information technology 1 customer-oriented application ofta workshop customer-oriented application...
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OFTA WorkshopCustomer-Oriented Customer-Oriented ApplicationApplication
Steve BeasonExecutive Director, Information TechnologyHong Kong Jockey Club
10 September 2002
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Introduction to HKJC
• Operator of pari-mutuel betting on horse racing & Mark Six lottery
• Not-for-profit organization
• Annual donations total HK$1 billion
• Contributes 10% of total HKSAR tax revenue
• Private club for 18,000 members
• Operator of pari-mutuel betting on horse racing & Mark Six lottery
• Not-for-profit organization
• Annual donations total HK$1 billion
• Contributes 10% of total HKSAR tax revenue
• Private club for 18,000 members
To be a world leader in the
provision of horse racing, sporting and
betting entertainment, and
Hong Kong's premier charity and
community benefactor
VISIONVISION
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Betting Channels
Percentage of Betting Turnover by Cash & Account Transactions
Cash Account
HK$m
29
42 4652 57 61 65 66 67 67 68
71 6758 54
4843 39 35 34 33 33 32
33
89/90 90/91 91/92 92/93 93/94 94/95 95/96 96/97 97/98 98/99 99/00 00/01
43,338 47,260 55,620 60,143 66,388 72,277 80,670 92,353 91,493 81,335 83,417 81,533
70
30
01/02
78,159
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IT Division Mission
In co-operation with our corporate and public customers,
the Information Technology Division will provide proven, high quality and
cost-effective technology-based solutions and services that exceed
agreed-upon business requirements.
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Next Generation Betting Channels
Betting Terminals Direct Input Devices Online Betting Information Dissemination
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Betting Terminal
Development Roadmap
Operator mode Self-service, touch-screen
Voice betting Interactive, voice recognition
Cash based Account based
Proprietary ticket Multiple tickets/ bet slips
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Customer Input Terminal
Development Roadmap
Proprietary machine Off-the-shelf multi-functions
Betting transactionBetting transaction + Info dissemination
Bulky, fixed line Slim, wireless
1991 2001199819941988
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Interactive Channel
Development Roadmap
Two-Way-Messenger, CIT, Mobile Phone Betting, eWin
Proprietary network Local operators network
Short Message Service Multi Media Service
E-Cert E-Cert, M-Cert
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Next Generation Direct Input Device
eWin
Two-Way-Messenger
MobileBettingService
Wireless modem
Bluetooth phone
Pocket PC + Wireless
Pack for GSM/GPRS
GPRS PDA Phone
CIT-PDA
CIT 6
3G Phone
Smart Phone
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Information Dissemination
Development Roadmap
Push mode Personalized, interactive
Text/ Image Multi-media
InformationInformation & entertainment
On-course/ Broadcast Online/ Mobile
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STRIDE
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Wireless Interactive Terminal
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Virtual Horse Racing
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Q & A