innocentive @ crowd15
TRANSCRIPT
© 2012 InnoCentive, Inc. All Rights Reserved.
Conventional
Innovation
Challenge Driven
Innovation
Objectives Steer
Internal Innovation
Teams
Frame and Structure:
• Stage Gate Innovation
• Monolithic Structures
• Employ or Contract for
Resources
Economics:
• Fixed Costs
• Pay for Success & Failure
Weaknesses:
• Lack of diversity
• Difficult to Adapt
Problems Engage a
Global Ecosystem of
Innovators
Frame and Structure:
• Distribute or Broadcast
needs
• Challenges
Economics:
• Variable Costs
• Pay for Performance
Opportunities:
• On-demand Talent
• Compression
• Agility and Speed
The Future of Work:Conventional Labour to Crowd Labour
© 2013 InnoCentive, Inc. All Rights Reserved.
The Challenge?
4
An Open innovation tool
Ask for an impactful solution, an idea or an insight
to a problem/opportunity
Incentivize contributions from the crowd by offering
awards - $1,000 to $1,000,000
© 2013 InnoCentive, Inc. All Rights Reserved.
InnoCentive enables the Solving of Problems
Solvers are Ready & Waiting
• Right Now
Open to Anyone: Please Join!!
• A big crowd of individual, diverse
and creative Solvers (hundreds of
thousands)
• Challenge Driven Innovation – a
controlled, private and secure
process – because Seeking
Companies are often interested in
the Intellectual Property Rights(IPR)
• Snowball Effect
Life Sciences
Chemistry
Physical Sciences
Engineering & Design
Math & StatisticsBusiness &
Entrepreneurship
Requests for Partners and Suppliers
Food & Agri-sciences
Computer Science & Information Tech.
Domains &
Experience
5
Innocentive.comWebsite for crowdsourcing needs & problems to Solvers -
they compete to provide novel ideas and solutions
© 2013 InnoCentive, Inc. All Rights Reserved.
Diversity – 350,000 registered Solversgrowing at 2,000 to 3,000 per month
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Experience of Active Solvers
Region
Percent of
Solvers
North America 37%
APAC 33%
EMEA 27%
South America 3%
PROMOTION: another 15 Million globally spread unique
visitors per month
Solvers
Located across
200 Countries
© 2013 InnoCentive, Inc. All Rights Reserved.
Engaging the Long Tail to Generate Novel Ideas and Solve Problems
Diversity is King
Fit
to
Pro
ble
m
The Long Tail
of Possible Solutions
People You Employ
Universe of Potential Problem Solvers
Diverse Global Resources You Don’t Know and Would
Have a Hard Time Reaching On Your Own
• Retired In-Field Experts
• Experts in Parallel Fields
• Gifted Amateurs
• Garage Tinkerers
• etc.
7
People You Don’t Employ But With Whom You Share Common DNA (e.g.,
Partners, Suppliers, Your Community or Members)
© 2013 InnoCentive, Inc. All Rights Reserved.
Keeping Food Fresh in SpaceAward: $15,000
Coordination of Sensor SwarmsAward: $20,000
Data-Driven Forecasting ofSolar EventsAward: $30,000
Augmenting the Exercise Experience with A/V InputsAward: $20,000
‘I would like to be an Astronaut’
Medical Consumables TrackingAward: $15,000
Simple Microgravity Laundry SystemAward: $25,000
Mechanism for a Compact Aerobic and Resistive Exercise DeviceAward: $20,000
…Fast & Cost
Effective
• 100% Success Rate
© 2013 InnoCentive, Inc. All Rights Reserved.
Good Causes
90 Solutions for the 2013 Challenge
Winner: Baby breathing device, reducing cost from $6,000 to $400 – will save 180,000 lives. Such a good solution
it was awarded $400,000 rather than intended the $250,000 maximum!
Plus Muso – a community system for early identification of symptoms
And Microclinic – a mobile health management system
© 2013 InnoCentive, Inc. All Rights Reserved. 14
Next Generation Queue Design and Model AWARD: $15,000 | STATUS: Under Evaluation | ACTIVE SOLVERS: 5533 | POSTED: July 15,2014
TSA Pre✓™ provides a quicker transit through the airport security screening as TSA Pre✓™
passengers do not require the removal of shoes, 3-1-1 compliant liquids, jacket, belt and may
keep their laptop in bag for screening.
TSA is looking for the Next Generation Checkpoint Queue Design Model to apply a scientific and
simulation modeling approach to meet queue design and configuration needs of the dynamic
security screening environment with TSA Pre✓™.
This is an Ideation Challenge
Going Viralbut..