ING DiBa Digital Strategy

Tamara van den Ban

ING DiBa

Digital Channels

Frankfurt, 13. Mai 2015

Our future clients - The Millenials

GENERATION HEAD DOWN – THE MILLENIALS

People who were born in the digital age

(10 to 19 years old),

as well as young people who have

truly adopted digital as their life style

(19 to 30 years old)

The generation of young people

who use digital technologies intuitively,

as an integral part of their lives

They …

…are tech-savvy

…are demanding

…are social, connected, consultative

… Enjoy change

…are expecting to have a say

…like personalization & customization

Generation

Internet

1996-heute

Millennials

1980-1995

HOW MANY ARE THEY?

GENERATION HEAD DOWN – THE MILLENIALS

80% sleep with

their phone

next to their

bed

Hyper –

Connected &

Hyper-Social Early adopters

They like choice

They want to

know why

They like to be

involved

They like to take

control

They multitask

Like to have

information at

their fingertips

Spend half of

their lives

online

Grew up in the

age of

technology

Check their

smartphones 43

times per day

MILLENNIALS ARE SOCIAL

53%

would give up their sense

of smell instead of their

social networks

56%

would refuse to work at a

company that bans social

media

27%

prioritize keeping up-to-

date on Facebook above

dating, listening to music

and going to parties

WHAT DO MILLENIALS THINK ABOUT BANKS & BANKING?

MILLENNIALS WILL CHANGE THE WAY OF BANKING

Source: Viacom Media Networks

53%

don‘t think their

bank offers

anything

different than

other banks

71%

would rather go to the

dentist than listen to

what banks are saying.

33%

believe they

won’t need a

bank at all.

70%

say that in 5

years, the way

we pay for

things will be

totally different.

68%

say that in 5

years, the way

we access our

money will be

totally different

1 in 3

are open to

switching banks in

the next 90 days

Nearly Half

are counting on

tech start-ups to

overhaul the way

banks work 73%

would be more excited about a new woffering in financial services

from GOOGLE, AMAZON, APPLE, PAYPAL or SQUARE than

from their own nationwide bank.

MILLENIALS ARE MOBILE

Deutschland; IFAK; Ipsos; Media Markt Analysen; ab 14 Jahre;

Quelle: VuMA

3,4%

3,1%

5%

2,2%

2%

14,2%

11,1%

20,7%

36%

1,9%

2,8%

4,2%

4%

6%

4,3%

16,6%

18,1%

10,6%

60,8%

47,3%

25,7%

0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%

Millennials (18 bis 25 Jahre)

Millennials (26 bis 35 Jahre)

Bevölkerung

Anteil der Befragten

Keine Angabe Keine Mobilfunk-Nutzer Handyfunktion nicht vorhanden

Keine Nutzung Seltene Nutzung Gelegentliche Nutzung

Häufige Nutzung

3,9%

23,7%

49,3%

67,9%

80,8%

4%

24,4%

49,9%

70,3%

73,9%

2,4%

16,4%

45,4%

49,8%

43,7%

0,0% 20,0% 40,0% 60,0% 80,0% 100,0%

Internetnutzung mit anderem Gerät

Internetnutzung mit Tablet-PC

Internetnutzung mit Desktop-PC (mitseparatem Bildschirm)

Internetnutzung mit Notebook bzw.Laptop

Internetnutzung mit internetfähigemHandy oder Smartphone

Anteil der Befragten

Bevölkerung Millennials (25 bis 34 Jahre) Millennials (18 bis 24 Jahre)

Deutschland; ab 14 Jahre; deutschsprachige Bevölkerung

Quelle: IfD Allensbach (ACTA 2014)

MOBILE BANKING ON THE RISE

ING International Survey

The rise of mobile banking and the changing face of payments in the digital age (April 2015)

Digital World of DiBa

FOTO ÜBERWEISUNG

SMART SECURE APP – BANKING WITHOUT TAN

DOKUMENTEN UPLOAD

Kick-off Workshop DiBa’s way to digital leadership

THANK YOU