Version of November 2020

Commercial Conditions RMB 2021

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Executive Summary

RMB creator of cross-media solutions

Basic commerical offer

General commitments

General bonuses

Sector-related bonuses

Surcharges

Conditions and Pricing policy

Conditions of access

Sponsoring commercial offer

Basic commercial offer

Commitments - General info

▪ Bonuses are granted based on a commitment, as a net invoiced amount of min.5,000 per media.

▪ The conditions apply to national commercial advertising (not applicable tosponsoring, regional and local campaigns) and to non-commercial advertising atRMB.

▪ They apply to "à la carte" purchase (= screen by screen) and in some cases to the"spot package" purchase (MegaHertz, GigaHertz, NRJ HIT TV pack, ABXplorepack, LN24 pack).

▪ The net investment mentioned in the various trade policy tables and in thecommitment corresponds to the net investment invoiced in the context oftraditional national advertising and sponsorship.

▪ In TV and radio, the SOI mentioned in the contract of commitment is a grossglobal SOI and takes into account traditional investment & sponsorship.

▪ In TV and radio, bonuses are expressed in space credit and vary according to thetype of agreement signed. They will be converted into discount on the orderform. On digital media, they are formulated through a discount.

▪ The digital part of the composite TV/radio products, the OLA, the OLV, the data,in IO as in programmatics participate in the DIGITAL audio or video commitmentvolume. The terms of the commitment are just not applicable on theprogrammatics, data and packs sold to the net CPM.

▪ Investments in Adressable TV are not part of the video commitment.

CALCULATIONS OF THE CONDITIONS

Premiums are calculated "in aggregate", except for those related to pricing conditions.

Signatures

▪ From the date of issue of the offer, the advertiser/agency has by default two months (unless otherwise specified by RMB) tosign, indicating its starting commitment level.

▪ If the signature is sent to us within the mentioned deadline, the advertiser will benefit from the retroactivity of the conditions of the initialcommitment level on campaigns that have already been broadcast.

▪ Without a signature received within this period, RMB will remove the provisional conditions on future campaigns. Retroactivity at the beginning ofthe year will not be due. The proposal will then no longer be valid.

SIGNING OF CAMPAIGNS

SIGNATURE OF COMMITMENTS

RMB will no longer propose the retroactivity in case of new commitment during the year

▪ 15 working days after the order form has been issued.

▪ For all campaigns starting within 20 days, we must receive the signature the day after the advertising order has been issued.

▪ At the end of the month, any spot not signed but broadcast (after a first signature) will be automatically payable to RMB.

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Modification & cancellationIn the event that the investment levels/SOI agreed upon within the framework of a commitment are not reached at the end of thecontract, the bonuses and other benefits granted will be automatically re-invoiced according to the table below (and this for all media)

Final investment vs commitment Penalty calculation

<10% 5% of the SC already consumed and 5% of the cancelled amount will be invoiced

10 – 20% 10% of the SC already consumed and 5% of the cancelled amount will be invoiced

21 – 30% 20% of the SC already consumed and 10% of the cancelled amount will be charged

31 – 50% 30% of the SC already consumed and 15% of the cancelled amount will be invoiced

> 50% 40% of the SC already consumed and 20% of the cancelled amount will be invoiced

LEVEL OF INVESTMENT

% between final SOI and committed SOI % of offered Conditions re-invoiced

<10 pp 15%

10 – 15 pp 25%

16 – 20pp 30%

21 – 25 pp 35%

26 – 30 pp 40%

31 pp et + 50%

SOI LEVEL

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Cross commitment and budget move

RMB authorizes a shift of budget from one media to another media without consequence on the conditions, provided that the amount does not exceed 15% of the amount committed.

If this amount exceeds this, RMB reserves the right to review the conditions of the media concerned.

The deformed media will not be penalized but the media that will be increased will not be incentivized.

This is applicable to all advertisers with a Cross engagement at RMB

General Bonuses

Early Signature bonus

Eboost bonus

Volume premium (TV - Digital )

Welcome bonus

New product premium

Loyalty bonus (TV)

Growth bonus (TV - Digital)

Early Signature bonus

+5% free spaceOn top of the terms of engagement for any 2021 engagement signature received before December 18, 2020

- 5%

Applicable for all digital commitments received before December 18 and for a minimum amount of € 65,000

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Eboost bonus

+2% free space

In TV or radio as long as the Digital Video/Audio investment represents 10% of the TV/Radio investment

Premium related to the net overall investment announced by the advertiser in 2021

