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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Ming Tai TangNetID Mtan423Group Number: 494Website Link: http://infosys110groupxxx.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Olivia Sunday 9-10am

Time Spent on Assignment: 10 hours Word Count: 1639

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AUTOMATIC CAR PARK SYSTEMINTRODUCTION

Since the number of cars being used in the world is increasing, illegal carparking has become

more of a serious problem in today’s society. The causes of this problem is due to there is

not enogh car parks in the city, sometimes it could be difficult to find a car park and it might

require good parking skills to park. It is a problem that need solving with because it has

congestions, accidents and potentially decreasing the economic productivity for the city as

its sympotoms . The solution that we have come up with for this problem is an ‘Automatic

carpark system’. With this solution, it would solve the problem of illegal parking simply just

because parking will be easier, quicker and safer.

3. BUSINESS SECTION

3.1 Vision

To provide an excellent automatic carpark system that is efficent, safe and easy to use for every drivers.

3.2 Industry Analysis: Parking Service Industry

Industry: Parking Service Industry.

Force: High/Low: Justification:

Buyer power: low The buyer power is low because the demand for

carparks is usually higher than supply, which,

means that ther is always going to be someone

looking for a car park. In addition, if the drivers

are looking for safty for their vehicle, the

customers wont have much choices. (Guadix,

Onieva, Munuzuri, and Cortes, 2011)

Supplier power: High The supplier power is high because building car 2

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parks will require highly skilled engineerers, also decent quality resources such as metal and concrete are also needed in order to assure the quality of the automatice car park. In additoin land is also see as a requirment for carparks, and there will not be much supplier suppling land in the city for industry to build car parks, therefore high supplier power.(Guido 2008)

Threat of new entrants: LowThreats of new entrance is low because, there are high barriers of entry. In addition, this project will require lots of labour and capital resources to proceed, therefore not many firms that can avoid the project.(Emma 2011)

Threat of substitutes: LowThere will be a few substitues in the industry,

such as public transportation and street parking.

However, the subsitutes would not provide the

same service and they might also be inconvienent

and unsafe. (Emma 2011)

Rivalry among existing

competitors:

LowSince the level of competitors are low, as not

many organiztions can afford the system, and also

the won’t be much switching cost and

differentiate if there is another automatice

carpark build.Therefore the intensity between

each company will be low. (Ferilli 2008)

Overall attractiveness of the industry: Although the high supplier power decreases the

attractiveness of the industry. However, the analysis shows that the other four forces in

this industry are low, which means that there is a huge potential for increasing market

shares after starting up the business. Overall the the industry will be very attractive only to

the organizations that have a large budget capacity.

3.3 Customers and Their Needs

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The Potential customers that we are targeting is anyone in the city that owns a vehicle as

our industry is a parking service industry. Our potential customers will need a safe, efficient

and easy to use car park because the current car parks aren’t safe and sometimes it requires

good parking skills to use, which is very inconvenient for the car park users. This is

reinforced by (Hagaman 2006), which it states that “people will be searching for faster and

more convenient car parks.” “As one of the main concern for drivers is being able to find a

parking space.”

3.4 The Service

Our service will provide an efficient, safe and easy to use parking system simply because it is

automatic, and all the customers have to do is drive into the box that will be big enough for

any vehicle. The service we provide will satisfied customers’ needs as their needs are

convenient, efficient and easy to use car park.

3.5 Suppliers and Partners

One of the suppliers for our product would be land lord, this is because to be able to build a

car park, land is needed. Another supplier would be a business that would provide resources

for building carparks as an enormous amount of concrete and steel are required to build a

carpark. The partner for our business could be an organization that have a good reputation

for their electronic transaction process for example, ANZ. Having a partner with good

reputation is important as people would feel safer about the system and also the partner’s

system would be efficient as well. The other partner we can look for is a firm that can

provide the technology that our system needed. This is because it requires well structured

technology in order for this system to work.

3.6 Strategy: Differentiation strategy

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The Porter’s Generic Strategies we are using is differentiation strategy. This is because our

service has high set up cost for cost strategy, and we are in a broad market for competitive

scope since we are targeting at people who owns a car and want effienct, safe and easier to

use car parking service.

3.7 Value Chain Activity: Deliver the service

The most important activity in this system is delivering the service, because without

delievering the service in certain way, we wouldn’t be able to achieve our vision. As we are

using a differentiate strategy, we would needed a well organized process to deliever a

service, that is different towards other people, and with a well organized process, people

will see our service that are different and better than other services.

