infrastructure experience wpc 2009scottw2015.weebly.com/uploads/6/1/4/6/61464945/wpc... · wpc09...

Scott WhitrightSr. Product Mgr – Core Infrastructure Marketing

June 9, 2009

Worldwide Partner Conference OverviewAbout:

• 1st

Major Event of FY

• Central Microsoft

Partner Event

Partner Audience:

• 91% Attendees Gold, Certified Partners

• BDM Focus

• Primarily Solutions Partners SI (36%) & ISV (21%)

• 41%+ Partner specialized in Core Infra Competencies

• >50% are International

Annual Event for Partners:

• 5+ Years 32.2%

• 2-5 Years 49.&%

WPC 2008 WPC 2009

Event Length • 4 days (11 tracks, 158 sessions) • 5 days (25 tracks, 200+ sessions)

Strategy

Individual BG Successes at Event

• Launched SBS/EBS

• Announced creation of Identity & Security BG

• System Center / Virtualization Partner Kit

• Announced WS 2008 Hyper-V Availability

• Core IO ranked in top 5 of 11 tracks

But Fragmented:

• BG-product centric PR,

• Separate Tracks (Core Infra & Security)

• Multiple booths, multiple networking events

• Multiple MPO packages

Driving More Scale Through :

• Single Core Infra Event Plan, Track & Expo presence

• PR/AR Strategy

• Breakout Sessions aligned to FY10 Campaign pillars

• Theater sessions in Expo

• Leveraging Digital Infra, MSPP, WPC Comms, Twitter

Driving More Partner Touch

• Shifting from a Monologue to a Dialog w/Partners

• Single Networking event

• Partner Focus Groups

• PSP Engagement/Signing initiative

Driving More Integration:

• w/Launch Waves (Win7/Office14)

• Among Breakout Sessions, Expo, Digital, etc.

Cost • ~$813k • $450k (reduction through efficiency)

Registration • ~7500 Total Partner attendees

• ~4500 Registered (as of 5/11) - Partners & MS

Tracking 35% vs. same time last yr

• Event Sponsorship 43% vs. same time last yr

• PR Attendance 50% vs. same time last yr

2

WPC09 Overall Construct

Thursday

Certified Partners for Learning Solutions

Digital Agency

Independent Software Vendor

OEM LARs, Distributors, and SAM Partners

System Integrator

U.S. Partners: Igniting Success

Web Development

Wednesday

Enterprise Partner

Industry

Small and Midsize Business

Partner

Public Sector

Monday/Tuesday

Application Platform

Business Leadership

Business Productivity

Core Infrastructure

Microsoft Dynamics

Mobility

Sales and Marketing

Small and Midsize Business

Solutions

Sunday

PES

Microsoft Partner MS101

Enterprise Partner Forum

* Draft as 3/16/09

Certified Partners for Learning Solutions

World Wide

U.S. Partners

Thursday

tracks will

include US

specific

content

along with

worldwide

content.

Software-plus-Services

SegmentsPre-Day Solution Tracks

Wednesday, July 15th

9:00am –

11:00amVision

Keynote

Motivational

11am -

11:30am Break

11:30 –

12:30pm

Segment

Value

Keynotes (5)

12:30pm –

2:00pm

Lunch

2:00pm –

3:00pm

Breakouts

3pm –

3:30pm

Break

3:30pm –

4:30pm

Breakouts

4:30pm –

5pm

Break

5pm –

6pm

Breakouts

6:00 – 8:00pm

12:30-2pm 3-6pm

12:30 – 6:00pm

11:30 – 9:30pm

12:30 – 6:00pm

12:30 – 6:00pm

Expo Hours:

Networking:

11:00 – 3:00pm

7:00 – 5:30pm

Monday, July 13th

8:30 –

11:00am

Vision Keynotes

• AllisonW

• BillV

• BobMu (30mins)

• Elop

11:30 –

12:30pm

Solution Value Keynote:

• Core Infra – BobK

3:30-

4:30pm

Breakout Sessions• Exec QA Unplugged

• WinServer for SMB

• Optimized DataCenter #1

5:00-

6:00pm

Breakout Sessions• Partner Success

• Optimized Desktop #1


6:00-

8:00pm

• Tentative Expo Launch

Celebration

Sunday, July 12th

9:30 –

4:30pm PES

• LarryO

Tuesday, July 14th

11:30 –

12:30p

m

Solution Value Keynote

(Repeat)

• Core Infra – BobK

12:30-

2:00pmAwards Luncheon

2:00-

3:00pm

Breakout Sessions• Bus. Ready Sec. #1



3:30-

4:30pm




5:00-

6:00pm




6:30-

9:30pm

• Core Infra Evening

Event

Welcome + Partner Awards Innovation Inspiration

RegionalThursday, July 16th

9:00am –

10:30am

Regional

Keynotes

10:30am

– 11amBreak

11am –

12pm

Business

Model

Keynotes (4)