Volume Bonus

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Volume Space credit

2.500 € 10%

5.000 € 15%

10.000 € 20%

15.000 € 30%

Volume Space credit

25 000 € 2%

75 000 € 2.5%

125 000 € 3%

175 000 € 3.5%

225 000 € 4%

275 000 € 5%

325 000 € 6%

425 000 € 7%

525 000 € 8%

625 000 € 9%

725 000 € 10%

825 000 € 11%

925 000 € 12%

1.000.000 € 13%

VolumeSpace credit

10.000 € 2%

20.000 € 3%

30.000 € 5%

40.000 € 7%

50.000€ 9%

70.000€ 12%

90.000€ et + 15%

Volume Dégressif

25.000 € -5%

35.000 € -10%

70.000 € -15%

90.000 € et + -20%

Welcome Bonus

*After deduction of peer or non-commercial discounts if applicable

For any new advertiser or absent for at least 24 months from our channels. Applicable to the first campaign of the year.Applied through a discount on the order form

▪ A corporate name change in 2021 will not be considered a new advertiser.

▪ An advertiser who communicates in 2021 for a brand that has already been the subject of communication within the last 24 months through anotheradvertiser will not be considered a new advertiser.

▪ An advertiser who has communicated during the last 24 months via sponsorship action will not be considered as a new advertiser.

▪ To benefit from the Welcome Bonus on AB3, ABXplore , NRJ Hits TV and LN24, the new advertiser must invest a budget on top of the one which mayhave been invested on RTBF in year -1

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Media ChannelsTotal invested budget

year% Welcome bonus

5.000€ - 100.000€ +20%

> 100.000€ +30%

5.000€ - 30.000€ +20%

> 30.000€ +30%

< 10.000€ +20%

> 10.000€ +30%

RTBF, NRJ et synchros >5.000€* +15%

Tous les sites >10.000€* -5%

New product

▪ Applied through a discount on the first campaign of the product in 2021

▪ Launch(s) of new product(s) and no existing product(s) that have never beenactive on our channels

▪ This bonus is not applicable in the event of a change of corporate name or inthe event of the purchase of an existing brand.

▪ Line extensions, range extensions, and products based on a pre-existingbasic generic product are not considered as new products.

▪ In case of hesitation in accepting a product in this category, only RMB TV isentitled to judge whether or not it is a new product.

Loyalty Bonus

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ChannelsBudget index

SOILoyaltyBonus

100 Min 35% 2%

100 Min 10% 2%

100 2%

In TV, additional space credit granted to an advertiser as longas his 2021 budget is at least equivalent to the net billed in 2020on each of the channels in the RMB portfolio. For generalistchannels the RTBF SOI must be min. 35% and for AB min 10%.

Media Channels New Product

Group AB

10%

15%

RTBF, NRJ et synchros

10%

Tous les sites -5%

Growth BonusThe Growth Bonus is based on the advertiser's investment growth in 2021 versus the net budget billed 2020.

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Channels Budget/growth 5-15% 15-25% 25-50% +50%

25K to 125K 1% 1.5% 2% 3%

125K to 325K 2% 2.5% 3% 4%

325K to 525K 3% 3.5% 4% 5%

525K and + 4% 4.5% 5% 6%

10K to 25K 3% 5% 7% 11%

25K to 60K 5% 7% 9% 13%

60K to 100K 8% 10% 13% 16%

100K and + 11% 13% 16% 19%

1K to 2.5K 3% 7% 9% 11%

2.5K to 5K 7% 9% 11% 13%

5K to 7.5K 9% 11% 13% 16%

10K and + 13% 16% 19% 21%

Growth Discount

20% - 50% -2%

51% and + -5%

+ 25% space crediton the net investment granted between 1/07 and 31/08. Summer conditions are granted from the 1st euro net invested*.

• After deduction of peer discounts or non-commercial campaign if applicable.

Summer Bonus

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Primes sectorielles

Peer discounts

Mandatory legal notices (Radio)

Remarkable Reward

Green Bonus

Non-commercial campaigns

Peer discount

-15% discountapplicable to advertisers in the record, film, press and publishing industries, including music, video and DVD publishing, benefit from a discount

▪ Applied on gross tariff before deduction of commercial conditions

▪ Discount cannot be combined with rebates granted to advertisers of non-commercial advertising or charitable, philanthropic and major causes campaigns

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Mandatory legal information

Seconds offered up to

▪ 10 seconds for drugs

▪ 5 seconds for other sectors

Remarkable Reward

▪ Applies to products that have received an official award (national or international) in their sector of activityin 2021.

▪ Does not apply to awards from private initiatives or the media, nor to creative, marketing or media awards,nor to personality-linked awards.

