infosphere chandra [read-only] - ibm & fasttrack metadata lineage into cognos end-to-end lineage...

© 2008 IBM Corporation

InfoSphere SoftwareThe Value of Trusted Information

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Information Management Software

BusinessValue

Maturity ofInformation Use

Accelerate to the Next LevelUnlocking the Business Value of Information for Competitive Advantage

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Entry Points for Achieving Information On Demand

Manage DataOver its Lifecycle

Optimize Content -based Operational & Compliance

Related Processes

Optimize BusinessPerformance &

Organizational Knowledge

Create, Manage,Govern & Deliver

Trusted Information

Create an approach for transforming information into a trusted strategic asset that

can be leveraged across applications, processes & decisions for sustained competitive advantage

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2

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Business Optimization

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Information Management SoftwareThe Trusted Business Information ChallengeThese Challenges Have Real Business Impact

Source: Gartner

Business ImpactThe cost of a lost or incomplete customer record is $182The cost of a lost or incomplete customer record is $18244

59 % of companies maintain up to 30 data marts59 % of companies maintain up to 30 data marts——some companies have as many as 100+some companies have as many as 100+22

It can cost in the range of $1.5 million to $2 million annually It can cost in the range of $1.5 million to $2 million annually to maintain a single data mart & 35 % to maintain a single data mart & 35 % to 70 % of those costs are redundantto 70 % of those costs are redundant

66% indicate profitability is negatively impacted by bad custome66% indicate profitability is negatively impacted by bad customer datar data11

30% of retail item information is incorrect, leading to 3.5% in 30% of retail item information is incorrect, leading to 3.5% in lost saleslost sales33

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In ContextReal-time delivery of relevant

information when and where it’s needed

CompleteRelated information reconciled into a

single and holistic view

AccurateComplex and disparate data transformed,

cleansed and delivered

InsightfulComprehensive information

management to drive new meaning from your data

Leaders Investing to Optimize Information AssetsClients Tell Us What They Are Looking For …

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Point ProductsPoint Products

Integrated PlatformIntegrated Platform

You Have a Choice…

Models Cleansing ETL MDM Warehouse BI

+ +? + + +

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You, The Customer

Models Cleansing ETL MDM Warehouse BI

+ +? + + +

Who Invests in This Integration?

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The InfoSphere Software Evolution

TrigoSRD

Ascential

DWL

DataMirror

LAS

Matching, cleansing, profiling and metadata integration

Operational Master Data Management

Global Name Enrichment

Change Data Capture

Product Information Management

Entity Resolution and Analysis

Unicorn Metadata Management

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The Synergy Story

BIWarehousingMDMETLCleansingModels

Trusted Information RequirementsTrusted Information Requirements

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The IBM InfoSphere Vision

An Industry Unique Platform

• Simplify the delivery of trusted information

• Accelerate client value• Promote collaboration• Mitigate risk• Reduce costs• Scalable from project to enterprise

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• ETL Tools• Business Intelligence Platforms• Data Warehousing• Data Quality Tools• Data Integration Tools • Customer Data Integration

No Compromises

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ODS

DEMOGRAPHIC

TRANSACTION

MART

STRUCTURED

XML

UNSTRUCTURED

REGIONAL

Source DataSource Data

IBM InfoSphere SoftwareComplete Trusted Information Infrastructure

Data Discovery and Data Discovery and MappingMapping

DiscoverDiscover

MapMap

GovernGovern

Unified Meta Data Unified Meta Data ManagementManagement

Data IntegrationData Integration

UnderstandUnderstand

CleanseCleanse


TransformTransform

Data WarehousingData Warehousing

DesignDesign

OptimizeOptimize

Reliable Real Time Reliable Real Time DeliveryDelivery

GrowGrow

Master Data Master Data ManagementManagement

DefineDefine

TransactTransact

Part, Product, Account Part, Product, Account

ManageManage

Business Intelligence and Performance ManagementBusiness Intelligence and Performance Management

MeasureMeasure MonitorMonitor ReportReport AnalyzeAnalyze

Unified Performance Unified Performance System PlatformSystem Platform

Data ModelsData Models

BankingBanking HealthcareHealthcare RetailRetail TelcoTelco InsuranceInsurancePublicPublic

