innovate or die

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Post on 01-Dec-2014

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UX Australia 2012 Talk by Lucy Chen (Vivant). The power of individual and group brainstorming harnessed in a simple process. How do we stay creative and productive, generating new product concepts while delivering quality work at the same time? That's a common challenge at Vivant. We use a process that takes uses 4 people, 13 man hours, to generate over 40 ideas and 1 detailed concept.

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  • 1. Innovate or die

2. Lucy Chen @luchinkoGreat ideas andmobile experiences 3. Innovation??? 4. Innovation??? 5. Brainstorming 6. Does your work involvecreative thinking or innovation? 7. Who has done brainstorming inthe past month? 8. Alex Osborn1. Focus on quantity2. Withhold criticism3. Welcome unusual ideas4. Combine and improve ideas Works?? 9. Alex Osborn1. Focus on quantity2. Withhold criticism3. Welcome unusual ideas4. Combine and improve ideas Works?? 10. Better Brainstorming Mon Tue Wed ThuFriBriefingIdeasPresent,ConceptCombine & brainstormingscore,developmentdevelop chooseconcepts30 mins 15 mins 1 hour30 mins1 hour 11. 4 people Better Brainstorming MonBriefing 13 hours TueIdeas brainstorming Wed Present,score, Thu ConceptdevelopmentFriCombine & develop40 ideas chooseconcepts30 mins 1 concept30 mins 1 hour1 hour 1 hour 12. Takeaways1. Power of the team and the individual2. Efficiency through planning and facilitation3. UXers are [email protected]@luchinko

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