Portfol io Christine Collins Andrew Zuker

Creative Brief: Client: Innova Prepared by: Name: Andrew Zuker Email: azuker871@flagler.edu Name: Chrstine Collins Email: ccollins717@flagler.edu Overview: This Campaign is to raise awareness of Innova's brand and the sport of disc golf Objective: To raise awareness of the Innova brand as the premier supplier for disc golf supplies Primary Audiences: Adults and children ages 8 to 50 Positioning: Innova Champion Discs Inc. holds the leading market share in disc golf discs and a significantly smaller market share in recreational and ultimate discs. It main competitors are Discraft and Wham-o. Discraft is the only company of the three that has disc certified by the Ultimate Players Association as USA Ultimate Championship Series Approved and controls a large proportion of the ultimate disc market as well as a smaller portion of the disc golf market. Wham-O made the flying disc mainstream with the release of the "Frisbee" in the 1950s and has been a leader of the recreational disk market since. Wham-O offers a beginner kit for disc golf, but does not offer products for more advanced playoffs. Overall, Innova products are perceived as the most golfer friendly. The four number rating system Innova uses makes flight patterns easier to decipher than the one number rating system used by Discraft. With the launching of the Innova Junior Team Innova has become the first disc golf manufacturer to provide official sponsorship for juniors in the Amateur World Championships. Messages: Everyone can play disc golf. It is a fun Sport that anyone can play regardless of age and athleticism. The feeling they should get is a fun and cool sport that the whole family can play together. Tone: Everyone can play will be feature a fun excited tone. The feeling they should get is that disc golf is fun and cool sport that the whole family can play together. Other Considerations: Web address: http://www.innovadiscs.com

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Copywriter: Andrew Zuker Size/Placement: Two-page print magazine ad Creative Theme: Everyone can play disc golf with Innova equipment regardless of age. Headline: Stop Playing With Your Balls… Body Copy: The great sport of Disc Golf is growing across the world, and we want you to know where to get the best equipment for your Disc Golf experience. Everyone Play with Innova Disc Golf to have a great time playing a great sport with great people. Logo:

Tagline: Play Innova Disc Golf Mandatories: Find a local dealer at: www.innovadiscs.com Imagery: A group of friends will be playing on a scenic course having a good time. A trashcan filled will balls and ball sport equipment will be next to the tee. The two page ad will allow the advertisement of the good time that will be had as well as the discs, bags and targets that Innova sells.

Copywriter: Christine Collins Size and/or Placement of the Ad: Full page add no bleed 7.25" x 9.9375" that is placed in a sports magazine. Creative Theme: Everyone can play disc golf with Innova equipment regardless of their age. Headline: What sport is fun at any age? Body Copy: Innova Disc golf that has discs that can float. Logo:

Tagline: #EveryonePlay #DiscGolf

Mandatories:

Find a local dealer at: www.innovadiscs.com Imagery:

The headline and body are at the top of the ad. A family is on the bottom left of the ad. The family includes an elderly active woman (grandma), a man that is in his 40s (dad), a girl that is eight (daughter), and a boy that is sixteen years old (son). All are in a grass field. They are all smiling and facing sideways so that they are facing the disc golf hole. The grandma and dad already throw their discs and behind the daughter and the son. The son looks like he just threw something. An Innova disc flying is above the ground between the son and the hole. The daughter looks like she is about to throw her Innova disc. In the hole there are two Innova discs. (The grandma's and dad's discs).The hole is on the bottom right of the ad. Trees are in the background.

Example:

Writer: Andrew Zuker Length of Spot/Title: 30-seconds/“Innova Zach Deputy Disc Jam” Creative Theme: Everyone can play disc golf with Innova equipment regardless of age. Title: “Innova Disc Jam” The spot features Paul McBeth and Holly Finley sharing information of the upcoming Disc Jam Tournament and new plastics. McBeth - “I am back to back disc golf world champion Paul McBeth and I am with fellow Innova Ambassador, international fashion model Holly Finley.” Finley – “We would love to share a great time playing a great game with you at the Innova Disc Jam, the disc jam is a three day music festival with both an amateur and a pro tournament held at Suwannee Park!” McBeth – “The event we be a festival and tournament celebrating the release of our new g-star and wahoo plastics! The G-star plastic is made for a better grip when its wet out and the wahoo floats on water traps making disc retrieval easy peasy ” Finley – “All ages are welcome, you can bring your family, friends, and your pet but make sure you come ready to have a great time!” McBeth - “Everyone can play with Innova Disc Golf!”

