information requirement to commence web design and development:

Web Design User Requirements

Would you kindly complete and return the enclosed form. Your response will help us to define the design specification based on an intimate understanding of your vision, requirements and content.

Kind Regards

Mark Nenadic’Adam Sargeson

For and on behalf of FifteenDegress-North Ltd

FifteenDegrees-North Ltd. Reg. No: 2000/018 Directors: M Nenadic’, A Sargeson Email [email protected]

Web Design User Requirements of 12

Information Requirement to commence web design and development:

Client input is the foundation upon which successful web sites are built. This survey will help you articulate and identify the overall goals of your site design / redesign, including specific questions regarding message, audience, content, look and feel, and functionality.

Each key decision maker should fill out his or her own survey, and answer each of the questions in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey.

General Information1. What is the name of your company/venture/brand?

2. Who is the client, please list company details, primary contact and contact details?

Primary Contact

Designation

Contact Numbers Cell

Contact Number Office

Contact Number Fax

Contact e-mail

Client Company Name

Client Registration Number

Client VAT Number

Client Physical Address

Client Postal Address

Contact Person Accounts

Director 1

Director 2

Instant Messenger

Time Zone

Preferred time of contact

3. What is the name of your company and your current (or intended) URL?

FifteenDegrees-North Ltd. Reg. No: 2000/018 Directors: M Nenadic’, A Sargeson Email [email protected] 2


4. Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses and contact details.

Primary Names Designation Email Address Contact Details

5. What is your intended launch date for the new site? Are there any outside considerations that may affect the schedule (e.g., PR launch, tradeshow, annual report, etc.)?

6. Is the site hosted? If so, who are your hosting service providers, URL, contact details, and FTP/FrontPage Username & Password?

7. Is there a hosting requirement? If so, please detail requirements for a comprehensive quote. Please note that for ALL of our Web design clients we offer FREE business hosting for the first 2 years!

8. Do you have a specific budget range in mind for this project? Can this project be divided into phases in order to accommodate budget and timing constraints? For Budgets below $2000 Please click Here

Budget $2,000 to $5,000

Budget $5,000 to $10,000

Budget $10,000 to $15,000

Budget $15,000 to $20,000

Budget $20,000 to $30,000

Budget $30,000 to $50,000

Budget $50,000 Upwards

9. Do you intend to invest in additional features and functionality over the 12 months following the initial implementation?

Period Functionality / Features Budget

1-3 months

3-6 months

6-12 months


http://www.15dn.com/html/web-design/niche-mini-sites.htm


Reasons for Launch/Redesign1. What are the main reasons you are launching your site? (New business model, outdated site, expanded

services, different audience, etc.)

2. What are your primary online business objectives with the site launch/redesign?

3. What are your secondary objectives? (Increased sales, marketing/branding awareness, reduce customer service calls, etc.) Please discuss both long- and short-term goals.

4. What is the main business problem you hope to solve with the site launch/redesign? How will you measure the success of the solution?

5. What existing strategy (both on and offline) is in place in order to meet the new business objectives?

Audience/Desired Action1. Describe a typical user coming to your site

How often is the user online and what does s/he generally use the web for?

How old is the user and what does s/he do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

What is the primary “action” the user should take when coming to your site? (purchase, become a member, search for information, etc.)



2. What are the key reasons why the target user chooses your company’s products and/or services? (Cost, service, value, etc.)

3. How many people (as far as you can tell) access your site on a daily, weekly or monthly basis? How do you measure usage? Do you forecast usage to increase over the next year and by how much? (If Applicable)

Perception1. Use a few adjectives to describe how the user should perceive the new site. (Ex: prestigious, friendly,

corporate, fun, forward-thinking, innovative, cutting edge, etc.) Is this different than current image perception?

2. How is your company currently perceived offline? Do you wish to carry through the same kind of message through your web site?

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition?

4. List URLs of your competitor’s sites. What specifically do you like, don’t like about these sites, and in what respects do you think your site should stand out from these?

5. List any URLs of sites you find compelling. What specifically do you like about these sites?

Interface Design / Look and feel



1. What type of layout style do you prefer for the site?

[ ] Traditional / Left Aligned

Logo / Banner

Main Menu Content

[ ] Traditional / Right Aligned

Banner / Logo

Main MenuContent

Top Down Hierarchy

Banner / Logo

Main Menu

Content

[ ] Other – Please specify / list example URL(s)

2. There are alternative ways to layout the site making use of tables & layers or frames.

The main difference being that with frames components such as the logo/banner and menu areas can stay static in the interface (does not scroll out of view), and with tables it will scroll out of view as the browser scrolls down on the page.

With table layout the whole page will reload with on each click, but with frames only the relevant frame, i.e. the content frame will reload.

Table style layouts are more search engine “friendly” than frames. If you are very dependent on traffic generated through search engines, tables are the way to go.

