innovate or die
DESCRIPTION
UX Australia 2012 Talk by Lucy Chen (Vivant). The power of individual and group brainstorming harnessed in a simple process. How do we stay creative and productive, generating new product concepts while delivering quality work at the same time? That's a common challenge at Vivant. We use a process that takes uses 4 people, 13 man hours, to generate over 40 ideas and 1 detailed concept.TRANSCRIPT
Innovate or die
Lucy Chen @luchinko
Great ideas and mobile experiences
Innovation
???
???Innovation
Brainstorming
Does your work involve creative thinking or innovation?
Who has done brainstorming in the past month?
Alex Osborn
1. Focus on quantity2. Withhold criticism3. Welcome unusual
ideas4. Combine and
improve ideas
Works??
Alex Osborn
1. Focus on quantity2. Withhold criticism3. Welcome unusual
ideas4. Combine and
improve ideas
Works??
Better Brainstorming
Briefing Ideas brainstorming
Present, score,
choose
Concept development
Combine & develop concepts
Mon Tue Wed Thu Fri
30 mins 15 mins 1 hour 30 mins 1 hour
Better Brainstorming
Briefing Ideas brainstorming
Present, score,
choose
Concept development
Combine & develop concepts
Mon Tue Wed Thu Fri
30 mins 30 mins 1 hour 1 hour 1 hour
4 people13 hours40 ideas
1 concept
Takeaways
1. Power of the team and the individual
2. Efficiency through planning and facilitation
3. UX’ers are innovators
[email protected]@luchinko