information media · 2020-02-03 · 3 767 632 total audience source: cn marketing, november 2019...
TRANSCRIPT
Media Information
RUSSIA
2020
All fashion trends for the next seasonTwice per year
(spring–summer/ fall–winter)
GQ readers – top male audience
3 767 632 Total Audience
SOURCE: CN MaRkEtiNg, NOvEMbER 2019
254 000+
29 000+
130 000+
268 000+
478 000+
BrAnd reAch
Magazine Social media.ru
541 600 1 177 000followers
2 100 000unique visitors
2.5m visits per month
5m page views per month
SOURCE: MEdiaSCOpE, NRS-RUSSia, May – jUly 2019.
SOURCE: gOOglE aNalytiCS, NOvEMbER 2019
39 % buy new collections before they go on sale
82 % spend much money to look good
42 % consider themselves shopaholicSOURCE: QUaNtitativE SURvEy,
lUXURy dEpaRtMENt StORES, apRil 2017, MEdiaSCOpE
SOURCE: CN MaRkEtiNg 2019
for Pr eMIuM SeGMenT AdverTISer S№1
+
2020
2
supplement to gq magaZine
sectionon gq.ru
socialnetworks events
GQ Travel – the art of beautiful travel, the benefits and pleasure of spending our most precious resource – time.
3
supplement to gq magaZine events
GQ Tech conversationilluminates how technologychanges every aspect of our life from culture to business, science to design. The breakthroughsand innovations, that wehighlight, lead to thenew ways of thinking, connections, and industries.
ProfIlereadership
*MEdiaSCOpE, NRS-RUSSia, MaRCh – jUly 2019;** SOURCE: QUaNtitativE SURvEy, lUXURy dEpaRtMENt StORES, apRil 2017, MEdiaSCOpE;
*** MEdiaSCOpE M’iNdEX RUSSia 1 half-yEaR 2019.
2020
5
readers try to keep up with fashion trends
readers like buying things that make them more respectable
readers willing to pay more for quality items***
male visitors of luxury department stores read gq**
willing to pay extra for brand items
72 %
46 %
61 %
53 % 55 %
employment* 80 % are employed
Status32 % managers, individual business, (co)-owner
Marital Status49 % married
45 % with children
household Income59 % high income
2020
InfluenTIAlMagaz nethe media brand for upper class man
GQ is KnoWn for*
Advertising categories
keeps me up to date with the latest news / trendshelps me to learn / improve at something
inspires me to be the best person i can be
provides me with ideas for new things to try or do
uses high quality / beautiful imagery
fashion
Jewellery-watches
beauty
travel
car
home
other
technology
food
provides events / experiences focused on my interests
66 %
40 %14 %11 %
58 %
54 %
9 %9 %8 %
50 %
49 %
5 %3 %1 %
48 %
2020
6*gQ bRaNd aUdit CNi, jaNUaRy 2019.
**CN MaRkEtiNg 2019.
2020
BrAndexperiencesPartnership events
100 best dressed
2020
7
st. petersburg13 %
urals6,5%
central region6 %
south5%
siberia6,5 %
far east
moscow 54 %
2 %
distributionMAP
CiS countries – 3%, other countries – 4%.the magazine is released abroad in the following countries: Uk, france, italy, USa, Switzerland, germany, japan, Spain, China, Netherlands, Canada and CiS countries.above-noted percentage and territory correlation of the circulation can be changed in different issues.
2020
8
2020
72 % purchase goods in russia***
over 2.1 million unique visitors
5 million page views per month
Audience57 % male*
50 % have high income**
61 % follow gq.ru advice when choosing fashion & accessories
gOOglE aNalytiCS, NOvEMbER 2019, QUaNtitivE SURvEy tOlUNa, jUly 2018. * MEdiaSCOpE, wEb iNdEX, RUSSia, 2018, ** CaN affORd aNythiNg/alMOSt aNythiNg
***QUaNtitativE SURvEy lUXURy dEpaRtMENt StORES apRil 2017, MEdiaSCOpE
Website
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ratesMagazine
General rates EURO
Inserts & Scented Stripsinserts and scented strips rates are available upon request.
rate Protectionrate change announcements will be made at least two months prior to the closing date of the issue affected.
thE pUbliShER RESERvES thE Right tO withdRaw thE RESERvatiON Of fiRSt SpREad if a COvER gatE fOldER bOOkiNg haS bEEN MadE. all thE SpECial pOSitiONS havE tO bE CONfiRMEd 10 dayS bEfORE thE bOOkiNg dEadliNE.
advertisements are subject to vat agency commission – 15 %
full page
spread
1st brand
2nd brand
3rd brand
spread before vector
spread in vector
table of contents
gq masthead
contributors
gq online
gq backstage
editor’s letter
single page in vector
3rd cover
4th cover
cover gatefolder
one-half page
one-third page
11 700
23 000
40 500
34 250
32 700
27 470
25 300
17 300
16 300
16 300
16 300
16 300
16 900
14 700
15 400
35 500
61 500
9 200
7 200
10
2020
rATeS
Inserts & Scented Stripsinserts and scented strips rates are available upon request.
rate Protectionrate change announcements will be made at least two months prior to the closing date of the issue affected.
advertisements are subject to vat agency commission – 15 %
2020
thE pUbliShER RESERvES thE Right tO withdRaw thE RESERvatiON Of fiRSt SpREad if a COvER gatE fOldER bOOkiNg haS bEEN MadE. all thE SpECial pOSitiONS havE tO bE CONfiRMEd 10 dayS bEfORE thE bOOkiNg dEadliNE.
