At Anderson Direct & Digital, Search Engine Optimization (SEO) is one of the many marketing services we provide. We think of direct marketing as both an art and a science, and SEO is considered by many business leaders to be a key ingredient of their marketing strategy. As one client put it, “Everyone knows they want great SEO, but no one knows what great SEO is.”

FANTASTIC CONTENT

Great content attracts great links.

Bad content attracts no links. Those are arguably the biggest

factors in the split-second decision

that a search engines makes.

THE PROBLEM

Direct marketers for-better

or worse are driven on short-

to-mid-term results. Content doesn’t work that way, especially

if the end goal is to increase

search rankings and traffic.

Your content must show that you are the expert of your subject

matter regarding your vertical.

?The SecretConsistently building a

content library

INGREDIENT

1#

Bad Content = No Links

SEO needs to be measured in quarters and months, not days and weeks.

Within a split second, the search engine needs

to sift through billions of documents and deliver

the best set of ranked results in the form of a

Search Engine Results Page (SERP).

ANY ContentSweet Search Rankings=

BOTTOM LINE

C Content is King Next ingredient: Backlinks

SEO

Ingredients Successful SEOTO

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