INFORMATION SOCIETY TECHNOLOGIES(IST)

PROGRAMME

Best Practice Action

Project acronym: MEDIA-ISFProject full title: Media-Information Sans FrontieresProposal/Contract no.: IST-2000-29651

MEDIA-Information Sans Frontieres

Content

MEDIA-ISF partners Objectives The MEDIA-ISF model Catalyzing the ‘Media on EU Enlargement’ information

service The implemented business case Success measures Dissemination and communication plan Enlarging the scope of the project Helping SMEs to GoDigital Contact

MEDIA-ISF partners

European Journalism Centre, NL International Software Consulting Network LTD, IRL Memolux Ltd, HU Verein zur Forderung der Bildungs-, Forschungs- und

Technologieprogramme, A BruxInFo s.p.r.l, B EON d.o.o, SI Deloitte & Touche, HU EurActiv.com PLC, UK

Objectives 1/2

Establishing new sustainable business model for network organisations

Adapting novel European technological results for the needs of SMEs

Supporting cross-border and multilingual operations Providing quality processes and tools for ad hoc and regular

virtual working groups Enhancing pre-enlargement cooperation among EU member

states and candidate countries Comprising the Media on EU Enlargement information service

as well packaged business case

Objectives 2/2Specific business objectives of MEDIA-ISF

to narrow the information gap between the centralised European newsrooms and the local service providers by using the foreseen multimedia based personalised on-line service

to create living, interactive working relations between different level media-providers, enabling them to enrich their services by materials offered by media-organisation from other regions

to offer equal chance for local or national media organisations to build ad hoc or regular connections to other regions of Europe, thus they can widen the base of their information sources and the camp of their potential consumers, without additional investments

to increase the European competitiveness against other parts of the world, tracking special aspects of new types of organisational and employment structures utilising quick information flow and virtual network through Europe

The MEDIA-ISF model 1/3

The MEDIA-ISF model 2/3Contribution to economic development

improving the European level digital content collection, distribution and usage in order to stimulate economic activity on global networks especially for SMEs

fostering new partnerships and the adoption of multilingual and multicultural strategies in order to facilitate the economic and social integration of nationals of the applicant countries into the information society

improving awareness of and exposure to new methods, tools and processes in order to create favourable conditions for the reduction of market fragmentation in terms of marketing, distribution and use of European digital content potential

The MEDIA-ISF model 3/3Sustainability factors

critical mass of participants growing number of services involved in the model opened and flexible structure enabling all the

participants to get different, easily variable roles within the framework of the model according to their interest and ability

autonomy and self-accounting for all the participants - Exploitation Partners, Regional Service Providers Information Service Distributors - within the scope of their activity

Catalyzing the ‘Media on EU Enlargement’ information service

NQA Integrated Teamwork and Network based Quality Assurance method and tool by ISCN, the EU level IST solution provider

Customization and hosting support by Memolux, the MEDIA-ISF catalyst organisation

BESTREGIT method and tool for supporting the further exploitation of the innovation results by APS, the Exploitation Partner

Helping to create favorable conditions for reduction of market fragmentation and for marketing, distribution and use of European digital content by Deloitte & Touche, the solution auditor

by the ‘Virtual Organisation’ content group

The implemented business case 1/4

Businessto Business

CollaborativeAuthoring

eCommerceSales

and Ordering

ElectronicMarketing

Business to BusinessContact Search andEstablishment viaBusiness Model

Processesprovided by theTeam-workModel

Delivery of jointlydeveloped products byeCommerce Sales andOrdering System

ElectronicMarketing byLinking toPortals

The implemented business case 2/4

Expanding public and private sector information access at EU level by EurActiv

Transforming media SME into ‘smart’ organisation by BruxInFo

Implementing the Media Information Service Platform by EON

Increasing the awareness and dynamism of the media content by EJC

The implemented business case 3/4

Unique focusOnline information on EU policies, focusing on private sector's inputsComplement to the official Europa websiteGateway to industry, NGO and press websites

Solid guiding principlesEfficiency: saving the time of busy EU professionalsTransparency: promoting better informed policy debatesNeutrality: independence, ethics of an open platform

Original business modelSponsoring/corporate communication: reputation building & support to lobbyingPublic Projects: EU and national tenders for policy & technology communicationAdvertising: for professional firms and servicesCommercial partnerships: books, jobs, travel, translation etc.

+ media & content partnerships: exchanges

The implemented business case 4/4Expanding national policy portals

Press

EU Institutions

Industry & Unions

NGO’s

Countries & Regions

Professionals

C. Professional community portals

NGO’s Press

Industry

Environment

Enlargement

Etc…

Public Affairs

A. New policy topics: done in 2001 - Health & Food

- Trade - Taxation etc.

B. National policy portals

UK

FRDE

etc…

2001: CrossLingual EN/FR/GER2001/2002: national localisation & network:Pilot project MEDIA-ISF in HU/SLO with IST support

Success measuresSuccess measures in service delivery: Approx. 1.000.000 hits / month registered users 10.000 non-registered users max. 500 users concurrently

Dissemination measures: 2.000 journalists directly by EJC 30.000 IT managers by EuroSPI 200 Information Relay Centers through APS Central European exploitation by Deloitte & Touche

Business impact on European users compared to the starting position: Long term effects audited by Deloitte & Touche Cost&time cutting for media SMEs Cost&time cutting for collaborative multinational projects Higher quality control in distributed projects Higher satisfaction of audience regarding digital contents Increasing number of cross-regional co-operation

Dissemination and communication plan

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12_____________________________________________________________________________________

Dissemination and Use Plan & Control

Running the MEDIA-ISF Information & Portal Server

Set Up & Maintain the MEDIA-ISF Exploitation Links

EJC trainings & seminars

EuroSPI 2001 Conference & proceedings

Innovation Relay Network

Publishing via the MEDIA-ISF Model

Enlarging the scope of the project(by regions and contents)

Contacting to other potential information service providers

Offering dissemination and demonstration for them

Extension of existing IST contracts with NAS partners

Linking to ‘GoDigital’ and other initiatives

Helping SMEs to GoDigitalIssues to be answered by the MEDIA-ISF model

Aiming at existing (media) SME circles from the beginning Presenting how SMEs can find each other Resulting adaptable business models for ‘smart’ organisatons Providing incentive structures between suppliers and

customers Process driven co-ordination & quality control Using measurement to improve processes Adapting e-work, e-business and portal platforms Challenging the traditional ‘network’ organisations Keeping autonomy for SME participants

Contact

Mr. Janos Ivanyos, technical co-ordinatorivanyos.janos@memolux.hu