information overload, or filter failure?
Post on 12-Sep-2014
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http://www.flickr.com/photos/franzlife/
Information overloador
filter failure?Clo Willaerts (@bnox)
FIBEP, 13/10/2011
About.me/clo
The information superhighway
Wikipedia: I know everything
Google: I find everything
YouTube: I show everything
Facebook: I know everybody
Twitter: I know what's happening... as we speak
Future trend: Big Data
Extreme Information Processing Management
The result? Information Overload
“One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.”
Marshall McLuhan, 1967
Clay Shirky: Filter Failure
Filter Failure: solutions
• Radical - Luddites• Algorhythm - Google Search
• Human filter - network curators
• Friend filters - social graph• Trusted filters - editorial
Radical - Luddites
Just turn off your pc.
The real problem is:
1. life in a crowded digital world (= your outer world)
2. finding a space apart for the mind. (= your inner world)
Algorhythm - Google Search
Algorhythm – monitoring services
Human filters - Curators
Curator:
“A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”
(Wiktionary)
Sharers
“Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”
Gary Hamel, September 2010 blog post on managementexchange.com
Human filters
• filter out the noise from all the consumer media and mainstream media, and
• present to you only the most interesting bits.
Friend filters - social graph
How can businesses add value?
Tactics:
Trusted Filter Friendly expert Storytelling Passionate pro
Trusted filter - editorial
• curate relevant market & trend information• key concept = trust
– integrity, reliability in transactions– commitment– allows people “to deal with complexities that
would require unrealistic effort in rational reasoning”. [Wikipedia]
Challenges
• capture• storage• search
• sharing
• analytics• visualizing
Opportunities: spot (business) trends
Opportunities: delivery delight
Thank you very much!
Http://www.conversity.be/blog