Benetton

The Inner Colorsauthor: Kiseleva Arina, British Higher School of Art and Design (Moscow)

Live Windows Project

...We want to create a turning headsinteractive communication for Benettonan UN collaborative project for Live Windowsdevoted to the science, the nature, the beauty of surrounding objects and their colors.

But everytime when it comes to the science it seems to look black and white.

!Let us pretend that the color is not onlyan optical feature of object but also have it’s own internal nature which is defined by mix of it’sinner arch colors.

?And what if we had an opportunity to see and explore the natural beauty of color?

1.On Live Window we place a live street veiw made by camera and the people as they pass by windows of the Benetton store on high street.

2.A part of the window is marked with frameand when the object which is a bright colorspot crosses the frame the image hold stilland the alarm “Color detected” appears.

COLORDETECTED!

3.Then the content of the frame zooms instantlyand we see the structure of the material of an object – an image made by electronmicroscope with progressive status “Analizing color structure”

This pictures are really beautifull and mystic and also intriguing and rather unexpectable.

Then it zooms more and the picture get alive so we can see the inner colors flow.

4.After analyze is completed and the coloris declared we say that it match the onein the Benetton “periodical color table”and even could shortly case some items of this color from seasonal collections.

5.To support this story we also can placea desks with microscopes at the stores.The customers could learn the samplesof materials clothes are made of.

But not in a common way but throughthe trendy color filters.

6.To connect the activity between all cities where Benetton Live Windows locatedwe could also present a color statisticswith fun and simple infographics.

Finally we got a story that shows with the helpof science the inner beauty and colors of objects.