INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION

2014

NameAmandeep Singh Tan

NetIDatan292

Group Number:198

Website Link:http://infosys110group198.blogspot.co.nz/

Tutorial DetailsTutor:Day:Time:

Yvonne HongWednesday10am

Time Spent on Assignment:25 hoursWord Count:1638

Diabetes: managing your life better

INTRODUCTIONDiabetes has been increasing continuously for the past 15 years. In New Zealand, there are 200,000 people diagnosed and 100,000 people who are unaware that they have diabetes (Ministry of Health [MoH], 2013). With a population of 4.4 million people, two out of every thirty people are diagnosed with diabetes (MoH, 2013). Diabetes is a result of the bodys inability to produce insulin which is needed to control the blood sugar level. Diabetes disrupts the bodily functions and can lead to complications to nearly every organ in the body such as the heart, kidneys and eyes (Southern Cross Healthcare Group, 2012).3. BUSINESS SECTION 3.1 Vision The vision is to create an app to help people living with diabetes and assist them in improving their lifestyle. 3.2 Industry Analysis: Diabetes Mobile Application IndustryIndustry: Diabetes Mobile Application Industry.

Below is an analysis of the industry using Porters Five Forces Model.Force:High/Low:Justification:

Buyer power:HighBuyers have a number of health mobile applications that they can choose freely from in the market.

Supplier power:LowThere are many other health mobile applications in the market. These range from free applications but have minimal functions, to applications having multiple functions but the user needs to pay for it.

Threat of new entrants:LowThe only other alternative for a person diagnosed with diabetes to know and/or monitor their blood glucose level is to get it checked at a hospital or clinic.

Threat of substitutes:HighIt only requires someone with knowledge in Information Technology to develop a mobile application, plus the set-up cost is low.

Rivalry among existing competitors:HighThere are many health mobile applications, especially those centred on diabetes available in the market.

Overall attractiveness of the industry: Low. There is a number of health based applications specifically targeted for people with diabetes. Therefore, rivalry among existing competitors is high. Another reason this industry is not attractive is because the threat of new entrants is high. This implies that anyone can create a mobile application if they have the required knowledge. As a result, there are many applications in the market that potential customers can choose from. This implies that the buyers power is high and the supplier power is low. Threat of substitute is low because the other alternative for people with diabetes to know and/or monitor their blood glucose level is to get it checked at a hospital or clinic.3.3 Customers and Their NeedsThe potential customers would be people diagnosed with diabetes Type 1 or Type 2. These customers need a service such as tracking their blood glucose level and insulin intake at a time and place that is convenient to them, plus at a lower cost. People diagnosed with diabetes need someone to help them track their carbohydrate (food) intake. They also need something that can help them suggest a variety of dishes without affecting their diet plan as well as to track their medication intake. In addition, people with diabetes need regular exercise to maintain their blood glucose levels. 3.4 The Product and ServiceOur mobile application removes the hassle for people diagnosed with diabetes to go to a hospital or a clinic to get their insulin and blood glucose level checked. Our application would allow users to measure their blood glucose level themselves using a blood glucose meter device. They can update their blood glucose readings and send their results to their specified doctors. The doctors can then track their patients progress. This is similar to an application called Glooko. Our application also allows users to choose a variety of meals while maintaining a diet suited to the individual. There will be short videos and recipes by chefs or even other people with diabetes.

3.5 Suppliers and PartnersOne of our product partners would be Glooko. Glooko has established themselves as one of the very few diabetes companies that help track and manage the blood sugar glucose level as well as having an extensive database and users. In addition, another one of our product partners would be MyNetDiary. This company has created a diabetes tracker application specifically for the iPhone market.

One of our product suppliers would be software (application) developers. They are needed because they would help in simplifying the user interface, programming a calendar for organising and creating a programme that could easily send data from the mobile phone to the doctor without the need of a third party programme. A diabetes specialist is also needed as our supplier. This is because, even with extensive research, we still need a specialist to ensure that our product is suited 100% for the user, in this case, for people diagnosed with diabetes.

3.6 Strategy: Focused Low Cost StrategyThe competitive scope of our product is narrow. This is because our product is directed specifically towards people diagnosed with diabetes to aid them in making their life more convenient. Those without diabetes who choose to download our application would not find it educational. Our cost strategy is low. Researching, acquiring copyrighted materials for the videos, advertising and getting people to use our application would cost a lot. However in the long run, these cost is estimated to reduce. With this, we can charge a lower price relative to other firms that compete within the target market.

The overall strategy is therefore, focused low cost strategy.

