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Innopay – March 2013

Summary ‘Mobile payments 2013’ Changing checkout

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Management summary

1. Mobile payment is changing checkout and vice versa

2. Mature markets are lagging in commercial adoption

3. Emerging markets are moving beyond empowering the underbanked

4. Europe: on the edge of convergence

5. NA: epic battle for consumer ownership

6. APAC: taking the lead in growth

7. Africa: pace is slowing down

8. LATAM: still in development stage

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1. Mobile payment is changing checkout

• Payments are context-dependent

• Mobile payment is more than just a financial transaction

• Smarter technology is not always better

• Stakeholders determine speed of change

REM

OTE

PR

OX

IMIT

Y

B2CP2P

3 4

1 2

Mobile online payment (m-commerce, bills, …)

Mobile money transfer (remittances, …)

a. Contactless payment (in store, ...)b. Mobile card payment (on site, …)

a b

Contactless transfer (peer to peer, …)

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2. Mature markets: lagging commercial adoption

• Focus on Proximity, B2C payments in mature markets

• Different views on commercial development of mobile payments

• Markets are still unsure which technology will prevail

• More than two-third of all transactions is still cash in Europe

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3. Emerging markets: beyond the underbanked

• Underbanked have been reached

• Emerging markets push growth of global volumes

• BRIC countries offer great growth pace, but blurring opportunities

• Rest of emerging countries is catching up quickly

• Some emerging markets are leading the mobile banking revolution

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4. Europe: on the edge of conversion

• Increasing number of coalitions of the willing arise

• United in Diversity

• Multi-stakeholder collaboration on implementing NFC for instance in France

• iZettle seems to be conquering Europe

• M-SEPA: piggybacking on standardization

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5. NA: Epic battle for consumer ownership

• Battle for consumer ownership is fierce and undecided for now

• Smartphones are taking over the US market quickly

• Most market forecasts seem to be hoping for an ‘American dream’

• Popularity of mobile PoS is growing fast

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6. APAC: taking lead in m-payments growth

• Differentiation based on market segmentation

• Strong urban – rural divide

• Three main regional APAC models with different profiles

• Countries vary significantly between sophisticated and simple services

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7. Africa: pace is slowing down

• Africa poised to become world’s second largest mobile market

• Still large untapped potential

• Key players take decisive steps

• Success story of M-PESA continues

• West Africa is on its way to becoming Africa’s hottest market

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8. LATAM: still in development stage

• Latin American region is showing typical emerging markets outlook

• Economic and social context strongly shape local mobile financial services

• Brazil is leading the way

• Various speeds of development of the various market

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• Truly independent from IT vendors & financial institutions

• Founded in 2000, Amsterdam based

• If you want to know more about this report or Innopay: − Shikko Nijland - Managing Partner

− shikko@innopay.com

Online payment

E-invoicing

E-identity

Cards

Mobile payment

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