▪ 5 seconds granted if the tag linked to the official award is present in the TV or Radio spot

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EXAMPLES OF AWARDS CONCERNED BY THIS REWARD (NOT EXHAUSTIVE)AUTOMOTIVE INDUSTRY Car of the year(www.caroftheyear.org)

INSURANCE Decavi (www.decavi.be) FMCG Product of the Year(www.poybenelux.be/fr/)

ONLINE SHOPPING The best Belgian e-shop(http://awards.becommerce.be/fr)ENERGY Belgian Energy and Environment Award (www.eeaward.be)

FAIR TRADE AND SUSTAINABLE TRADE Be Fair and be Sustainable Awards(www.befair.be/fr)

Green Bonus

Any advertiser mentioning in his spot an eco-responsible message will benefit from a 10% CE which will be applied to the 1st campaign of the year, on top of the commitment conditions not cumulative with the PNC.

This CE will be granted provided that the message represents at least 50% of the duration of the spot.

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Non-commercial campaigns

For charitable or humanitarian campaigns: -50%

For government or ministry information campaigns 10 - 15 pp -30%

For Collective Association campaigns -30%

For Tourist Office campaigns (no access to La Trois) -30%

Increase if these campaigns are signed by a sponsor (+15%) or by several sponsors (+30%).

Surcharges

Surcharges

Sector-related surcharges

Preferential positions

Citations

Duo-spot

Co-branding

Spot train

Line spot

Spot + packshot

Targeting surcharge (Digital)

Devices surcharge (Digital)

Exclusivité sectorielle

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Sector exclusivityNo sector-related exclusivity on screens for the following sectors :

▪ Distributors of films, discs, videos, DVDs and editions▪ For the automotive sector, sector exclusivity is limited to segments as defined by Febiac with a maximum of 2 car brands, whatever the time of year.▪ For perfumes, sector exclusivity is limited to the target audience of the perfume: men or women

Sector surcharge of + 10% for any advertiser wishing to block access to an advertising screen for a product category different from the one to which it belongs. Additional surcharge per exclusion category and subject to acceptance by RMB

In this particular year, RMB reserves the right to remove sectoral exclusivity for a sector, for a fixed period of time in order to meet the demand of advertisers.

Preferential positions (1, 2, 8, 9)▪ Specific location in a screen between positions 1...9 (including real time production spots) : +25%

▪ Random location between positions 1,2...8,9 in a screen : +20%.

▪ Other constraint of location in the screen (excluding 1, 2, 8, 9) : +10%

Duo SpotThis is a communication for a single product divided into two (or even three) parts (with a teasing and/or a reminder) on thesame screen. The duration of the two parts may be different.

Index: Addition of the duration coefficient of each message broadcast on the same screen.

Citations

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Brand name citation

Visual and/or sound presence without arguments and without scenario setting

• Limited to 20% of the spot duration with a maximum of 5 seconds

• 1 citation from another advertiser : 15%

• 2 or more (maximum 4) citations from another advertiser: 20%

Promotional citation

• If there is no argumentation or scenario setting of the product offered as part of this promotion, no surcharge will be invoiced.

• If there is argumentation or scenario setting, the citation is considered as an argumentative quote, therefore as co-branding.

• If this is another type of promotion, pricing conditions for brand citation apply

Citation for video and audio streaming services

Citations for OTT and video and audio streaming* services such as Netflix, Spotify, Deezer, Youtube (for its streaming function only) in commercial spots will be accepted against a brand citation fee of

• +30% more on RTBF

• +15% on all other partner media

• Campaigns dedicated to OTT and streaming video and audio services are not accepted on RTBF, nor is co-branding with these brands.

RTBF reserves the right to refuse any spot that encourages people to consume platforms other than its own.

Citation for external applications

For spots sending viewers to "Shazam”-type applications*, RMB will not invoice a brand citation fee but will place the spots inthe last position on the screen and apply a surcharge for preferential position (+20%).

This is valid on RTBF channels, AB3, ABXplore, LN24 and NRJ Hits TV.

Citations

24*Non-exhaustive lists

Co-branding

Surcharge : 25%

▪ Sound presence with arguments and/or scenario setting

▪ From 20% and + of the spot duration, 5'' or more

▪ Max 2 products from the same or 2 different advertisers

In the event that the number of advertisers is exceeded, RMB reserves the right to apply a surcharge of up to 100%.

The competition codes of the different products present must be added to the campaign.

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Spot train

This is the delivery of a single material composed of 2 or more spots from the same advertiser, the same brands/sectors ordifferent brands/sectors : 25% surcharge.