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Enhance Business & IT Collaboration• Create, manage, and share an

enterprise vocabulary

Discover, understand and map your data

• Gain a true understanding of your data sources

Govern your information over time

InfoSphereInfoSphere Foundation ToolsFoundation Tools

Subject MatterExperts

GovernanceStewards

Data/BusinessAnalysts

Architects


The perfect entry point for your Information Agenda

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End-to-End Lineage and Impact Analysis Information with Metadata Workbench and CognosJump-start Business Glossary with thousands of industry standard terms from the IBM Industry ModelsImport Infosphere Data Architect Glossary Models



DiscoverDiscover

MapMap

GovernGovern




CleanseCleanse


TransformTransform


DesignDesign

OptimizeOptimize

Reliable Real Time DeliveryReliable Real Time Delivery

GrowGrow


DefineDefine

TransactTransact


ManageManage






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The Facts:• Increased statistical accuracy

of research through a four-fold increase in sample sizes

Bottom line:• Won 17 million AUD in

project grants• Won 2.2 million AUD in

research grants

Data Discovery and MappingData Discovery and Mapping

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Accelerate data integration projects• Metadata-driven design• Business - IT alignment

Leverage Existing Resources • Broad native connectivity

Architected for Growth• Massive scalability• Parallel processing

InfoSphereInfoSphere Information ServerInformation Server

InfoSphereInfoSphereFoundation Foundation

ToolsTools


Full capabilities to deliver trusted Information across heterogeneous

systems

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Pre-built MDM load routines & embedded cleansing & matchingHigh-speed parallel warehouse connectorsDirect import of terms into business glossary & physical models into DataStage & FastTrackMetadata lineage into CognosEnd-to-end lineage traceability and impact analysis


ToolsTools



DiscoverDiscover

MapMap

GovernGovern




CleanseCleanse


TransformTransform


DesignDesign

OptimizeOptimize


GrowGrow


DefineDefine

TransactTransact


ManageManage






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The Facts:• 45% increase in workforce

productivity• 18 month ROI

Bottom line:• Project live in only 9 months• Information modeling reduced

from 2 ½ months to 2 weeks


ToolsTools


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Manage Analyze

Reliable Real-Time Delivery

Unified, powerful data warehouse foundation

– Advanced partitioning, data mining, retention & cubing features

Flexible environment– Optimized performance for

operational & transactional use

– As big or as small as your business needs


ToolsTools

InfoSphereInfoSphereInformation Information

ServerServer

InfoSphereInfoSphere WarehouseWarehouse

IBM InfoSphere Warehouse


Powerful, real time analytics for both structured and unstructured

information

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High speed parallel connectors from Information ServerIntegration with Cognos through cubing servicesGeneration of warehouse structures from models using InfoSphere Data ArchitectPre-built integration with MDM Server


ToolsTools


ServerServer



DiscoverDiscover

MapMap

GovernGovern




CleanseCleanse


TransformTransform


DesignDesign

OptimizeOptimize


GrowGrow


DefineDefine

TransactTransact


ManageManage






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The Facts:10,000 to 15,000 queries per day15 trillion rows read from warehouse each week

Bottom line:Query times reduced from days and weeks to less than 3 minutesWarehouse has grown from 2.5 TB to 24 TB with zero impact on performance


ToolsTools


ServerServer


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Flexible deployment– Enabled as an SOA Library with 800

pre-packaged business servicesMeets the needs of your business

– High performance, high scalability foundation

– Leverage master data for frequent, real-time access

IBM InfoSphere MDM Server

SOA Business Services

Batch Data Integration

User Interfaces

Party Account Product Location


ToolsTools


ServerServer

InfoSphereInfoSphereWarehouseWarehouse

InfoSphereInfoSphere MDM ServerMDM Server

InfoSphereInfoSphere Master Data Management ServerMaster Data Management Server

Complete master data coverage across party, account, product and

location

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Pre-built MDM load routines & embedded cleansing & matchingService integration with ESBDirect mapping of MDM data model to the Industry Data & Process modelsPre-built integration to load InfoSphere Warehouse


ToolsTools


ServerServer




DiscoverDiscover

MapMap

GovernGovern




CleanseCleanse


TransformTransform


DesignDesign

OptimizeOptimize


GrowGrow


DefineDefine

TransactTransact


ManageManage






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The Facts:• Create and maintain product

information 10% faster• Data entry errors reduced from

5% to 0.1%

Bottom line:• Anticipated operational

savings of €5 million annually• Partners reduce costs by

25%• Two additional weeks of sales

for new products leading to 3.5% increase in revenue


ToolsTools


ServerServer



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Business & IT Collaboration– Complete business templates for

industry KPIs

– Key accelerators for business optimization & integration projects

Integrates with information infrastructure

– Act as acceleration templates within Information Server & Cognos 8 BI

IBM Industry ModelsIBM Industry Models

Data Discovery Data Discovery and Mappingand Mapping

Data IntegrationData Integration Data Data WarehousingWarehousing

IBM Industry Models



Industry expertise and regulatory best practices

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Generate warehouse structures through InfoSphere Data ArchitectBusiness Solution Templates provide design foundation for reports and cubes Pre-load Information Server with a business glossary & physical model for mappingData and process models mapped to MDM model & business services






DiscoverDiscover

MapMap

GovernGovern




CleanseCleanse


TransformTransform


DesignDesign

OptimizeOptimize


GrowGrow


DefineDefine

TransactTransact


ManageManage






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The Facts:9 new insurance products to market in less than one yearPreviously brought one product to market over 3 years

Bottom line:Application development costs reduced by 50%Eliminated roughly 90% of custom codeDecreased audit findings by 80%





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Don’t Take our Word for It…

“In terms of tangible speed, imagine being able to turn a data warehouse around in a month and a half - we have done that. Imagine being able to turn an operational data-store around in less than 3 months start to finish, source-to-target mapping, everything done in 3 months to support a new line of business; you could not do that in a traditional manner.”

-- Shannon Murphy, Chief Technology Officer, ING Insurance Asia Pacific

“As a result of the implementation of IBM Information Server, theproductivity of the company has increased 100%... The deliveries have increased 100% ““

-- Marcelo Armentano, financial director, LVMH France Argentine Cosmetics

“We’ve standardized our customer name and address data using IBM WebSphere QualityStage. This allows us to identify, match and merge duplicate records so we have a single view of our customers.”

-- Noel Garry, Executive Manager, Irish Life & Permanent

“InfoSphere also addresses IT requirements to ensure the most critical applications. For instance, processing that once took 10 hours, will now take only 10 minutes. In addition, the software's DB2 deep compression capability can drastically reduce the amount of physical storage capacity by 70%.

-- Mila Shullen, IT Director of Customer Service Systems, Princess Cruises

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An Information Architecture for Trusted Information

Policy Management & AdministrationMetadata Management

ETL/Data Quality

Business Applications

Products

Customers

Merchandizing

Mgt Reporting

Data Mining

Predictive Modelling

Data Analysis& Reporting

Sources

Data Warehouse Design

ROLAP

OLAP Server *

EssbasePOS

FrontOffice

OtherSources

HR

Accounting

Inventory

DataWarehouse Model

Services DataModel

Business SolutionTemplates

Enterprise Data Warehouse

StagingArea

DataWarehouse

Real-timePartition

Master Data Management

SIF MDMRepository

BusinessServices

MDMConsumers

CRM

ERP

ESB

UnstructuredData

ContentRepository

Search &Discovery

Federation &Classification

CRM

Archival&

Retention

ProcessMgmt Collaboration

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The Bottom Line

The InfoSphere portfolio addresses the majority of requirements companies face around their informationThere is no more integrated portfolio on the marketIBM has the only portfolio which also leads in each and every categoryIBM invests $1B each year on this portfolio and its integrationBy choosing a more complete InfoSphere solution, organizations can reduce their risk & improve time to value

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InfoSphere Software Benefits

Unified Platform Benefits:

• Decreased risk by 53%• Improved business alignment 83%• Improve time to value by 75%• Reduce project staffing by 90%

InfoSphere Software platform synergy has delivered over 50% reduction in project deployment times

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Align and SimplifyAlign and Simplify

Accelerate ValueAccelerate Value

Total FlexibilityTotal Flexibility




Industry ModelsIndustry Models

infosphere chandra [read-only] - ibm & fasttrack metadata lineage into cognos end-to-end lineage...

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