold beers, wines, spirits and other beverages to cater for all tastes. And we have more than bar service, we have vibrant table staff who welcome more than 1.2 million guests every year.

From the opening of our first venue in Geelong in 2010, we have expanded through Victoria and Western Australia. With venues coming across the nation, The Sporting Globe is rapidly winning a place in the hearts and minds of Australians. As an unrivaled sports entertainment venue offering guests over 100,000 hours of sports broadcast every year we are now the ‘go-to’ venue for any major sporting event.

It’s more than just a sports bar. It’s The Sporting Globe Bar & Grill.

EAT. DRINK. SPORT.


CHICKEN WINGS HOURS OF SPORTBROADCAST EVERY YEARSOLD EVERY YEAR

90% POSITIVE FEEDBACK FROM 1850+ REVIEWS

65,000+ FOLLOWERS

BEERSPOURED EVERY YEAR

1500 NEW MEMBERS


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COMPANY EXECUTIVESJAMES SINCLAIR B.COM.

Director and CEO of The Sporting Globe and responsible for business development, marketing, finance, and administration. Has extensive management experience in retail and hospitality as well as a finance background and has worked with Deloitte Touche Tohmatsu in Melbourne, Thompson Financial in London, and Weatherbeeta in New Jersey.

BRAD HARRIS B.DES(COMMDES)

Director of The Sporting Globe. Has vast management experience in hospitality venues including Boost Juice Bars, The Globletrotter Bar London, Turf Bar & Restaurant Queens St, Bear Brass Southbank, and The Sporting Globe venues.

GEOFF SINCLAIR Board member of The Sporting Globe. Co-founder of Horseland, the world’s largest equestrian retailer. CEO San Churro, chocolateria chain with over 50 stores nationally. He is highly knowledgeable in people management, marketing, distribution and general retail matters.

GEOFF HARRIS Board member of The Sporting Globe. Co-founder of Flight Centre Ltd, international travel leader with over 1500 stores. Past director and shareholder of Boost Juice, Australia’s largest juice retailer. Former Vice President of Hawthorn Football Club. He has a remarkable understanding of organisational culture, business development, and management systems.


EST. 2009The business was established in 2009 with a love of beer, wings and sport shared by James Sinclair and Brad Harris.

James was living in the USA when he phoned best mate Brad to tell him about a business model ingrained in America; sports bars and grills. It seemed like a perfect fit for the Australian market with sport, food and drinks all in a “modern casual” environment. A plan to bring the contemporary sports bar to Australia was born and the first venue opened in Geelong, Victoria in early 2010.

The team worked hard to win customers by delivering exceptional service with a customer first culture, strong promotion of sporting events, serving good value and quality branded products, and offering a strong club loyalty program. The venue in Geelong incorporating bar, restaurant & function areas proved an instant hit with locals.


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The love of beer, wings and sport continued as The Sporting Globe brand expanded with new sites across Victoria. In 2014, the Company began franchising, with the Richmond and Watergardens venues opening as the first franchises. The brand continues to grow as we develop new sites with franchise partners around Australia.

Kelvin Moore, Richmond Franchise Partner

BUILDING A FRANCHISE

“ THE SPORTING GLOBE HAS A GREAT BUSINESS MODEL AND PROVIDES FANTASTIC ADMINISTRATIVE SUPPORT, WHICH MADE MY DECISION TO BECOME A

FRANCHISEE EASY “


INVESTING IN THE BRAND

The Sporting Globe Bar & Grill® brand is synonymous with great casual food and sport.

The brand is vogue and fashionable and represents a safe and friendly atmosphere for all, offering great quality products and consistently delivering the ultimate functional sports viewing amenity.

Our brand is much loved by our customers as a favourite meeting place, bringing people together to watch, listen, eat, drink, and be entertained. The Sporting Globe is casual, yet stylish and has mass appeal in the market place. The brand delivers and maintains an exciting online presence that is informative but also an important extension of the brands persona.

Each venue attracts a broad demographic of customers, including couples, groups of friends, families, sporting clubs, business people and large events or functions. All our venues are well branded, clean, and safe with staff and management committed to ensuring everyone feels welcome.


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THE SUPPORT

A loyalty club that rewards customers through regular promotions and deals. The loyalty program provides direct access and engagement with our best customers, as well as their local community and organisations. The Loyalty Club currently has over 55,000 members.

TRAINING ONGOING SUPPORT

LOYALTY CLUB PRODUCT DEVELOPMENT

PAYROLL EXECUTION SUPPLIER PROCUREMENT

Product design, development and review performed by our in-house Executive Chef, in consultation with industry experts. Quarterly menu reviews to ensure relevance to consumer needs and trends, as well as management of cost levels.

Payroll execution performed by the Administration Team, allowing our Franchise Partners more time to focus on what is important - their customers and staff.

Central management and procurement of suppliers allows the brand to maximise group purchasing power, and facilitate additional supplier support for promotions and marketing events.

Extensive training program covering all aspects of business management, operations and marketing. The Operations Team will be with you in venue for the first 2 weeks of trade, providing additional training and support. Our dedicated Training & Development Manager is available at all times for franchisee/ staff training.