12pm –

1:30pmLunch

1:30pm –

2:30pmBreakouts

2:30pm –

3pmBreak

3pm –

4pm Breakouts

4pm –

4:30pmBreak

4:30pm –

5:30pmBreakouts

Time

TBD

Tentative

WPC Jazz

Fest

4

STB

Theme:“Turning economic challenges into business opportunities through

Core Infrastructure & Application Platform Solutions”

Core Infrastructure Objectives:

WPG Event

Theme: “Partnering Power”connect with other partners, vendors, and suppliers,

create partnerships that drive their business forward

access the resources and knowledge they need to grow

5

Microsoft Servers and Tools are empowering partners to become trusted, technology advisors to their customers

Microsoft’s Core Infrastructure and Application Platform solutions help transform IT, DBAs, and developers while driving costs down

Microsoft is investing our partner’s future success through industry leading partner programs, readiness and incentives

Land the Core Infra ‘spotlight on cost’ story in Executive keynotes &

Core Infrastructure ‘attach’ message in Windows 7 & Office 14 value

keynotes

Win the hearts and minds of partners by communicating compelling

Core Infra value proposition and profitable business opportunities

Launch new Core Infrastructure competencies

Create buzz and excitement for WS 2008 R2/Hyper-V

Drive onboarding of partners by articulating VMware/Symantec

compete message & announcing the Core Infrastructure

Recruitment campaign and web site

Application Platform Objectives:

Launch the new APO model and its 6 different key solution

capabilities

Articulate the Oracle Compete message and ready partners

for possible conversations and selling scenarios

Articulate Microsoft App Platform as a key cost-saving driver

Win the web and developer platform

Articulate new solution roadmap – mapping to ISVs, SIs, web,

and transactional partners, based on the upcoming new

releases such as SQL Server 2008, Dev-10, BizTalk Server

2009, Madison (SQL Server Data Warehousing appliance),

Azure + SQL Server Data Services (DB in the Cloud).

s

Optimized Desktop Business Ready SecurityOptimized Datacenter

1. Tapping into the Desktop Migration Opportunity

2. Use Desktop Virtualization to demonstrate

immediate cost saving and business flexibility for your

Customers

3. Winning with Windows 7 in the Enterprise: Selling

the business value of the Optimized Desktop

4. Using Optimized Desktops with Windows 7 and

Windows Server 2008 R2 to Solve Customer

Challenges

5. Discovering New Business Opportunities with

Windows Server 2008 R2

6. Core Infrastructure for the Cloud

7. Virtualization Solutions: Disruptive Technologies

Creating New Your Opportunities

8. Efficient and Effective Service Management -

Orchestrating Incident, Problem, Change, and

Configuration Management across the Microsoft

Platform

9. Data Center Management in a New Economy

10. Business Ready Security Strategy: Overview and

Partner Opportunity

11. Business Ready Security Strategy: How to Align

with FY10 Campaigns and Launch Wave

12. Business Ready Security Strategy: Partner

Resources and Best Practices For Driving Revenue

Today

Plus: 13. Infrastructure Executives "Unplugged" - Q&A with Bob Kelly, Corporate Vice President of Infrastructure Server Marketing

14. Secret to Partner Success: Infrastructure Stories from the Street

15. Windows Server Portfolio for SMB: Which Server is best for your customer (and you!)

Keynotes: Vision Keynote: Bob Muglia - July 13th 2009

Solution Value Keynote: Bob Kelly - July 13th & July 14th 2009 (repeat)

Breakout Sessions (15) :

