Rev PA1 Mats Pettersson2006-09-26 1

Innovate and Energize the experiences of communication

in unique waysonly Sony Ericsson can do

Reality & Future of Wireless Terminals

Mats PetterssonSony Ericsson Mobile Communications

Vice President - Platform Planning

Agenda

The Mobile Phone Market

Market Growth

0

200

400

600

800

1000

1200

2005 2006 2007 2008 2009

590

750

890

10101100

Source: Market Development Analysis (MDA) SEMC

Worldwide GSM/UMTS Mobile Phone Shipment Trend [M units]

Continuous Growth!

6

Market Growth

0

200

400

600

800

1000

1200

2005 2006 2007 2008 2009

590

750

890

10101100

31%

26%19%

14% 9%

• Market is growing…• but growth rate is expected to decline⇒ Increased competition⇒ Consolidation expected to increase⇒ Smaller vendors will struggle

Source: Market Development Analysis (MDA) SEMC

Market Growth Rates (GSM/UMTS)

8

Volume Growth(GSM/UMTS Market)

20092005

1. Entry markets grows quickly2. Still more advanced phones are 2/3 of value

590

1100

49%

42%

51%

58%

Million Units

1

2

Value Share(GSM/UMTS Market)

ESTIMATE

20092005

Billion Euro

60

100

73%

67%

27% 33%

Market Growth Source: MDA

ESTIMATE

13Phone production cost spans from ~30 to ~400 USD (2006)

Energized Communication

Imaging Music BusinessGame

P990 – Today's technology

P990 feature set

• UMTS 2100

• GSM 900/1800/1900

• 2 MP Camera

• 128 MB Flash/64 MB RAM (60 MB for user)

• QVGA Video recording @ 15 fps

• Music player (AAC, eAAC+, MP3..)

• Video telephony

• ARM9 @ 208 MHz + ARM 9 @104 MHz

• WLAN 802.11b

• Bluetooth

• Support for Memory Stick Duo

• 114 x 57 x 24 mm

Technology trends

0

20

40

60

2005 2006 2007 2008 2009 2010

0

10

20

2005 2006 2007 2008 2009 2010

0

5

10

15

20

2005 2006 2007 2008 2009 2010

MIPS, Memory and Multimedia

HDD (1”)

Memory CapacityGB2010Camera: 5,000 photos Music: 500 CDsCamcorder: 2 hoursVideo Player: 12 hours Movie storage: 2 HD movies

Use Case 2005-2010Camera: 1,000 photos Music: 100 CDsCamcorder: 2 hoursVideo Player 3 hours

Memory SizeMB

Processing Capacity

2006 2007 2008 2009 2010

VideoVGA, 30fps

Pentium III 600 MHz (2001)

Pentium II 300 MHz (1997)

Nintendo DS

VideoHD 720p, 30 fps

150 MPixels/s5 MPolygons/s

100 kPixels/s1 MPolygons/s

ApplicationProcessor

Pentium III 1GHz

1

5

Relativecapacity

90

1 Picture1 Song1 min video optimized for phone screen1 min max playable video quality (TVout)

Camera resolution3 MP 5 MP7 MP

MP3 eAAC+ Audio Codecs

Video Codecs

Display resolutionVGA

QVGA

HD 720p

2 MP

Multimedia Enablers

SDTV

909030 40

HDD

Flash

Relativecapacity

cdm

a200

0W

CD

MA

DL 2.4 MbpsUL 144 kbps

1xEV-DORev 0

DL 3.1 MbpsUL 1.8 MbpsLow latency (VoIP)

1xEV-DORev A

DL 384 kbpsUL 64 kbps

WCDMADL 14 MbpsUL 384 kbps

HSDPA

High data ratesLow latency”IP optimised” WiBRO

WiMAX802.16e (mobility)

WiMAXnon mobile

BW

A iBurstIPWireless

Flarion

3G Evolution

UL 1.8-5 Mbps

EUL4G

Super 3G

2002 2003 2004 2005 2006 2007 2008 2009 2010 2010+

Mid Term Evolution Long Term Evolution

GSM/WCDMA Data Evolution

Download 1 minute of MP3 (1 MByte): Download 1 minute of MP3 (1 MByte):

