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Information Management:Answering Today’s Enterprise Challenge

George Lumpkin, Senior Director, Product Mgmt, Data Warehousing

July 22, 2009

Volatile Economy & Business Impact

RISK

Organizations must better monitor internal & external threats to business viability

AGILITY

Rapid changes in priorities and conditions create new partnerships and new competitors

COST

Relentless pressures drive need for additional efficiencies … do more with less

Extending Operational Excellence

Time

CompetitiveAdvantage

OPERATIONAL EXCELLENCE

MANAGEMENT EXCELLENCE

Cost – Lean and MeanQuality – Six Sigma, TQM

Speed – Real-time, JIT

Cost – Lean and MeanQuality – Six Sigma, TQM

Speed – Real-time, JIT

Smart – Deep Insight

Agile – Decisive Action

Aligned – Across the

extended enterprise

Smart – Deep Insight

Agile – Decisive Action

Aligned – Across the

extended enterprise

Emerging Enterprise Strategy

Data Center Consolidation/Single Instance

Management Automation

Virtualization

IT Standardization

Standardized Processes

Automated/Integrated Processes

Shared Services

Industry Best Practice Processes

Data Consolidation

Management Information and Key

Performance Indicators

Ad hoc Analyses

Governance, Risk & Compliance

GOAL

PLAN

REPORT

MODEL

ANALYZE

MULTIPLE ROLES

DIFFERENTMETRICS

Executive

Marketing

Finance

HumanResources

CustomerService

COMPANY HEALTH

BRAND

RISK

HIRING QUALITY

SERVICE LEVELS

DISPARATE BI TOOLS & REPORTING SYSTEMS

FRAGMENTEDDATA SOURCES

FINANCE

OPERATIONS

PLANNING

Multiple Point Applications

Multiple ERP

MultipleFinancial

Multiple Legacy Applications

Multiple Data Warehouses

AD-HOCPROCESS

Today - Where’s my Information?

Performance Management & Analytics

• Apps Solutions, Oracle DB Machine• Deployment Expertise

• Warehouses to 100s Terabytes, BI to 1000s• Limited Scalability

• Performance Management Apps / BI Apps /

Industry Bundles• Speed of Development

• Central Management, Self-managing Database• Expensive to Maintain

ORACLE STRATEGYCHALLENGES

• Transactional Load Speeds, Master Data Hubs• Data Not Current

• Guided Analytics, Pervasive Deployment• BI Tools Hard to Use

• Consolidated Data Stores, Flexible BI Tools• Fragmented Solutions

BI Applications

EPM Workspace(Oracle Business Intelligence Enterprise Edition Plus: Desktop, Web, Search, Office, Alerts, Mobile)

BI Applications(Sales, Service, Mkting,

Order Mgmt, HR, Fin, Projects)

Performance Management(Strategy Mgmt, Business Planning, Profit Mgmt,

Financial Reporting & Compliance)

Oracle’s Complete SolutionIntegrated and Open Too!

Business Intelligence Foundation (Oracle Business Intelligence Enterprise Edition: BI Server, Essbase, Real-time Decisions)

Middleware(BPEL, Oracle Data Integrator, MDM)

Database(Oracle Database 11g Enterprise Edition, RAC, Partitioning, Exadata Software, OLAP, Data Mining

Advanced Compression, Advanced Security, Real Application Testing, Packs)

Database Machine / Storage(Oracle Database Machine, Exadata Storage)

Industry

Bundles

Broad & Deep OfferingLower Cost, Lower

Risk

Comprehensive EPM & BI Offering

CompleteComplete

Less EffortMore Value, Faster to

ROI

Designed toWork Together

IntegratedIntegrated

Solving the Information ProblemComponent Considerations

More Choice Maximizes Existing

Investments

Standards-Based Architecture

OpenOpen

Complete with Best of Breed Components

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis

of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology

users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express

or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.

Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2009” by James Richardson, Kurt Schlegel, Bill Hostmann, Rita Sallam, 16 January 2009

Gartner, Inc., “Magic Quadrant for CPM Suites, 2008 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2008

Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2008” by Donald Feinberg and Mark A. Beyer, 23 December 2008

Magic Quadrant for Business Intelligence

Platforms, 2009

Magic Quadrant for CPM Suites, 2008

Magic Quadrant for Data Warehouse Database

Management Systems, 2008

Master Data

Business Rules

Metrics/KPIs

Targets, Plans & Actuals

Strategic Planning

Set Strategic Objectives

CorporateDevelopment

TreasuryStrategies

Long-TermPlanning

Cost and Profitability Management

Define Costing Methods

Perform Allocations

Report & AnalyzeDefine Cost

Drivers

Financial Close Process

Data Cleansing

ConsolidateInternal

Reporting & Analysis

External Reporting & Compliance

Cascade Targets

Allocate Resources

ForecastingDetailed

Budgeting

Planning and Budgeting

Performance Management Applications Market-leading, Integrated Suite

Oracle BI ApplicationsPre-built for EBS, PeopleSoft, Siebel, JD Edwards & More

Other Data SourcesIVR, ACD, CTI

HyperionMS Excel

Syndicated

Oracle BI Server

Common Enterprise Information Model

• Provides insight into CRM and

ERP applications

• Easy to adapt and extend

• Integrates with OLTP systems

• Works with existing IT

environment

• Fast time to value; Low TCO

• Over 2,000 customers

ERP AnalyticsFinancials

Human Resources

Procurement & Spend

Supply Chain & Order Mgmt

Projects

CRM AnalyticsSales

Service & Contact Center

Marketing

Loyalty

Price

Oracle BI Foundation

• Business views for end-users

• Consistent business measures and

calculations

• Advanced calculation engine

• Optimized data distribution

OLTP & ODSSystems

Data WarehouseData Mart

Essbase

Ad hoc Analysis

Interactive Dashboards

Reporting &Publishing

ProactiveDetectionand Alerts

MS Office& Outlook

Common Enterprise Information Model

BI SERVER

Files ExcelXML

Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility

• User roles, preferences• Simplified view• Logical SQL interface

PRESENTATION LAYER

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

SEMANTIC OBJECT LAYER

PHYSICAL LAYER

• Map Physical Data• Connections• Schema

Role-Based Views of the Information Relevant to the User

Consistent Definition of Business Measures, Metrics, Calculations

Model Once, Deploy Everywhere

Across Any Data Sources

• Multidimensional modeling across multiple data sources

• Advanced calculation & integration engine

• Fast “speed-of-thought” calculation power

• Leading Excel user interface

• Powerful Visual analysis

Oracle Essbase

Market-Leading

OLAP Server

• Business process optimization

• Business rules and self-learning predictive models

• Leverages common data model of real-time and historical data

• Decisions based on facts, context, analytic insights

Oracle Real-Time Decisions

Advanced AnalyticsOracle Essbase and Oracle Real-Time Decisions

BUSINESS PROCESSES ORACLE BI & BAM

BUSINESS PROCESSES

BUSINESS PROCESSES

ORACLE BI

ORACLE BI

Roles for Middleware in BIFusion of BI & Business Processes

• Visibility & Business Insight

• Understand business impact

• Action from Insight

• Empower business users

• Insight-Driven Business Processes

• Business Intelligence Services for Integrated Insight and Reporting

Oracle Data Integration Suite

Heterogeneous Data Sources

MDM, Business Intelligence, BAM, SOA Platforms, Applications

Master Data

Data Integrator

Data Services

DataGrid

Process Manager

• Best performance

• Lower total cost of

ownership

• Flexible, event-driven

solution

• Improves productivity

• Pre-integrated

for BI and Data

Warehousing

• Hot pluggable

ServiceBus

Data Quality

Data Profiling

HumanWorkflow

DataELT/ETL