6

Top WPC News• Windows Azure Channel Model Announcement Windows 7

momentum, IDC Windows 7 Partner Opportunity

• Office 2010 Technical Preview and Wave 14 - partner oppty

• Channel Evolution Model Part II and MSPP Next Gen

Top STB• Describe MSFT vision for Windows-based platform

• Announce pricing for Azure and buzz for WS 2008 R2

Top Core Infra• New Infra Core Competencies as part of new Partner Model

• Virtualization Competency

• HP commitment to System Center mgmt/private cloud

• Solution Accelerator momentum

PR Objectives

• Integrate with daily news press

releases to drive STB solution story

coverage for server

• Leverage daily keynotes to secure

STB messaging: BobMu, Steveb,

Kevin Turner, and AllisonW

• STB coverage reflects how product

innovation and partners demonstrate

value add to business: Prime score

120+, 3 Key Stories

Next Steps

• Tight integration with Win Client,

Azure, App Plat, Compete for

integrated story approach

• Close link to FY10 Comms

strategies

• “Rolling Thunder” news cycle for

WPC – pre-event, during, post

7

Activity Description Objective Executive

Executive Meetings• 1:1, 1:few Executive/Partner

meetings in dedicated room.• Influence Business

Plans• All

PR / AR

Briefings

Intl PR RoundTable

• Schedule pending• Announcements &

Q&A• BobK

Awards

Luncheon

• Honor Award Winners from 7 Infrastructure categories

• Acknowledgement • All

Partner Round

Table

• Executive Partner Meetings

• 1:1few

• Discussions around Solution Marketing needs

• Turi, Kevin

Focus Groups• Windows Server R2 for OEMs

• System Center Service Mgr• Education & Feedback • Team Specific

Partner 1:1 • WPC Connect 15min Meetings • Personal connections• Open to All

Infrastructure BG attendees

Evening Event

A Taste of Jazz FestLocation: Contemporary Art Center

Date: Tuesday, July 14th

6:30pm - Cocktail Reception

7:30pm - Dinner & Entertainment

• Celebration, Partner to Partner Networking

• All

Digital• Blogging On Digital WPC

• Twitter Tweets

• Generate Buzz, Drive Awareness

• Open to All Infrastructure BG attendees

• Open to Infra Partners

8

Highlights

Physical Space:

• 30 x 30 area

• 15 Kiosks

• 1 Theater – Mini Sessions (20min)

Location:

• Next to Windows Client & Office

• Featured in the Launch Expo

Promotions:

• Booth promos

• Daily prize give away

Server Family

Management

VirtualizationSecurity

Kiosks

System Center / Virtualization:

• Virtualization

• Client Management

• Datacenter Management

Identity & Security:

• Management

• Protection & Security

• Platform

Windows Server Family:

• WS 2008 Solutions

• WS 2008 Web Platform

• WS 2008 Enterprise

• Better Together Win7 & WS 2008

• Foundation

• Essential Business Server

• Small Business Server

• App Compat & Readiness

Opportunity to showcase these items in an Integrated BG area on Expo pending WPG review.

9

Draft

1. Schedule Booth Duty Time w/Michael L.

2. Nominate Your Key Partners to Attend the Infrastructure Networking event. (50) WS partners

3. Need a updated Quote around

Cost savings/ROI for WS.

11

WinServer

Executive ParticipationBob Kelly - (Monday – Tuesday)July 13th Monday

• 11:30 – 12:30pm, Solution Value Keynote Core Infrastructure• 3:30-4:30pm, Executives “Unplugged” Q&A session

July 14th

Tuesday

• 11:30 – 12:30pm, Solution Value Keynote Core Infrastructure (repeat)

• 12:30 – 2:00pm Partner of the Year Awards Luncheon

• 6:30 – 9:30pm, Core Infrastructure Networking Evening Event

• Available for PR Briefings, Intl PR Round table, Executive Partner Meetings

Larry Orecklin – (Sunday – Wednesday)July 12th Sunday

• 9:30-4:30 pm, Partner Executive Summit (Competitive Recruit)

July 13th

Monday – Executive Partner Meetings

July 14th Tuesday



July 15th

Wednesday

• 2:00 – 3:00pm - Server Virtualization and DataCenter Transformation – Opportunities

in the Enterprise (EPG Track)

Turi Widsteen - (Monday – Thursday)July 13

th– Executive Partner Meetings

July 14th Tuesday



• Potential panel session in Business Leadership track

Asks

1. Go-No Go Decision to include “Private,

Public, Hosted Cloud” message in Core

Infrastructure (continuation from MMS)

2. Executive Support to land Core

Infrastructure “Attach” Message in the

IW keynotes Elop & ChrisC.

3. Executive Support to land “Better

Together” message Win 7 + Server R2

in following keynotes: (Billv, SteveB,

RichR)

4. Executive participation in identified

WPC 2009 Core Infrastructure

activities.

12

Award Category Lead Entries Judges

Advanced Infrastructure Solutions

Active Directory Charles Coats 29Brjann Brekkan; John Thomas; Juan Sanabria; Marcelo Landerotti; Oded Rodan

Storage Solutions Jose Barreto 7 Dave Lalor; John Haskin

Systems Management Jodie Ruby 32

Cynthia Starr; Eric Burkholder; James Galvin; Kelly Wagman; Kevin Chan;Sandeep Madhvadia; Sergio Glarreich;Vlad Joanovic

Windows Desktop Deployment Paras Malhotra 14Sesh Narasimhan; Katie Tefft; Winni Verhoef

Network Infrastructure Solutions Scott Whitright 38Becky Lymberis; Chris Grillone; Danielle Aronstam; Dean ParonKevin Watt; Lingan Satkunanathan

Security Solutions

Identity and Secure Access Charles Coats 13 Cordell Crane; Lotta Widorson; Nigel Stewart

Infrastructure Security Charles Coats 14

Calvin Choe; Frederic Pinchon; Mark Hassall; Maureen Banyra; Shelley Vereen; TorbjornPetersson

TOTAL: 7 Categories 147 38 Judges

13

infrastructure experience wpc 2009scottw2015.weebly.com/uploads/6/1/4/6/61464945/wpc... · wpc09...

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