[email protected] | | (800) 889-9659 spurring the elephant: implementing a digital...

[email protected] | www.ssbbartgroup.com | (800) 889-9659

Spurring the Elephant: Implementing a Digital Accessibility Training Program in the Enterprise

Terri FellersAccessibility Team Lead


Agenda

• Introduction• Key Concepts• Training Plan• Content Development• Delivery


Introduction


Business DriversWhy do we care?

Digital accessibility programs are driven by a mixture of the following factors:

Business Drivers

Manage Legal Risk

Eliminate Discrimination

Conform to Laws

Access Markets

SocialResponsibility


Overarching ModelDigital Accessibility Maturity Model (DAMM)

High level areas of activity or competence needed for an effective digital accessibility program.

Program maturity is measured along ten key dimensions:• Governance, Risk Management, and Compliance• Communications• Policy and Standards• Legal and Regulatory• Fiscal Management• Development Lifecycle• Testing and Validation• Support and Documentation• Procurement• Training


Phase 1: Training Plan


Training Plan Goals

• Have the knowledge in place to ensure sites and applications are compliant with accessibility policy

• The ability to maintain that knowledge over time and staffing changes

• The ability to certify knowledge transfer to key roles


Target Roles

Core Development Roles• Designers• Developers• Quality Assurance• Project and Product

Managers

Documentation Roles• Technical Writers• Communications and

Marketing

Procurement• Procurement• Contract Specialists• Vendors

Other Roles• Customer Service

Representatives• Human Resources


Sample Curricula and Courses

Accessibility Awareness• Accessibility Concepts• Section 508, WCAG, ADA,

CVAA, AODA

Accessibility Testing and Evaluation• Audit Methodology, Testing

Tools

Document Accessibility• Acrobat, InDesign, MS Office

Mobile Accessibility• Overview, iOS for Testers, iOS

for Developers

Web Accessibility• Overview, Basics and

Advanced

Support• Handling Accessibility Issues


Example Training Matrix

Course Curriculum Roles

Accessibility Concepts Accessibility Awareness All employees

Section 508 / WCAG / ADA / CVAA Overview Accessibility Awareness All employees

Web Accessibility Basics Web Accessibility Managers, Developers, Designers, Testers

Web Accessibility Advanced Web Accessibility Developers, Designers, Testers

Adobe Acrobat Accessibility Document Accessibility Developers, Authors, Marketing

Adobe InDesign Accessibility Document Accessibility Designers, Authors

Microsoft Office Accessibility Document Accessibility Designers, Authors

Testing Tools Overview Testing and Evaluation Managers, Developers, Designers, Testers

Introduction to JAWS Testing and Evaluation Developers, Testers

Handling Accessibility Issues Support CSRs


Training Rollout Plan

Time based implementation of the training matrix• When do specific roles need to

complete specific training?• What is the refresh period for

training?• What triggers training needs to

occur?


Basic and Expert Tracks

• Training internal accessibility experts is expensive • Easy fix - split up the tracks• Procedurally tier out accessibility development issues

– Front line employees – Internal experts – External experts


Basic and Expert Tracks

The right class for the right person• Attendance roles that best match the

course content• Tracks are broken up into specific

areas so that attendees get the most out of the time


Assistive Technology Training

• Do not recommend organizations train Developers or QA to perform functional or user acceptance testing with AT

• Focus on normative testing against best practices• Supplement with functional testing by individuals with

disabilities that use the AT on a daily basis• Sighted users testing with AT can result in radically

inaccurate results


Coaching Support

• Provide coaching support for trainees– Recurring, scheduled sessions – Help Desk support

• Allows trainees to bring issues to an expert• Keeps the issue fresh in individuals minds• Allows for tracking what issues are unclear

in training


Please(!), not just PowerPoint Slides

• PowerPoint driven training is boring• Video training is better

– 2-3 minute videos• Simulation training is best• Practical reality is a mix of these

methodologies


Phase 2: Content Development


Course Development Overview

• Create a series of courses implementing the training matrix• Defining the content• Defining the knowledge checks• Defining a certification process


Course Development Methodology

• Kickoff• Design Document

– Delivery Approach– Technical Specifications– Goals– Objectives– Outlines– Specific Best Practices

• Storyboard– Introduction– Goals and Objectives– Modules– Exercises– Assessments– Demonstrations

• Review Cycles• Development• Deploy


Module Content

• Grouped by media types (Images, Data Tables, Forms)• Content:

– Description of relevant accessibility issues– Compliant and non-compliant examples– How to fix– How to unit test– Speaker notes or narration transcript


Build vs. Buy

Building courses• Cheap if we don’t account for

time• Custom by definition• Takes a lot of time

Buying courses• Expensive if we don’t account

for time• Not custom by default• Quick

Common Practice• License base courses • Customize a subset

• The more frequently a course is taken, the more critical it is to customize it

• In large organizations seat time is the dominant cost


Phase 3: Delivery


Delivery Options

On-site Instructor-Led Training• Classic classroom based training

Web-based Instructor-Led Training• Remote training

Online Self-Paced Training• Deploy courses via SaaS or to the

organization’s learning management system


On-site Instructor-Led Training

• Organizations typically see highest satisfaction ratings and knowledge retention with this method of delivery

• More engagement from students• However, most expensive option


Mixed Delivery Models

• Basic courses often benefit from live demonstrations and examples of AT– Allows team members to experience

accessibility challenges firsthand– Communicating the human impact

• Advanced courses available online in a self-paced fashion

• Provides the benefits of classroom and online training


Accessibility Summits

A Shotgun approach to kicking off a program

Methodology:• Offsite assessment work• Onsite, hands-on intensive, custom training• Onsite consulting work with relevant groups• Offsite, ongoing coaching support for teams


Questions?


Thank You

Contact Us

Terri FellersAccessibility Team Lead

[email protected]

Follow Us

@SSBBARTGroup

linkedin.com/company/SSB-BART-Group

facebook.com/SSBBARTGroup

SSBBARTGroup.com/blog


About SSB BART Group

• Unmatched Experience• Focus on Accessibility• Solutions That Manage Risk• Real-World Strategy• Organizational Strength and

Continuity• Dynamic, Forward-Thinking

Intelligence

• Fourteen hundred organizations (1445)

• Fifteen hundred individual accessibility best practices (1595)

• Twenty-two core technology platforms (22)

• Fifty-five thousand audits (55,930)

• One hundred fifty million accessibility violations (152,351,725)

• Three hundred sixty-six thousand human validated accessibility violations (366,096)

[email protected] | | (800) 889-9659 spurring the elephant: implementing a digital...

Documents

digital accessibility

digital accessibility

accessibility implementations

program maturity

communications dimension

public facing communications

welldefined grc program

public representations