3.8 Business Processes

3.8.1. TRANSCATION PROCESS5

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One of the key process in our system is the transaction process, this is important because it

is the main source of revenue and the process is use to keep the service simple and efficient

to meet customers’ needs. At the start of the process, customer chooses the payment

method, such as cash and automatic card system where the company has provide and this is

done by the customer service department. Then the time count will start once the vehicle is

stored in the ‘box’. If the customer decided to pay cash, he/she will have a ticket printed out

to him/her through a machine. If the customer uses the automatic system the company

provide, he/she won’t need to receive anything as time count is automatically synchronise

with the card. When the customer come back, he/she would have to scan the barcode on

the ticket to get the vehicle back, and the process of calculating the cost for parking will be

done by a system in the financial department. The same would go for the customer who

chose automatic payment however he will only have to swipe his card and payment process

would be done.

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3.8.2. TRANSPORTATION PROCESS

The process is important as this process is where the value is added to the service, this

process mainly provide the efficient and easy to do parking service and it starts when the

customer drives the vehicle into the ‘box’. After the customer chooses the payment

method, the car is deliver to a box with a reference number and once the box is stored, a

ticket will be print out for the customer who uses cash system. On the ticket, there would be

a bar code representing the reference number for the box, this process is carried out by the

operation management department. The bar code is used in the later process of getting the

car back as the system will scan it and deliver box back to the customer. For customers who

use automatic payment system, a swiping process will lead to a system which determines if

the customer is a premium member or not. If customer is positive, the box would be

automatically send to a carwash machine. After that, the box reference number would

automatically synchronise to the card that they use for the automatic system. Therefore

customers only had to swipe their card and they can leave straight after. When the

customer is back to get their vehicle, they will only have to swipe their card and the system

will be exactly same as the ticket process, then customer will be able to get their vehicle

back.

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3.9 Functionalities

3.9.1. TRANSACTION PROCESS

Identify customers payment method Time count leading to payment process

3.9.2. TRANSPORTING PROCESS

Check if customers are premium or not Identifying box reference number for storage and delivery

3.10 Systems

3.10. INVENTORY TRACKING SYSTEM – This system support the storage and delivery process

for the ‘boxes’ where the customers has park their car in, which would icnrease the

efficency of automatic parking.

3.10.2. ORDERING PROCESSING SYSTEM – The system support the process by identify which

payment method the customer is choosing and if the customer is a premium member or

not. With the function of identifying differnet customer it speed up transportation and

transaction process, ultimately achieving the organization vision.

3.10.3. OPERATIONAL SUPPORT SYSTEM – This system support the operation of timing how

long the customers’ vehicle has been there for in order to help the transaction process,

calculating accurately how much the customer have to pay.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

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1. Transaction Process

1. Time count leads to payment process

2. Identifying method of payment.

Operation Supporting system

Order Processing system

Transaction Supporting System

Transaction supporting system

2. Transportation

process

1. Check if customers premium membership.

2. Identifying box reference number for storage and delivery.

Order processing system

Inventory Tracking System

Decision Supporting System

Decision supporting system

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CONCLUSION

Overall, the automatic carpark system will provide an effiecent, safe and easy to use service

to its customer with the well structured transaction and transpotation processes. This will

ultimately decrease the amount of illegal parking problem in the city.

REFERENCES

1.Summers, C (30, April, 2012). Is there a worldwide parking problem. BBC, retrieved from:

http://www.bbc.com/news/magazine-17271118

2. Hagaman, O. (2006), Morning Queues and Parking Problems. On the Broken Promises of the Automobile, Routledge, 1(1), 63-74, doi: 10.1080/17450100500489247

3. Parking Solution (2014) A Comprehensive Menu of solutions to Parking Problems. Retrieved from: http://www.vtpi.org/tdm/tdm72.htm

4. Luke,KE (1950) New Zealand Engineering. The parking problem http://search.informit.com.au/fullText;dn=380996605521425;res=IELENG

5. Guadix, J., Onieva, L., Munuzuri, J., & Cortes, P (2011) –An overview of revenue management in service industries: an application to car parks. The Service Industries Journal 31 p91-105, p235-245.

6. Ferilli, G (2008) -An analysis of the city center car parking market: The supply side point of view School of Engineering and the Built Environment, Edinburgh Napier University.: University Book

7. The World Bank. (n.d) Data for motor vehicles (per 1,000 people) Retrieved May 17, 2015 from:

http://data.worldbank.org/indicator/IS.VEH.NVEH.P3/countries/1W-NZ?display=graph

8. Emma.S (2011, May,15) Size Matter, Props Supplement 19, p. 17. Retreieved from: http://www.targetparking.co.uk/uploads/Emma%20Sinclair%20-%20article.pdf

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