Range spot

Visual and/or sound presence of several different products of the same brand of the same advertiser in the same spotMax 50% of the spotmore than 2 products

▪ Without argumentation : 0%

▪ With argumentation : 20%

The car and mass distribution sectors are not affected by this surcharge

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Spot + Packshot

Visual and/or audio presence of one or more products of the same brand simultaneously Max 20% of the spot duration, max 5''' max1 product or more

▪ Without argumentation : 0%

▪ 1 product with argumentation : 10%

▪ 2 or more products with argumentation : 20%

Packshot with the presence of another brand or more than 5'' is considered as a co-branding

Contextual surcharge

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Surcharge for targeting Device

Surcharge + 20%

Surcharge + 20%

Conditions and pricing policy

Seasonality indexes

Monthly C/GRP indexes (classic TV campaigns)

□* August : from 1st to 22th August and from 23rd to 31st August

December : from 1st to 19th December and from 20th to 31st December

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Duration indexes

Jan Feb March April May June July Aug Sept Oct Nov Dec*

80 85 120 120 120 92 55 52 / 76* 120 123 123 115 / 75*

5’’ 6’’ 10’’ 15’’ 20’’ 25’’ 30’’ 35’’ 40’’ 45’’ 50’’ 55’’ 60’’ 90’’ 120’’ 180’’

35% - 50% 70% 85% 95% 100% 115% 130% 145% 160% 170% 180% 280% 360% 540%

50% 50% 60% 70% 80% 95%100

%115% 130% 145%

160%

170%180

%270

%

75% 75% 100% 120%

Annual average theoretical C/GRP objectives (base 30’’, non- sport, 2-26H)

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C/GRP annual RTBF sport

SPORTS 15-54

Football UEFA/Cofidis 640€

Football Europa League 840€

Euro 2021 845 €

Foot Diables (excl. CM/Euro) 935€

Formula 1 640€

Tennis 525€

Cycling 586€

Motorcycle 2 597€

Motorcycle GP 681€

Olympic Games 712€

Other sports 505€

PRP 18-54 705€

PRP 18-54 615€

PRP 18-44 650€

HO 18-44 580€

12-34 460€

25-54 GS 1-4 900€

Conditions of access

Conditions of access

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Authorized commercial advertising for RTBF radio – TV - digital

NRJ Radio et TV, AB Group, LN24, DH radio, IPM, Sellbranch

Registered drugs (law of 25/3/1964) yes no yes

Disinfectants & antiseptics (AR 06/5/1992) no no no

Products derived from glyphosate no no no

Narcotics & sleep-inducing drugs (AR 31/12/1930) no no no

Tobacco (AR 20/12/1982) and related products no no no

Alcohol > 20° C no no yes

Weapons no no no

Toys imitating firearms or inciting violence no no no

Matrimonial agencies & assimilated no no yes

Online poker and online casino no no no

Online sports betting (with Play Safe mention) yes (1) no Yes

Physical casino, sports betting establishments, automatic games or arcade

yes no yes

Political, philosophical or religious propaganda no no no(1) Broadcast after 8pm, 1 spot per screen and before 8pm, around live sports events, in the screens before and after the actual start of the competition

Conditions of access

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(1) If the logo of a toothbrush appears for 5''(2) Integration in TV spot and Auvio (pre- and mid-roll):

- Fruits: "for your health, eat at least five fruits and vegetables a day"- Sport : "for your health, practice regular physical activity"- Fats: "for your health, avoid eating too much fat, too much sugar, too much salt"- Snacking: "for your health, avoid snacking between meals"The rotation between the 4 mentions must be ensured by the advertiser either for the same spot (=4 versions of the spot), or on several spots or on successive campaigns.

(3) If compliance with the FEBIAC code on car advertising

Authorized commercial advertising RTBF radio – TV - digital

NRJ Radio et TV, AB Group, LN24, DH radio, IPM, Sellbranch

Sweets yes (1) no yes

Soft drinks / manufactured food products yes (2) no yes

Motor vehicles yes (3) no yes (3)

Reference to a program of one of the media no no no

Use of voices and images of members of the media/channel

no no no

Sponsoring commercial offerQuantitative discount

Quantitative discount Météo & Heavies

2 weeks 3 weeks 4 weeks

- 10 % - 15 % - 20 %

CONSECUTIVE WEEKS

2 weeks 3 weeks 4 weeks

- 5 % - 10 % - 15 %

NON-CONSECUTIVE WEEKS

* Discounts valid only with the purchase of the same product and within the framework of a simultaneous reservation