Writer:

Christine Collins

Radio:

30 seconds

Creative Theme: Everyone can play disc golf Innova equipment regardless of age.

This spot take place outside where a bunch of kids are talking.

SFX: Zooms from Frisbees (2 sec)

Young kid: What are you doing for spring break?

Slightly older kid: I am going to Evergreen state park with my

family to play Innova disc golf.

Young kid: My family planned a boring break in front of

the TV. I wish I could play Innova disc golf!

SFX: Zooms from Frisbees (2 sec)

TV STORYBOARD Writer(s): Christine Collins

Andrew Zuker Title: Disc Life

Product: Inova’s disc golf equipment Campaign: Innova disc golf

Length:

Dissolve to another Innova disc and zoom in and follow it into the hole SFX- Music keeps playing.

Zoom out. SFX- Music keeps playing.

SFX- Music fads out. VO Anncr: Innova disc golf a game the whole family can play.

Open to Innova disk. Follow Innova disk. SFX- Kind of fast pass instrumental music.

Dissolve to another to a different colored Innova disc flying through the air. SFX- Music Keeps playing

Dissolve to another to a different colored Innova disc flying through the air. SFX- Music Keeps playing

Client: Innova Product: Innova’s disc golf equipment Creative Theme: Everyone can play disc golf with Innova equipment regardless of their age. Title: Disc Life Length: 30 sec Writer(s): Christine Collins Andrew Zuker

1. OPEN TO AN INNOVA DISC FLYING IN THE MIDDLE OF THE SCREEN. TRACK SHOT INNOVA DISC AS IT FLIES TREES ON THE RIGHT AND LEFT SIDE OF SCREEN.

2. SMOOTHLY TRANSLTION BY FADING BETWEEN TRACK SHOT FOUR DIFFERENT INNOVA DISKS.

3. TRACK SHOT INNOVA DISK INTO DISK GOLF HOLE. BY ZOOMING IN.

4. ZOOM OUT TO LONG SHOT, TO SEE A FAMILY ON THE LEFT SIDE OF THE SCREEN. FAMILY INCLUDES A TEENAGER; A KID OF AGE SIX, YEAR OLD IS SMILING. THE WOMAN AND MAN ARE CHERING AND SMILING.

5. MEDIUM SHOT OF THE BASKET AS THREE OTHER DISKS FLY INTO THE INNOVA DISK BASKET.

6. CUT TO LOGO

SFX – kind of fast pace instrumental music plays in the background for the next five scenes. SFX- Music fades out. VO Anncr: Innova disc golf a game the whole family can play. Buy them at www.innovadiscs.com

Project:

Social Media

Copywriter:

Christine Collins and Andrew Zuker

Hashtag:

#Everyoneplay #innovaplay

Overview/Objective:

To get the word out our new Basic Package that can be for schools. With this campaign we try to reach younger demographic.

Description of the Campaign:

On Facebook, Instagram, and Twitter in the summer we will have users submit pictures of playing disc golf. Every submission will receive a free desktop background. Then in the fall users will vote for the winning picture. The top three will get prizes. The tree winning pictures will be in the 2015 Catalog and the website.

Prizes: 1st: Doubles tournament with two-time champion Paul Mcbeth and the three will get an Educational Disc Golf Experience Basic Package sent to a school of their choice.

