© 2011 Wipro Ltd - Confidential

Business Transformation in

Data Deluge WorldK R Sanjiv

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Data Deluge

Variety of DataData Volume

Velocity of increase

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New data sources bring new value

EDW & Big Data Platforms

Business Insights

Machine Generated

Pattern Matching, Time Series Analysis

Social network/graph analysis/text analysis

Social Media – Web Logs

Customer Interactions

Click stream/document/text analysis

Manufacturing & Retail –

Sensor

Media –Segmentation &

Behavior

Energy & Utilities

Transportation – Stock

Tracking Finance & Insurance – Risk

Assessment Telecom - CDR

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Successful Businesses today need

1 Innovation to win in a world of constraints

2 Variabilization of IT to enhance business agility

3 Harnessing consumerization of technology

4 Analytics led performance enhancement

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Analytics Driven Performance

Unlocking Consumer Value

Channel Engineering

In Process Effectiveness

Improved Risk & Compliance

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Unlocking Consumer Value

Increased Prevalence of

Citizen portals

Availability of customer data has increased

65% of top 50 retailers

have loyalty cards Increased penetration

of social media

Credit/Debit cards

account for 50% of

all transactions

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Unlocking Consumer Value

Leading to

• Integration of CRM & Social

profiles to drive customer

initiatives

• Ability to capture & respond

to brand perception &

sentiment at a broader level

• Focused intervention based on

specific events

Driving Transformation

• Demography driven

optimization

• Next best offer

• Combining purchase patterns

to health insurance

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Channel Engineering

Increase in importance for online channel ~ 50% of

retail sales from online/online sales

Social media becomes a premier listening

channel

M not E becomes the buzz word

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Channel Engineering

Leading to

• Enhanced opportunities to

reach customers effectively

• Proliferation of media choices

& customer touch points

• Pervasiveness in usage of

analytics across channels

Driving Transformation

• Ability to integrate

interactions across channels

• Enhanced marketing &

consumer initiatives

• Fusion analytics

• Social media based product

launches

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In Process Effectiveness

Latency reduction between process & decision

making

Technology advances in in-memory computing

Leading to

In process analytics for optimizing process decision

Real time analytics to enable timely decision making

Driving Transformation

Vendor recommendation based on buy patterns

Investment advice effectiveness

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Improved Risk and Compliance

Ability to

manage new

forms of data

New age fraud &

detection

Increased focus on

health & safety

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Improved Risk & Compliance

Leading to

• Early intervention on potential

compliance failures

• Newer techniques on fraud

detections using social media &

internet as a source

Driving Transformation

• Compliance & early warning

systems in Pharma & medical

device space

• Fraud detection using social

media

• Ability to predict adverse

events in O&G exploration

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Best Practices

Enterprise level “top down” approach.

Identify key processes and enhance, the

“bottom up” approach.

Every Business transformation initiative

needs an information transformation track

One Size does not fit all- pick up the right

architecture to support the new age data

Change management is key to success

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