inner west biz - social media marketing - laila hage-ali (burwood)
TRANSCRIPT
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Social media for business
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Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing
As mentioned, my name is Laila Hage-Ali and I am the Senior Manager, Marketing Consulting at Australian Business Consulting & Solutions. 2
ABCS forms part of Australian Business Solutions Group3
Which is the commercial services arm of the NSW Business Chamber4
SESSION OVERVIEW
What is social mediaWhat social media can do for businessChoosing the right channelsCreating a social media strategyManaging Social media
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WHAT IS SOCIAL MEDIA?
Social media is the collective of online communications channels dedicated toCommunity-based input, Interaction, Content-sharing and Collaboration
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SOCIAL MEDIA VIDEO
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What can social media do for your business?
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BRAND RECOGNITION & ENGAGEMENTDont Just Promote - Engage
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LEARN ABOUT YOUR CUSTOMERS
Receive Quantitative and Qualitative data
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TARGET AUDIENCES EFFECTIVELYDetermine your audienceChoose the right networksLaser focus your efforts
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EXPAND YOUR REACHSocial Share buttons allow you to reach wider audiencesBreak down geographical barriers
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INCREASED TRAFFIC AND SEOSocial proof can boost your SEO
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NEW LEADS AND RETAINED CUSTOMERSBe TransparentProvide Great Customer ServiceGreat experiences = Referrals
Customer Acquisition and Retention
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CREATE A STRATEGYQuestions to ask
What are my goals?Who will manage the social media accounts?How often will I participate?What types of content will I post?Which networks should I be on?How will I convert followers into customers?How will it be measured?
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WHAT ARE YOUR GOALS?
Do you aim to..
Generate new business?Increase repeat business?Provide customer service?Improve brand recognition/perception?
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WHO WILL MANAGE SOCIAL
What resources do you have?Tools to helpCan you outsource?Choose and set your service level to your customers
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HOW OFTEN WILL YOU PARTICIPATE?
How much content will your resources allow you to create?
February 2016
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Ask
How can I help?
WHAT WILL I SHARE
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WHAT WILL I SHARE?GuidesAudioInfographicsInterviewsBlog PostsPodcastsPhotosCase StudiesVideoseBooksReviewsVideo Training
WHICH NETWORKS WILL I USE?
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FACEBOOKFor all consumersVideo, pictures, linksCreate a company pageSee which content is most likedLearn about your audienceParticipate in GroupsAdvertise
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LINKEDINFor ProfessionalsLinks to resources and company newsPublishProfiles and PagesExpand your networkParticipate in groupsAdvertise
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TWITTERNiche groupsShare links, photos and short messagesCheck your competitionFollow trendsSee what your audience is talking about
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PINTERESTFor people that like pretty thingsPin photos of your products Pin results your services produceInteract with the community
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INSTAGRAMFor people who like visual communicationPost photosEngage with othersRecruit influencers
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GOOGLE+Great for Search OptimisationFor niche groupsEasier to segment your audience with circlesAppear in local searchesDisplay reviews
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GOOGLE+
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LIVE STREAMING
Connect with your fansReal-time engagementYour followers can see the person, as opposed to the brandGives your messaging incredible transparencyBehind the scenes look at the companyFocus groupsQ&AProduct demonstration
SNAPCHAT
Snapchat is a visual social network mobile app that enables you to send and share snaps of videos and image with your friends on their smartphone. The snaps of images and videos can be sent in public or privately.
SNAPCHATQ&A SessionsBehind the Scenes VideosPollsScavenger Hunts & ContestsEmployee, Customer, or Influencer TakeoversHow-To VideosPreview of a New Product or ProjectFollower-Created Snaps Included in Stories
YOUTUBEFor demonstrating and entertainmentIncrease buyer confidenceDemonstrate productsbeing used
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YOUTUBE
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CONVERT LEADS INTO SALESSell directly from your chosen channelDirect traffic to your websiteDirect to a landing page
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REVIEW AND REPEAT
Google AnalyticsHootsuite/BufferSocial Media Platforms
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Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing
As mentioned, my name is Laila Hage-Ali and I am the Senior Manager, Marketing Consulting at Australian Business Consulting & Solutions. 40