11
General rates EURO
full page
spread
1st brand
2nd brand
3rd brand
spread before rubrics
table of contents
masthead
contributors
editor’s letter
single page in 1st third
dps in 1st third
3rd cover
4th cover
cover gatefolder
one-half page
one-third page
8 380
16 420
23 300
19 600
18 700
17 300
10 950
10 750
10 750
10 950
8 890
16 750
8 900
21 150
34 900
6 000
4 080
rATeS
Inserts & Scented Stripsinserts and scented strips rates are available upon request.
rate Protectionrate change announcements will be made at least two months prior to the closing date of the issue affected.
advertisements are subject to vat agency commission – 15 %
2020
thE pUbliShER RESERvES thE Right tO withdRaw thE RESERvatiON Of fiRSt SpREad if a COvER gatE fOldER bOOkiNg haS bEEN MadE. all thE SpECial pOSitiONS havE tO bE CONfiRMEd 10 dayS bEfORE thE bOOkiNg dEadliNE.
12
General rates EURO
full page
spread
1st brand
2st brand
3rd brand
spread 1/3 of the book
table of contents
masthead
contributors
ed’s letter
page 1/3 of the book
3rd cover
4th cover
gatefolder
one-half page
one-third page
7 050
14 020
23 250
19 250
16 900
14 800
9 400
9 250
9 250
9 400
8 000
8 500
17 800
33 600
5 200
3 500
edITorIAl
Schedule
SPRING 2020 24 January 2020 31 January 2020 11 march 2020
AUTUMN 2020 24 July 2020 31 July 2020 9 september 2020
APRIl 2020 12 february 2020 17 february 2020 11 march 2020
OcTObeR 2020 13 august 2020 18 august 2020 14 september 2020
AdveRTISING SAleS deAdlINe
MATeRIAlS deAdlINe
ON SAle
FebRUARy 2020 16 december 2019 20 december 2019 15 January 2020
MARch 2020 13 January 2020 20 January 2020 12 february 2020
APRIl 2020 12 february 2020 17 february 2020 11 march 2020
MAy 2020 18 march 2020 23 march 2020 15 april 2020
JUNe 2020 15 april 2020 20 april 2020 13 may 2020
JUly 2020 18 may 2020 22 may 2020 15 June 2020
AUGUST 2020 15 June 2020 19 June 2020 15 July 2020
SePTeMbeR 2020 15 July 2020 20 July 2020 12 august 2020
OcTObeR 2020 13 august 2020 18 august 2020 14 september 2020
NOveMbeR 2020 14 september 2020 18 september 2020 14 october 2020
deceMbeR 2020 14 october 2020 19 october 2020 11 november 2020
JANUARy 2021 16 november 2020 19 november 2020 14 december 2020
NOveMbeR 2020 14 september 2020 18 september 2020 14 october 2020
2020
13
evenTS
more than
12 nominationspolitician, businessman, musician,
actor, editor, writer, sportsman, etc.
#1 Gala event of the Season500+ guests invited
400+guests invited
more than
76 000 000rub
Media valuemore than
70 000 000contacts
Media reach
more than
10 000 000rub
Media valuemore than
23 500 000contacts
Media reach
14
2020
evenTS
300+ Guestsmen from
the best dressed list, celebrities, gq partners and friends
100 best dressed
Gala cocktailwith awarding of winners
Awards ceremony
7 nominationsbest chef, best bartender, best
restaurant, best intention, best service, best regional service,
special nomination from the partner
more than
23 000 000rub
Media valuemore than
44 000 000contacts
Media reach
more than
11 000 000rub
Media valuemore than
10 000 000contacts
Media reach
300+ guests invited
15
2020
evenTS
more than
18 000 000rub
Media valuemore than
15 000 000contacts
Media reach
more than
10 000 000rub
Media valuemore than
16 000 000contacts
Media reach
more than
3 000 000contacts
Media reach
more than
7 000 000rub
Media value
350+ Guestspartners of best law firms
Awards ceremony
300+ guests invited
200+ Guests
16
2020
contacts
Condé Nast AO, 11, bld. 7Bolshaya Dmitrovka Str.
Moscow, 125009Tel.: +7 (495) 745 5565Fax: +7 (495) 777 0025
www.cOndEnast.RU/gq
IRIna ELIZaROVaPublisher
MaRIa bRaynIsAdvertising Director
dMItRIy VIkULInBrand Director
MaRIa VERnIkBrand Manager
RadMILa gaZIEVaBrand Coordinator
anastasIa LOgInOVaJunior Brand Manager
MIchaEL PaPIashVILIAdvertising Sales Manager [email protected]
JULIa REchItskayaSales Manager
daRIa nIkOLaEVaSales Manager
anastasIa POLOZkOVaCoordinator
АnIta gIgOVskayaCondé Nast Russia [email protected]
2020
17