Example:

Facebook post:

Submit your disc golfing picture fore a chance to play doubles with Paul McBeth as well as other great prizes! All entries will receive free Innova desktop background. After the summer you will be allowed to vote for your favorite! The three photos receiving the most votes will have an EDGE basic package donated to a school of their choice!Enter at www.Innova .com/everyonecanplay. #Everyone #Innovaplay

Twitter : Have you entered our #EveryonePlay disc golf photo competition yet? Entries will be accepted until August 1 Then you can vote for the winners! Enter at www.Innova .com/everyonecanplay. #DiscGolf #EveryonePlay Instagram: Innova Disc Golf

Show us your best putting pictures and share. Enter at www.Innova .com/everyonecanplay all entries will receive free Innova desktop background. #DiscGolf #EveryonePlay

Creative Theme: Everyone can play disc golf with Innova equipment regardless of age. Copywriter: Andrew Zuker Public Relations Special Event: A special event called the Everyone Play Innova Disc Festival will be held at one state or county park in every state in April of 2015 on a day where the weather is suitable state by state. The event will contain a disc golf tournament, 3 putt-putt disc golf tournaments, and ultimate Frisbee games. The top disc golf tournament scorer in each state will become an Innova Ambassador and will receive a custom stamped Innova Ambassador Disc. The Innova ambassador title is a status symbol and the main reason for people to want to be in the tournament would be for the custom stamped disc, to gain the experience of playing in their first tournament, or for a fun experience playing disc golf. The winner of each putt-putt disc golf tournament will receive a disc with the event stamp on it. Attendees will receive an Innova sticker. By choosing one park per state, we can ensure that the people running the park that is selected would want to work with Innova to promote the event to gain exposure for their park, their course and the Innova Brand. By making use of the previously stated resources and the established Pro Disc Golf Association and Ultimate Players Associations in each state and county we believe the event will have a large amount of exposure and positive results. Results of the exposure of the event will be measured by the amount of attendees at each event. Marketing:

As stated previously we will work with the established marketing departments of the PDGA, UPA, and the state or county parks department. We will use the PDGA as an outlet to existing disc golfers by informing their membership of the event 3 months prior of the event occurring. The UPA would be an efficient outlet to target a segment of our primary audience whom are people familiar with flying disc sports but not disc golf in particular by informing their membership of the event. The State and County park departments will be an efficient element to reach the rest of our target audience as they have experience in gaining exposure for events that are held at their parks regularly. For traditional media, we will make use of their outdoor advertising such as banners along fencing and billboards, and we will distribute flyers to the entrance booths of all state and county parks advertising the event and the specific date for the state in question. For new media, we will work with the department to create a press release for the event to be displayed on their website and to be shared on social media. A social media page for each state will be created to encourage attendance through the peer-pressure of wanting to attend events that other friends are attending. Overview/Objective: This event ties into the EveryonePlay theme because by having both a disc golf and putt-putt disc golf tournament an environment is fostered where non-players, beginners, and experts can all share the experience of the event. The event will be aimed to create a positive image with all of our publics for the Innova Disc Golf brand as the premium brand for competitive and friendly disc sports. By hosting this event, we want our audience to know that we want to be involved in their disc golf experience. We would like the audience to think we are the premier company for disc golf gear and feel that disc golf is a relaxing,

enjoyable, and family friendly sport. The action that we would like to foster as a result of this event is that the audience will be more inclined to buy Innova gear.

Project/Client: Direct Marketing/Innova Creative Theme: Everyone can play disc golf with Innova equipment regardless of age. Copywriter: Christine Collins Types of Direct Marketing Promotion: A special event called the Everyone Play Innova Disc Festival will be held at one state or County Park in every state in April of 2015 on a day where the weather is suitable state by state. For the put-put part of the Everyone Play Innova Disc Festival, Innova will partner up with Pokémon. Different parts of the courses will have a different Pokémon per hole. The goal as always is to “catch ‘em all.” After you finish the course and catch all the Pokémon, players will get a free special edition Innova Pokémon mini disc. At each state park there will be a different mini disc. That way the kids can collect them all. Overview/Objective(s): This event will reach our younger target audience but will also get more families involved. The Pokémon putt-putt will get kids excited about the event and will introduce new players to the game, in a place that will welcome beginners and experts alike. Examples: