INNOSU FORUM

August 26, 2011

Agenda:

Introductions All 8:30 a.m.

Initiative Progress Report M. Bills 8:45 a.m.

Introduction to CETI J. Ramanathan 9:00 a.m.

Commercialization at OSU B. Cummings 9:15 a.m.

InnOSU: Creating a University-wide Idea Center All 9:30 a.m.

Closing Comments/Next Steps M. Bills 10:20 a.m.

Meeting Adjourns 10:30 a.m.

Goals & Purpose

Innovation Initiative Mission:

To establish The Fisher College of Business, The Ohio State

University and the larger business community in Greater

Columbus as an internationally renowned destination for the latest

practices, theories, and research related to innovation.

Our goal is to provide educational training, best practices and

support services for top-line growth and value creation through the

development of new products and services to both students and

leading corporations.

Program Elements

The Five Program Elements: A Multi-Dimensional Initiative

The objective of the Innovation Initiative is to provide real, tangible value that directly influences top-line growth for partner organizations while preparing students for this new professional paradigm. The Initiat ive is organized and easily accessible through the five platform elements.

1 Outreach

The Corporate Innovation Forum

Comprised of more than two-dozen leading companies, the Forum is

an ongoing exchange of ideas between business executives and Fisher

faculty and students including best practices, theories, and processes

for instilling and managing innovation and is a portal through which

the business community can access Fisher’s innovation capabilities and

expertise.

The Innovation Initiative consists of a dynamic, heterogeneous group

focused on the learning,teaching, adoption, support, and deployment of

multi-disciplinary collaboration, creative thinking, consumer-centered

ideation, and the process for applying innovation to a wide range of

challenges facing businesses and the over-arching community alike.

Benefits

MBA and PhD student talent in the form of Innovation Fellowships

(internships and career placements) and in-class assignments

Fisher’s Executive Education program

events and symposiums

Student Organization Graduate/ ExecutiveCurriculum

Research Pilot ProjectsCorporate/ UniversityOutreach

1 2 3 4 5

InnovationIndex

INNOVATION FORUM

Executives from 5 member companies

and an additional 12 organizations meet quarterly

to discuss innovation – related topics, view guest

speakers and participate in the additional program

elements described on the following pages.

$100,000 in annual gifts secured in first 3 months.

Outreach

The Five Program Elements: A Multi-Dimensional Initiative

The objective of the Innovation Initiative is to provide real, tangible value that directly influences top-line growth for partner organizations while preparing students for this new professional paradigm. The Initiat ive is organized and easily accessible through the five platform elements.

1 Outreach

The Corporate Innovation Forum

Comprised of more than two-dozen leading companies, the Forum is

an ongoing exchange of ideas between business executives and Fisher

faculty and students including best practices, theories, and processes

for instilling and managing innovation and is a portal through which

the business community can access Fisher’s innovation capabilities and

expertise.

The Innovation Initiative consists of a dynamic, heterogeneous group

focused on the learning,teaching, adoption, support, and deployment of

multi-disciplinary collaboration, creative thinking, consumer-centered

ideation, and the process for applying innovation to a wide range of

challenges facing businesses and the over-arching community alike.

Benefits

MBA and PhD student talent in the form of Innovation Fellowships

(internships and career placements) and in-class assignments

Fisher’s Executive Education program

events and symposiums

Student Organization Graduate/ ExecutiveCurriculum

Research Pilot ProjectsCorporate/ UniversityOutreach

1 2 3 4 5

INNOVATION FISHER

Student Organization

Focused on the practice of innovation for

students interested in pursuing careers

in new product and service development.

• 80 students members for each of

first 2 years

• 10 guest speakers

• 8 site tours of Innovation Centers

• 2 case competitionsBeckett Ridge innovation Center

INNOVATION FELLOWSHIPS

• 9 companies hired innovation roles

• 12 students placed in internships

in first two years

• 8 placed in permanent positions

Student Organization – Internships

Co-developed & delivered innovation symposium (formerly

“What If?”) with TechColumbus

Attendance – 400 (250 paying), 109 companies, 75 students

INNOVATION FISHER

Student Organization – Innovation Symposium

MBA Innovation Curriculum

• 3 Courses, 280 students in 2 years

• Developing Innovation minor track for

semester conversion

• Developing hybrid course in Innovation

Practice for Winter 2012

Curriculum

Executive Education Course: Innovation Practice

• 80 enrolled

• 10 companies

• 2 deliveries

• $200,000in revenues/approx.

$ 63,000 profit

• Highly Rated (7.6/8.0 score)

Curriculum

• New Book on Innovation Edited

by Professor Michael Leiblein

• NSF Research Grant awarded to

Professor Leiblein ($300,000)

• Developing “Innovation Index”

in partnership with Manta

Research

Pilot Projects:

CCTS WORKSHOPS: “Transforming Health

Care - The Business of Discovery and Innovation”

• Developed and delivered 5 part workshop

series

• 300 attendees across all workshops

• 26 certified attendees

(attended 4 of 5 workshops)

• One student project underway – Dr. Hewett

+

Summary

Top-line Goals -2011 -12:

Qualitative Goals

• 5 new Corporate Forum Members

• Development of minor

• Increase MBA enrollment 15%

• Secure 10 Internships

• Initiate Index research

The Five Program Elements: A Multi-Dimensional Initiative

The objective of the Innovation Initiative is to provide real, tangible value that directly influences top-line growth for partner organizations while preparing students for this new professional paradigm. The Initiat ive is organized and easily accessible through the five platform elements.

