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Made Thought are a

branding and designconsultancy based inLondon. Established in2000, they have recently celebrated their tenthbirthday. Ben Parker and Paul Austin are thetwo men behind MadeThought.

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1MADE THOUGHT

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A b l e t o n

S t r a

t e g y

D e s i g n

C o m m u n

i c a

t i o n

B r a n

d i n g

D e s

i g n

M i a m

i E v e n

t I d e n

i t y

David BeckhamRetail Brand Identity

Adidas Brand Identity

Adidas WomensLookbook

Established & SonsBrand Identity

T e n s

Y e a r s

T o d a y

E x

h i b i t i o n

GFSmith Colorplan Re-brand

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01

M A D E T H O U G H T

MadeThought: Ten Years Yesterday

An Exhibition of Curiosity CabinetsPresenting our Thoughts

02Ten Years Yesterday

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03

M A D E T H O U G H T

We do not believein mimicking trends,

we prefer to createthem.

04Ten Years Yesterday

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05 Ten Years Yesterday 06

M A D E T H O U G H T

Any visual identity must achieve harmony betweenprofessional authority andcreative opportunity. A brand must demonstrateits expertise whilst cham-pioning creativity.

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07

M A D E T H O U G H T

We work with a broad spectrum ofdiscerning clients, from small, nicheboutique brands, to the largest globalorganisations.

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T enY e ar s Y e s t er d

a y

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09 GFSmith Paper ExhibitionMADE THOUGHT 10

MadeThought:GFSmith Beauty inthe making paperexhibitionThe Beauty in theMaking exhibition takes

visitors through thehistory of paper and theprocess of its makingthrough a series of public talks, workshopsand exhibitions. Theexhibition aimed to tapinto designers increasedinterest in traditionaltechniques and highlight the authentic heritage of this brand.

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11 GFSmith Paper Exhibition MADE THOUGHT 12

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13 14

Our track record in

elevating iconic and well established brandidentities throughattention to detail, carefulbrand management andguardianship.

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15 16GFSmith Paper Exhibition MADE THOUGHT

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18GFSmith Colorplan

The cover of the Colorplan swatchbook represents the three signatureaspects of the range: colour, weight and embossing. The circles are in-layed into the cover using the tech-nique of paper marquetry. Insidedocuments the journey through therange, told in a way that allows theuser to enjoy each individual colour.

The experience is designed to bemore akin to a book, rather than atraditional gridded selector. Emboss-ing textures are shown in both black and white allowing the user to clearly understand how the paper will holda texture.

MadeThought:GFSmith Colorplan

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19 20GFSmith Colorplan

MA D E T H

O U G H T

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21 22

D e s i gn

Mi ami

MadeThought:Design Miami

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23 24Design Miami

M A D E T H O U G H T

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25

M A D E T H

O U G H T

26Selected Works

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25

M A D E T H O U G H T

26Selected Works

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27 Selected Works 28

M A D E T H O U G H T