Initial Thoughts And Ideas

Initial concept

In our music video we plan to portray a distinctive storyline of a moral story. Our music video genre will be a hybrid between hip

hop and rap, most music videos which range between both these categories are very similar and have the same conventions

which normally vary from a young handsome male showing off his cars and having women as sexual objects in the background

or a bunch of friends bumping to a song that one of them is signing about trying to get a girl and the audience following

them on that journey, however our music video wants more than just a typical storyline. We want to open peoples eyes through a

3minute video we show which has key elements about vital things in our day to day life which us humans tend to lack in

realising e.g.. Respect, trust and honesty.

1.Mind vs. Beauty

In all our music videos we produce we want to reveal a deeper message than fancy cars. Money and good looking girls. ‘mind vs

beauty’ music video idea is based on the idea of two stories of young girls growing up, one of them is the typical ‘popular mean girl/

meani9ng she had it all from the looks all to every guy wanting to be with her. She maintains her power by bringing people down. The other

girl is the complete opposite which acts as a contrast. She is less attractive nor popular which results in her getting bullied by the popular girl. These two mainstream stereotypes are portrayed through a split screen of short clip of the difference between

lifestyles. However after there will be a scene where its fast forward 10 years late and the popular girl is getting ready o go work and as we follow her to work it reveals the less attractive one is now her

boss.

2.Childhood

Storyline is based in the rural areas of London which are deprived, shows the reality of living

in a working class environment where a job for a single mother may not enough she has to result into other solutions. We follow the life of the young son whom gets sent out the

house due to his mothers customers arriving however it gets revealed the customer is his

best fiends father which on the other hand comes from a middle class background

3.Trust

Everything in life is unexpected. This storyline portrays family and love getting in the way of betrayal. This storyline consists of watching a sibling grow up however for that to slowly go down hill due to the fact that the brothers best

friend decides to date his sister behind his back soon for her brother to find out by accident

4. Love is blind

The music video idea is based on secondary era of our life where teenagers were getting themselves into serious relationships. This story is about a female whom every one wanted to have

however was already taken by a young man. This story consist of a best friend who soon developed feelings for this young girl soon to accidently realise that she had bruises all over her body. Moral of the story is to show we never kow what happens behind closed doors. We could show a split screen of reality and how everyone

else views their relationship for a clear comparison.