innards of web2.0
DESCRIPTION
Talk at Codematrix2008TRANSCRIPT
The Innards of Web 2.0
Shyam Somanadh – Principal Architect, Network18 (Web18)
October 18, 2008
Is there really a web 2.0?
Is there really a web 2.0?
• Yes and No
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin?
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
• Does it signify something more?
Is there really a web 2.0?
• Yes and No • Just another milestone in a larger journey
• MarkeMng spin? – Yes, surely.
• Does it signify something more? – Yes, it does.
Web 2.0 ‐ The Cornerstones
Web 2.0 ‐ The Cornerstones
Open plaQorms and tool chains – Ruby On Rails – LAMPP – Eclipse – jQuery
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
• Anyone can distribute – low cost of distribuMon
Web 2.0 ‐ The Cornerstones
DemocraMzaMon of content • Anyone can publish – low entry barrier
• Anyone can distribute – low cost of distribuMon
• Anyone can consume – low cost of consumpMon
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live
Web 2.0 ‐ The Cornerstones
Constant InnovaMon trumps size/might • Wordpress.com, Flickr.com, Livejournal.com
• Facebook Vs Yahoo 360 Vs MS Live
• Meebo.com
Web 2.0 ‐ The Cornerstones
Revenue
Web 2.0 ‐ The Cornerstones
Revenue – What is that?
Web 2.0 ‐ The Cornerstones
Revenue – What is that?
:‐)
Web 2.0 ‐ The Effect
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho
Web 2.0 ‐ The Effect
• Content Discovery
– Digg, Stumbleupon
• Content MoneMzaMon
– Adsense, Federated Media, other niche players • Greenfield business models and concepts
– Blogging for a living, Social media opMmizaMon, mouthshut.com
• Focussed and opMmized feedback mechanisms
– Twiber, Google Blog Search, TechnoraM • PlaQorm Services (Products)
– Disqus, GetstaMsfacMon.com, Zoho
• PlaQorm Services (technology)
– AWS, Google App Engine, GitHub, July Systems
Going forward ‐ Web 3.0..
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing – AutomaMc repurposing to fit different formats
Going forward ‐ Web 3.0.. • 360 degree convergence
– Devices – Context
• Lean fromats and interop
– JSON over XML
– REST over SOAP • Single idenMty, mulMple instances
– Formats will enable informaMon buses
– Publishing nodes will pull from the bus
• Form factor neutrality
– Single click content publishing – AutomaMc repurposing to fit different formats
• AdverMsing 2.0
– Classifieds – Contextual – Cross‐media
– Pervasive
Thank you
QuesMons?