Taking the above into account, please specify your preference:

[ ] Table Layout [ ] Frames Layout

3. What design style(s) do you prefer for your site:

[ ] Futuristic [ ] High Tech [ ] Abstract/Artistic



[ ] Corporate [ ] Conservative [ ] Cutting Edge

[ ] Clean / Minimalistic [ ] 3D [ ] Geometric

[ ] Other – Please Specify

4. What type of (combination of) colors do you prefer for the site:

[ ] CID Colors [ ] Flat Colors [ ] Pastel

[ ] Metallic / Chrome [ ] Earth Tones [ ] Dark / Ominous

[ ] Gradient Fills [ ] Textures [ ] Colorful / Multi-color

[ ] Other – Please Specify

5. Use of content graphics in the layout of the pages:

[ ] Focus Graphic Per Page [ ] Graphics Laid out with Content

6. Is A flash Intro Animation required?

[ ] Yes [ ] No

7. If required, what is your requirement / vision for the flash animation:

Suggested Content:

Logo animation with short description of your business & tag line

Your Content:

8. Navigation:

Suggested Navigation:



Flash menu for banner and main links. HTML text buttons for sub-links and hyperlinks within content. Is there a requirement for dynamic content navigation?

Your Requirements:

Content1. Will this site use existing content from the current site? If so, what is the source and who is responsible for

approval? If not, will you be creating content in-house or using an outside provider? (Answer Applicable Sections)

2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site, or an expansion? (Answer Applicable Sections)

Example Structure:

Default / Welcome Pageo Flash Intro / Animation

Home Page About Us / Profile Page Products / Services Page Enquiry / Feedback Form News Frequently Asked Questions (FAQ) Contact Us Page

Your Structure:

3. How many images will be used on the website in terms of the following:

The main differences between the different images are the following:

Focus Images: - Focus graphic images are used as a focal attraction or visual feature on various web pages. A common application for focus graphics are to create a high impact visual differentiation between main sections of a



website, and if budget allows between all pages including ordinary content pages. In many instances focus graphics can be integrated into the header graphic that forms part of the interface design. Unless SilverstoneCIS can provide suitable royalty free images for use, it is the client’s responsibility to supply source imagery or request image acquisition or photography if required at an additional cost.

Content Images: - Content graphic images are used to visually support specific content pieces on various web pages. As the saying goes a picture is worth a thousand words, and with good supporting content graphics, the viewer has an attractive lead in to important content messages from the website owner. Because content graphics are generally less prominent than focus images, the creative process can be relatively less extensive than seen for the production of focus images. Unless SilverstoneCIS can provide suitable royalty free images for use, it is the client’s responsibility to supply source imagery or request image acquisition or photography if required at an additional cost.

Catalogue Images: - Catalogue graphic images are used to display a range of products or services on various web pages. Because catalogue images are generally shot by professional photographers specifically for the needs of the customer, not too much editing is required, apart from replicated styling in a similar manner across the entire product range. Unless SilverstoneCIS can provide suitable royalty free images for use, it is the client’s responsibility to supply source imagery or request image acquisition or photography if required at an additional cost.

Focus Images: [ ]

Content Images: [ ]

Catalogue Images: [ ]

4. Describe visual elements or content which should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.).

5. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign? If not do you need assistance to help fast track thoughts on your side?

6. What imagery/graphical/multi-media content will you be able to provide:

I.e. products, facilities, staff, customers, etc.

7. What imagery/graphical/multi-media do you want us to source from royalty free/rights protected image banks, and/or do we need to create:

I.e. Images depicting customer service – operator on telephone, smiling executive shaking hands etc. Please specify a budget for rights protected imagery.



Technology1. What is your target platform and browser (if you know e.g. Internet Explorer and / or Netscape etc.)?

2. What is your target browser resolution?

Please note that recent surveys showed the split between pages viewed at 800x600, and 1024x768 is approximately 50/50. Targeting smaller resolution browsers are more inclusive, but designing for larger resolution allows more flexibility in design and layout. We would always recommend 1024/768 as a minimum!

[ ] 800 by 600 [ ] 1024 by 768

3. Are there specific technologies (Flash®, DHTML, JavaScript, Streaming Audio and / or video etc.) you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

[ ] Flash Intro on welcome page?

[ ] Flash Menu Navigation?

4. Are there specific requirements in terms of the server hosting platform?

[ ] Windows NT/2000

[ ] ODBC / Access database

[ ] FrontPage Server Extensions

[ ] SQL Server

[ ] SSL Security

[ ] Shopping Cart

[ ] Payment Gateway

[ ] Other

5. Will you have database functionality (dynamic content generation, search capabilities, personalization/log-in, etc.)? Do you already have a database in place? Please describe in detail, including specific information regarding existing programs and software.



6. Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

7. Will you require other specific programming needs (personalization, search capability)? Please describe in detail.

Marketing/Updating

1. How do most people find out about your current web site? What methods of distributing the URL already exist within the company?

2. Briefly, what are your short-term marketing plans (Specifically for the site design / redesign and the 12 months following launch)?

3. Do you have an existing or planned marketing strategy in mind to promote this site launch / redesign? If so, please describe.

4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?



5. If you intend to update the site internally, which web development package would be used, i.e. FrontPage, Dreamweaver, etc.?

Additional Notes/CommentsPlease take as much space as you wish.

Respondent Name: Date Completed:

Please save the completed document and email to us for review at [email protected]

Highlight questions where you need further clarification or explanation. As much detail as possible is preferred, but anything as early as possible is better than nothing initially. It will help us to guide define the specification of the site. Please attach any media/images/content in separate zip file.

Look forward to hearing back from you.

Thank you


mailto:[email protected]

information requirement to commence web design and development:

Documents

sargeson email webdesign 15dn

request image acquisition

supply source imagery

catalogue images

focus images

clients responsibility

web pages

table layout