WCDMA

20 sec

GPRS

5 min

WCDMA Evolved - HSDPA

4 sec

Industry trend

2002

2G (≤ 28.8 kb/s)

Year2000 2004 2006

First Step into 3G (64 - 144 Kb/s)3G (144 - 384 Kb/s)

3G Evolved (384 Kb/s - 15Mb/s)

2008

Beyond 3G (- 100Mb/s)

SMSMMS Game

Download

Music Download

Mobile DTV Video

Mail

New CommunicationStyle

• Steady infrastructure evolution

• Multimedia capability war

• All IP network

• Consumers want devices to work together and share multimedia content

• Mobile phones must play both server and client roles to share multimedia on home networks

• DLNA guidelines strive for interoperability..

The home – the next battle field

Web as a common platform for all communication

PC

Database&

Content

Mobile

WEB/IP Platform

HomeCE

Engine

Seamless connectivity and interoperability

Any challenges?

WCDMA Bands

Table 5.0: UTRA FDD frequency bands (from 25.101 version 7.1.0)

Operating Band

UL FrequenciesUE transmit, Node B

receive

DL frequenciesUE receive, Node B

transmitI 1920 – 1980 MHz 2110 –2170 MHzII 1850 –1910 MHz 1930 –1990 MHzIII 1710-1785 MHz 1805-1880 MHzIV 1710-1755 MHz 2110-2180* MHzV 824 – 849 MHz 869-894 MHzVI 830-840 MHz 875-885 MHzVII 2500-2570 MHz 2620-2690 MHzVIII 890-915 MHz 935-960 MHzIX 1750-1785 MHz 1845-1880 MHz

The Mobile Broadcast Showstopper Puzzle

Codec

Conditional access

Streaming protocol

Bearer technology

Frequency band

470-750 MHz

NagraDRM

DVB-H

RTP

H.264 level 1.2

OMA Smartcard

DRM

NagraDRM WMDRM Irdeto

WMV9

Windows Media

Multi-2

ISDB-T

174-230 MHz

T-DMB

Hutch Italy

MPEG-4 SL

Vfe, O2, T-Mobile

Germany

H.264 level 1.2

RTP

DVB-H

470-750 MHz

TIMItaly

H.264 level 1.2

Operator

RTP

DVB-H

470-750 MHz

ModeoUS

1670-1675 MHz

DVB-H

CMCC Guangdong

China

H.264 level 1.2

470-750 MHz

MPEG-4SL

H.264 level 1.2

Softbank Japan

Showstoppers

Planned 2008

Supported 2007

ESG CBMS OMA BCAST CBMS CBMS T-DMB

SpecificISDB-T Specific

18 Crypt

DVB-H

470-750 MHz

RTP

H.264 level 1.2

CITICChina

OMA BCAST

All in a mobile phone challenge

• Time to market • Cost• Size• Quality• Current Consumption• Volume & logistics• Operator requirements

Possible solutions

• Scaleable chip-sets

• Multi-purpose accelerators

• Multi-function modules

• Generic serial interfaces

• Intelligent Power Management

• Modular/intelligent radio (=> SW radio?)

• Modular/intelligent antenna

• Multi-TV chip-sets

• Advanced high volume packaging

Time to market CostSize

QualityCurrent Consumption

Volume & logisticsOperator requirements

P990@2010 feature set

• UMTS 2100

• GSM 900/1800/1900

• 2 MP Camera

• 128 MB Flash/64 MB RAM (60 MB for user)

• Video recording QVGA@15 fps

• Music player (AAC, eAAC+, MP3..)

• Video telephony

• ARM9 processor @ 208 MHz

• WLAN 802.11b

• Bluetooth

• Support for Memory Stick Duo

• 114 x 57 x 24 mm

•

+ Band II - IX

+850 MHz8MP Camera + Optical zoom

WVGA@30fps

ARM 11 @400 MHz+ ARM 9

802.11 a/b/g/n

Multiple cards+ 8 GB built-in100 x 40 x 12

Smallest possible

+“any” codec

TV, GPS, Compass, NFC, RF-ID, Accelerometer etc

+ UWB

thank you.