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Interactive map and directory board 

Service agency at the places with lots of restaurants and bars

(Alsancak and Bornova)

Target Audience:

• Customers 

•   Government Officials

•   Restaurant Owners

•   Foursquare Turkey

•   Journalists

Example: Place X, 250 meters,  beer Efes 8tl, Tuborg 9tl. Meals: fried chicken with kori sos (13tl) 

Music  only Pop, availability of seats 4. No entrance fee.

• Three categories according to Prices, Food variety, Music. Reservations and availability of seats is also done by INFOspot.

• The list will be shown from the foursquare (more check-ins better the place) 

• Advertisements will be used during advising. (Restaurants that pay fees will have their poster, or special fonts)

Benefits • lead customers to new places• help tourists• decrease the time lost on finding places, • decrease the intensity of crowd in the street

Long Term Benefits  possibility of growing business (many other cities) relationship with government officials and restaurant owners

The Info Spot will open  in Alsancak and Bornova as a small kiosk.

Date is 21st June. It is official beginning of summer and the longest

day of the year. 

1st team

Software systems  Evaluating system of restaurants

Social media availability Technological Support Foursquare Turkey

2nd team

Communication with restaurant owners Collection of all information

Responsible for negotiations with Izmir municipality

PR campaign, Activities

Sponsors

• Foursquare  is interested, because of use of their service, which increases number of users.

• Business owners are  interested,  because  it  is  advertisement  of  their business.

Event Calendar

Early Negotiations with Municipality

8th May (Thursday)   – Press Conference

24th -25th May (Weekend) - Activities

21st June (Saturday) – INFO spot opening

Press Conference (8th May)

Time: 10:30-11:30Place: Izmir BelediyeSchedule: Welcome Speech

Speech (City Hall, Aziz Kocaoglu)   Power Point (Agency owners) Speech (Foursquare Turkey)

             Questions/Answers, Video Records  During press conference, updates will be posted on Facebook and Twitter.

Press Kit

•    A list of press conference participants 

•    Few quotes from given speeches

•     Information about the issue 

•     A few photographs of the INFO spot, with the interior

•     Future activities, Gifts  (Free entrances for Clubs, One 

month discounts in some places)

    

Invited Media

Region wide• Kanal 35• Haber Ekspres• Izmir• Yeni Asir

Country wide• CNN Turk• Star TV• Zaman• Hurriyet

Posters – billboards, public transportation

• The room with a table long enough to seat all  spokespeople, with name cards

• Enough  seating  and  place  for  reporters,  and  for  their  supporting equipment (e.g., cameras, microphone)

• Visuals as a backdrop to speaker's table: charts, posters, etc.• Coffee, tea, water, and any other refreshments set up

Room Setting

Activities (24th-25th May)

• Make the interactive game with students, give them list of places which the should find.

• Use INFO spot software to provide evidence  how much easier it is with our help.• Restaurant/Club fair! Exhibitions of menus, food, drink that cafes provide.• Gifts may include discounts or free entrances in some specific clubs. 

Opening of INFO spot (21st June)

Time: MidnightPlace: AlsancakPlan: Free drinks & refreshments

Outdoor setting (Circular tables)Live music/danceLaser Show + Fireworks 

GET THE INFORMATION TO REACH YOUR DESTINATION!

Elene MurvanidzePR 304, Copywriting Studio