An Operations Manager assigned to your venue, on call 24/7. Regular site visits and assessments by the Operations Team to provide training, support and evaluation to optimise all areas of the business.


MARKETING

ACCOUNTS PAYABLE & REPORTING

PROJECT MANAGEMENT

A Head Office Administration Team to perform accounts payable, bookkeeping and management reporting functions. This allows central management of supplier relationships and frees up time spent by Franchise Partners on paperwork and administration.

Site selection, venue design, tendering and construction all project managed by our Development Team, ensuring alignment with The Sporting Globe’s brand standards and providing a truly turn-key franchise opportunity.

A dedicated in-house Marketing Team focused on building the brand through social media, major events and promotions, collateral design/production, web development and maintenance and local area marketing initiatives. The Team works closely with Franchise Partners to develop worthwhile and relevant marketing campaigns.


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FRANCHISE RECRUITMENT TIMINGEach applicant will firstly need to satisfy all the requirements and steps set out in The Sporting Globe’s Franchise Process below. On average this process can take between 6-10 weeks to complete. Following this, the timing of your venue opening is completely dependent on handover and the lease commencement date outlined in the lease.

If purchasing a new ‘greenfield’ site, our Leasing Department negotiates all of the commercial terms of the lease, including the handover date. We nominate a date suitable to you, to the landlord and to The Sporting Globe. When buying an existing business, your franchise recruitment consultant will nominate a settlement date that is suitable for you, the vendor and the team dedicated to supporting you.

AVAILABLE LOCATIONSAt the time you submit your Application Form, we will advise what opportunities are available for both existing sites and new sites throughout Australia. We never compromise on the quality of the sites we secure, just as we never compromise on the quality of people we select to become our Partners.Generally there are three options for site selection:

» You may be granted the opportunity to franchise a site we have already secured

» You may be granted the opportunity to franchise an existing venue » You may nominate a particular area on your Application Form or during the Franchise Recruitment process.

Enquire today to discuss all of the areas in more detail.


The Sporting Globe offers our partners a comprehensive training program. Our extensive 6 week training program is designed to cover all facets of running a TSG Franchise including:

» Company culture » Essential procedures and policies » Modular training in business roles, systems and products » Management training including venue staffing, functions,

local area marketing, stock control and financial management

Our training team will also assist with the opening of your venue.

TRAINING

PREVIOUS BUSINESS OWNERSHIPPrevious business ownership or experience is not required to own a TSG franchise or is it imperative to the selection process, however it would be well regarded. Our training program will teach you our operating systems and procedures to manage your business.


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It is a requirement of the The Sporting Globe, that all franchisees work in the venue. We believe that committing yourself to master every aspect of the business will deliver you the best results. For these reasons, all our partners are required to work full time in-venue for a minimum of the first 12 months of operation.

RUNNING THE VENUE


FRANCHISE PROCESS STEP 1 CONTACT USContact us with your basic details and your location and receive a response from our Franchise Manager. You can contact us online via our franchise page or call us on the below details.

STEP 2 ENQUIRY FORMCandidate to provide basic information via The Sporting Globe - Franchise Enquiry Form. This also requires you to sign a confidentiality agreement with a non-complete clause before progressing further in the application process.

STEP 3 FIRST INTERVIEWThe first face to face interview is between the candidate and The Sporting Globe - Franchise Manager in Melbourne.

STEP 4 FINANCIAL REVIEWThe Sporting Globe will supply you with confidential financial information for review with your accountant. From this you are to prepare a best and worst case financial projection of your potential franchise. We will also provide a template disclosure document and franchise agreement to review with your legal advisor.

STEP 5 VENUE VISITATION AND TRIAL The venue visit shows the business in action whilst also displaying the work environment. This may involve a trial shift in venue if agreed by both parties.

STEP 6 FINAL INTERVIEW & APPROVED APPLICANT STATUSThe final interview should take place when the candidate feels 100% confident about joining us. Final approval is then granted by the Directors and other key executives giving you approved applicant status.

STEP 7 INTENT TO FRANCHISE & DEPOSITParties are to sign an intention to franchise and a deposit of $20,000 is paid to progress and prepare a disclosure statement.

STEP 8 PROVISION OF FORMAL FRANCHISE DISCLOSURE STATEMENT At this point the candidate will receive formal disclosure of business information including the establishment and operating costs.

STEP 9 FORMAL RECRUITMENTFranchise Agreement is executed and training commences with The Sporting Globe’s appropriate managers.


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THE SPORTING GLOBE IS LAUNCHING THE BRAND ACROSS THE COUNTRY

NOW IS THE TIME TO ENQUIRE ABOUT BECOMING A FRANCHISE PARTNER


To apply, or for more information, please contact our Franchise Development Manager: Brad DekkersThe Sporting Globe201/127 Market Street South Melbourne VIC 3205 Australia P: +61 3 9645 4798 F: +61 3 9646 6939E: [email protected]: www.sportingglobe.com.au/franchise

CONTACT US


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CAPITALISE ON OUR NATION’S LOVE OF SPORTSWITH AUSTRALIA’S LEADING SPORTS BAR FRANCHISE

information kit - the sporting · pdf file · 2016-06-01franchise information kit....

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