Page 1 of 50

Chapter: 01

Introduction

Page 2 of 50

INTRODUCTION

The basic function of telecommunication is to connect people through voice transfer and via

Internet. Apart from this basic function, telecommunication has already started introducing

some diversified areas with the help of its mobile network.

Mobile technology is presently providing various cheap solutions in people's daily life. The

traditional thinking of connecting people through mobile phone is far behind in comparison

with the present scenario. Information technology enables telecom companies to provide

economic solutions with a very cheap and easily available access, which was earlier costly

and not accessible to some extent.

Today, “The Globe is a village” and telecommunication has become a day-to-day necessity of

the people. Most of the people own and use mobile phones as an important device and

depend on these for their ultimate connectivity.

Mobile phone is becoming a very common measure of communication in our country. The

number of mobile user is increasing day by day. It is a very attractive market for the mobile

connection providers. Presently there are six companies in the market. Each of them is trying

to maintain and increase their market share. Among them Robi Axiata Limited is one of the

leading company in this sector (31.2 million subscriber).

ORIGIN OF THE REPORT

This report is a Graduation requirement for the BBA students of University of Dhaka. This

study is a partial requirement of BBA curriculum at the University of Dhaka. The main

purpose of report is to get the student exposed to the real business world. Being the student

the main challenge was to translate the theoretical concepts into real life experience.

The report and the study have following purposes:

� To get and organize detail knowledge on the practical business world.

� To experience the real business world.

� To compare the real scenario with the lessons learned in course.

� To fulfill the requirement of BBA Program.

This report is the result of hard work on the management function on Robi Axiata Limited

and is prepared as a requirement for the completion of the BBA program. As a result we need

to submit this report based on the “Management Functions of Robi Axiata limited”. This

report also includes information on the Management functions of Robi Axiata Limited.

Page 3 of 50

OBJECTIVE OF THE REPORT

The objective of the report can be viewed in two forms:

� General Objective

� Specific Objective

General Objective:

This report is prepared primarily to fulfill the Bachelor of Business Administration (B.B.A)

degree requirement under the Department of Banking and Insurance, University of Dhaka.

Specific Objective:

More specifically, this study entails the following aspects:

� To give an overview of Robi Axiata Limited.

� To know about the management functions of Robi Axiata Limited.

SCOPE OF THE REPORT

The report covers a short history and business description of Robi Axiata Limited

The organizations performance in the functional activities of management of Robi

Axiata Limited.

Many professionals can learn a bird's eye view about the tools and techniques

followed by the organization required for supporting their managerial activities.

METHODOLOGY

Primary Sources:

The primary data was collected from the employee of the Robi Axiata ltd.

Secondary Sources:

Internal sources- Different documents provided by concerned officers and different

circulars, manuals and files of the organization.

External source- Different websites related to the telecom sector and online resources.

LIMITATION

Depending on the information from members of corporate strategy Division, this report is

prepared. Though the report would be helpful to Robi Axiata Limited a lot, some people were

reluctant to provide feedback. Some concerned might think that the information associated

with them were confidential enough to disclose to the external world.

Page 4 of 50

ORGANIZATIONAL PROFILE

Robi Axiata Limited is a joint venture between Axiata Group Berhad, Malaysia and NTT

DOCOMO INC, Japan. Robi Axiata, formerly known as Telekom Malaysia International

(Bangladesh), commenced operations in Bangladesh in 1997 with the brand name AKTEL.

On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be

known as Robi Axiata Limited.

Robi is a truly people-oriented brand in Bangladesh. We stand as the people's champion and

are there for the people of Bangladesh – where they want and how they want. With local

tradition at its core, Robi marches ahead with innovation and creativity.

To ensure leading-edge technology, Robi draws from the international expertise of Axiata

and NTT DOCOMO Inc. Robi supports 2G voice and 3G video calls, CAMEL Phase II & III,

and GPRS/EDGE as well as 3.5G data service, offering high speed internet connectivity. The

company’s GSM service is based on a robust network architecture and cutting edge

technology such as Intelligent Network (IN), which provides peace-of-mind solutions in

terms of voice clarity, extensive nationwide network coverage and multiple global partners

for international roaming

Robi has the widest International Roaming coverage in Bangladesh connecting 600 operators

across more than 200 countries. Our customer-centric solutions include value added services

(VAS), quality customer care, easy access call centers, digital network security and flexible

tariff rates.

SHAREHOLDERS

Shareholdings

Robi Axiata Limited is a Joint Venture company between Axiata Group Berhad (70%) and

NTT DOCOMO INC. (30%)

Axiata Group Berhad

Axiata is an emerging leader in Asian telecommunications with significant presence in

Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia. In addition, the Malaysian grown

holding company has strategic mobile and non-mobile telecommunications operations and

investments in India, Singapore, Iran, Pakistan and Thailand. Axiata Group Berhad, including

its subsidiaries and associates, has approximately 120 million mobile subscribers in Asia, and

is listed on Malaysia’s Stock exchange (Bursa Malaysia).

Page 5 of 50

NTT DOCOMO INC

NTT DOCOMO INC is the world's leading mobile communications company and the largest

mobile communications company in Japan. DOCOMO serves over 56 million customers,

including 44 million people subscribing to FOMA™, launched as the world's first 3G mobile

service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge

mobile multimedia services, including i-mode™, the world's most popular mobile e-

mail/Internet service, used by 48 million people. With the addition of credit-card and other e-

wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life.