3.7 Value Chain Activity: Market and Sell the Product and ServiceThe most important value chain activity for this business is market and sell the product or service. This is because our health mobile application is an improvement of existing products. Our product is one that we hope would help simplify the daily issues faced by people living with diabetes. This is closely linked to our vision that is to create an app to help people living with diabetes and assist them in improving their lifestyle. 3.8 Business ProcessesData recording process. This is because our mobile application records the data uploaded by the user using the device. This data is then stored onto a data logger in our data recording system. The data recorded will also be passed onto the users selected hospitals or clinic in order for their doctors to view and monitor their patients progress daily.

Business Process Model 1

3.8.2. Data organising process - Data organising process. This is because our mobile application uses the information inputted by the user in relation to their doctors appointments, medication dosage and schedule as well as their personal daily appointments.

BUSINESS PROCESS 2 MODEL

3.9 Functionalities 3.9.1. Data recording process

to record data uploaded by the users glucose meter device to record data inputted by the users with regards to their doctors appointment, recommended medication dosage prescribed by their physician as well as their personal daily appointments to store the recorded data which will then be used to create and/or update the blood glucose level chart and weekly planner3.9.2. Data organising process

to organise the data uploaded by the users glucose meter device to create and/or update the glucose level chart to organise the data inputted by the user with regards to their doctors appointments, recommended medication dosage prescribed by their physician as well as their personal daily appointments to create a weekly planner which the user can use to keep track of their daily schedule.

3.10 Systems3.10.1. data recording system - This is a system that is used to record the blood glucose level (data) uploaded by the user through the users glucose meter device. The system records the users doctor appointments, recommended medication dosage prescribed by their physician as well as their personal daily appointments. This system then store the data in the data recording system which will then be used to create and/or update the blood glucose level chart and weekly planner. This simplifies users life by not needing to rush to a doctor.

3.10.2. data analysis system - This is a system that is used to analyse the data recorded. The analysis results would provide useful information from the data and help in the decision making process. This system would send the analyse data to the data organising system visualisation.

3.10.3. data organising system - This is a system that is used to organise and visualise the data that has been recorded and analysed. This system organises and visualises the blood glucose data by presenting it in a chart or graph and organises and visualises the appointments in a weekly planner.

3.11. Summary Table: Value Chain to SystemsValue Chain ActivityProcessesFunctionalitiesSpecific Information System(s)Broad Information System(s)

Market and Sell the Product and Service1. Data recording process to record data uploaded by user to record data inputted by the users with regards to their appointments and medications. to store the recorded data which will then be used to create and/or update the blood glucose level chart and weekly planner

Data recording system

Data analysis systemCustomer Relationship Management

Desicion Support System

2. Data organising process to organise the data uploaded by the user to create schedules or charts. to organise the data inputted by the user with regards to their appointments and medications to create a weekly planner which the user can use to keep track of their daily scheduleData analysis system

Data organising systemCustomer Relationship Management

Desicion Support System

CONCLUSION In conclusion, this product is unattractive in the industry as a whole. What sets our product apart is the integration of many functionalities which creates a competitive advantage for us. This application is pledged to fulfil our vision as it provides convenience for people diagnosed with diabetes. Overall, the product delivers value in information systems by reducing costs while improving productivity and customer satisfaction.

REFERENCES 1) Southern Cross Healthcare Group. (2012). Diabetes- symptoms, diagnosis, treatment. Retrieved on 30th March 2014 from https://www.southerncross.co.nz/AboutTheGroup/HealthResources/MedicalLibrary/tabid/178/vw/1/ItemID/185/Diabetes-symptoms-diagnosis-treatment.aspx

2) Dissanayake, A. (2008). About diabetes. Retrieved on 30th March 2014 from http://www.nzssd.org.nz/education/diabetes.html

3) Ministry of Health (2013). Health targets: More heart and diabetes checks. Retrieved on 30th March 2014 from http://www.health.govt.nz/new-zealand-health-system/health-targets/about-health-targets/health-targets-more-heart-and-diabetes-checks

4) Teens Health. (n.d.). Long-term Complications of Diabetes. Retrieved on 30th March 2014 from http://kidshealth.org/teen/diabetes_center/basics/complications.html

5) Diabetes New Zealand. (n.d.). About type 2 Diabetes. Retrieved on 30th March 2014 from https://www.diabetes.org.nz/about_diabetes/type_2_diabetes

6) Diabetes.co.uk (n.d.). Causes of Diabetes. Retrieved on 30th March 2014 from http://www.diabetes.co.uk/diabetes-causes.html