1 Outreach

The Corporate Innovation Forum

Comprised of more than two-dozen leading companies, the Forum is

an ongoing exchange of ideas between business executives and Fisher

faculty and students including best practices, theories, and processes

for instilling and managing innovation and is a portal through which

the business community can access Fisher’s innovation capabilities and

expertise.

The Innovation Initiative consists of a dynamic, heterogeneous group

focused on the learning,teaching, adoption, support, and deployment of

multi-disciplinary collaboration, creative thinking, consumer-centered

ideation, and the process for applying innovation to a wide range of

challenges facing businesses and the over-arching community alike.

Benefits

MBA and PhD student talent in the form of Innovation Fellowships

(internships and career placements) and in-class assignments

Fisher’s Executive Education program

events and symposiums

Student Organization Graduate/ ExecutiveCurriculum

Research Pilot ProjectsCorporate/ UniversityOutreach

1 2 3 4 5

InnovationIndex

+

CETI Presentation

Jay RamanathanDirector, CETI, College of Engineering

+

Commercialization Overview

Brian Cummings Vice President, Commercialization

INNOSU FORUM

Department of Athletics

Sr. Administrators from 6 colleges and 4

additional departments working to

create an “ideation center” that helps to

solve problems and maximize opportunities

by bringing together a heterogeneous,

multi-disciplinary team to address end-user

oriented issues.

“…a „wicked problem‟ center” - Clay Marsh

Sr. Vice President

OSU Medical Center

Outreach

Goals & Purpose

Original InnOSU Charter :

A University – wide version of the Fisher College Corporate Innovation Forum

originally created to facilitate an ongoing exchange of ideas focused on innovation

between administration and faculty representing various colleges, departments and

University offices.

Discuss best practices, theories and processes for harnessing the power of

innovation in order to achieve our collective goals of “horizontalness” and “One

University” through cross-college education, training, research, and corporate

outreach that is related to, but differentiated from current and future

commercialization and proof of concept efforts.

A dynamic, heterogeneous group focused on the teaching, adoption, support and

deployment of innovation in order to apply multi-disciplinary collaboration, creative

thinking and people-centered ideation and incubation to a wide range of challenges

and opportunities facing our students, our University and our community at large.

An idea:A concept for unifying the efforts of numerous colleges

toward creating innovative solutions to a cross section of

exciting challenges and problems of global dimension.

The concept is based upon:

• Best practices of leading businesses (P&G, Google,

IBM, Herman Miller – The Gym and Ideation Offices and

process such as Connect & Develop ) and other leading

universities (Stanford D-school, Rochester, Harvard,

The Rotman School of Business) and consultancies

(IDEO, Resource, Fitch)

• Mega trends in education combining design thinking

and right brained, big picture creativity problem solving

with left brained strategic rigor to create holistic

solutions

• Qualitative and quantitative assessment of corporate

interest and perceived need for innovation and best

practices in business and academia.

• Input from InnOSU members over the preceding 12

months

Ideas are a vital source for innovation

And good ideas can come from anywhere…

Yet, most initiatives at the University fail,

for a number of reasons to incorporate or

integrate vital and primary areas of study

and expertise in the right fashion or at the

right time.

We heard over and over again at the first

InnOSU for example, that the research,

library sciences, consumer sciences,

public policy, human ecology, design or

architectural disciplines are often either

an afterthought or not considered at all.

An idea:

An idea:

Design Process Facilitates Critical Problem Solving:

Student Orgs.

IdeaLab

An evolution of InnOSU into an Idea Lab could be the first

phase of a co-created, University - wide Innovation Center

Corporate Community

An idea:

1. Multi-dimensional Research – qualitative,

quantitative and generative research

methodologies to discover consumer insights,

future foresights (macro-geo-political trends)

and technical and scientific capabilities of the

firm’s core competencies.

2. Strategy Formulation – blending of multi-

dimensional research findings with business

goals and objectives to yield recommendations

and plans for uncovering and exploiting “white

space” in the marketplace and opportunities for

the firm. Forms the basis and platform for all

subsequent creative exploration.

3. Ideation – brainstorming, design thinking

exploration, design process and co-creation.

4.) Design - Creative envisioning - initial

prototyping and design expression

An idea

A lab focused on value creation activities

Macro socio-

Political

FORESIGHTS

Consumer/

customer

INSIGHTS

Technological &

Scientific

CAPABILITIES

CORPORATE

Innovation

OpportunityBUSINESS

Case

Value Creation: Multi-dimensional Research Competencies

An idea:

Which would eventually grow to include:

• Ideation Facilitation & Strategic Design Thinking Services

• Consulting services – inter-university

• Consulting services – external

• Academic, clinical & applied Research

• Leading edge development of new ideation

and problem solving processes

• Internal & external database

An idea:

Or as our friend Clay refers to it:

“A Wicked Problem Center”

An idea:

Brainstorm

&

Discuss?

An idea:

Next Steps

• Next InnOSU – mid-December or early Jan.?

• Initiate planning – configuration, roles?

• Funding mechanisms?

• Other steps?

Thanks