Data Migration

DataFederation

Data Replication

Data Governance

16

Oracle Data Integration SuiteA Comprehensive Solution for Data Integration

Database FoundationArchitecture is the Key

• Minimize impact of

hierarchy changes

• Optimised for 3NF and

Dimensional schemas

• Eliminate

data fragmentation issues

• Proven over many years

Oracle Database 11gThe Leading Database for Data Warehousing

Key Data Warehousing Capabilities

• Embedded Analytics

• Flexible Model Deployment

• Single Point of Management

• Secure

• 24X7 Availability

• Optimal Storage Management

• Scale to hundreds of Terabytes & large

analyst communities

Exadata – A New ArchitectureDeploy Faster, Reduce Risk

Build From Scratch with Components

OWI Reference Configurations

Take delivery of HP Oracle Database Machine

Weeks to Months

Pre-implementationSystem sizing

Acquisition ofcomponents

Installation and configuration

Acquisition ofcomponents

Installation and configuration

Testing andValidation

Testing andValidation

Weeks to Months

HP Oracle Database Machine

�Database pre-configured�Faster deployment�Lower Risk

< 1 Week after Delivery

Exadata - Extreme Performance GainsCustomer Benchmark Results

Average GainCustomer Industry

20x

16x

15x

Telecom

28x

Retail

Finance

Telecom

GOAL

PLAN

REPORT

MODEL

ANALYZE

MULTIPLE ROLES

DIFFERENTMETRICS

Executive

Marketing

Finance

HumanResources

CustomerService

COMPANY HEALTH

BRAND

RISK

HIRING QUALITY

SERVICE LEVELS

AD-HOCPROCESS

Oracle Enables a Clean ArchitectureAccess to the Right Information at the Right Time

CLUSTERS

ETL

MDM APPLICATIONS

Master Data

Data Warehouse

CRM APPS

SCM APPS

WEBSITES

FINANCIALS

DISTRIBUTION

PLM APPS

OPERATIONS

ERP APPS

MASTER DATA / DATA

WAREHOUSE

TRANSACTIONAL APPLICATIONS

ETL

Beyond Operational ExcellenceHow Oracle enables Management Excellence

Ensure high performance 24x7 operations around the globe

Be committed to Open Standards to give you the most choice and lower your costs

Incorporate the latest collaboration technologies to improve productivity

Ease access to all information to improve business performance

Enable rapid business process innovation and implementation

$

BI Foundation and Data Warehouse infrastructure scale to very enterprises and provide 24x7 reliability

Open support provided by components enables continued use of previously deployed business intelligence tools & databases

Dashboards, guided analytics, and alerting enable rapid sharing of and timely access to detailed information

Solutions include reporting, ad-hoc query / analysis and data mining, data loading / data quality, and master data

Oracle Performance Management & Analytics solutions can be rapidly deployed but are flexible to customization

$

IT and Business: Related Goals

• Information Management

• Data quality & consistency

• Robust data architecture

• Data integration

• Rapid deployment

• Ease of maintenance

IT Business

• Ubiquitous, fast access

• Reliable information

• Information in context with

business processes

• Easy to use, intuitive

• Self-service flexibility

TCO/ROI

Enterprise Information ManagementSummary: Steps to Success

Requirements

Define requirements for

business intelligence and

reporting, including key

performance indicators

(KPIs), performance

management metrics,

reporting, information

access and delivery

needs across the

Enterprise

Product Strategy

Understand the

architecture, design,

limitations and

capabilities products

and map appropriate

tools to requirements

Architecture

Map current state

business intelligence

and reporting solutions

to future state needs &

capabilities.

Define strategic Scope and Roadmap for Enterprise BI & Reporting deployment synchronizing with ERP & legacy systems to meet key business requirements

For More Information

http://www.oracle.com/bi

or

http://otn.oracle.com/bi