INNOVATE WITH INFORMATION:

CONVERGENCE AND MOBILITY PHIL GANN, SENIOR DIRECTOR SOLUTIONS AND PRODUCTS GROUP ASIA PACIFIC

STORAGE & COMPUTE INFRASTRUCTURE IN A CHANGING MARKET

CHANGING MARKET LANDSCAPE

GROWTH OF

UNSTRUCTURED

DATA

STRUCTURED

UNSTRUCTURED

DATA

CLOUD AND

CONSUMPTION MODELS

VIRTUALIZATION IS

EVERYWHERE

RAPID GROWTH OF

APPLICATIONS AND

MOBILE DEVICES

EMERGENCE OF BIG

DATA AND ANALYTICS

DATA LIVES FOREVER

BUT IN APPLICATION AND

INFRASTRUCTURE SILOS

Business Intelligence

Data Warehousing and

Data Mining

DRIVERS FOR HIGH-PERFORMANCE STORAGE

Multitasking and

Multitenancy, including

Cloud Computing

Server and Storage

Virtualization

Large scale Transaction

Processing, Traditional and Web2.0

Digital Media Distribution

including On-Demand Streaming

Big Data Management

including Metadata,

Indexing

Storage devices utilizing non-volatile memories are uniquely positioned to close the I/O Gap and deliver these

high-performance storage solutions

Increase in randomness of I/Os at the storage device level

Increase average throughput requirements

Increase latency and completion time requirements

FLASH TECHNOLOGY HOW DOES IT DELIVER VALUE

INDUSTRY VOTING WITH ITS WALLET

3rd-largest GSM operator in Europe; 34.7 million subscribers

FLASH + VIRTUALIZATION AT TURKCELL

CLOUD A DELIVERY AND CONSUMPTION MODEL NOT A TECHNOLOGY

MARKET CLOUD DEFINITION

Cloud is a way of using technology, not a

technology in itself – it's a self-service, on-

demand, pay-per-use model.

Consolidation, virtualization and automation

strategies will be the catalysts behind cloud

adoption.

– The 451 Group

HITACHI DATA SYSTEMS CLOUD DEFINITION

Virtualization

Mobility

Multitenancy

Discoverability

Protection

Location

independence

Dynamic

provisioning

Cloud

Cloud

Cloud Enablers Technology

+ = /

+

= Self-service

Pay per use

Dynamic scale up and down

Cloud Fundamentals

VISION AND STRATEGY: INNOVATE WITH INFORMATION

Integrated strategy

and architecture

‒ Eliminate silos

‒ No rip and replace

Data lives independent of the

application that created it and

underlying infrastructure

Seamless access to all

data, content and information

‒ Abstraction/virtualization

‒ Data movement

‒ @ scale

KEY PRINCIPLES OF STRATEGY

SINGLE VIRTUALIZATION PLATFORM

INFRASTRUCTURE

CLOUD

CONTENT

CLOUD

INFORMATION

CLOUD

SEARCH, DISCOVERY

GOVERNANCE

ANALYTICS

DATA VIRTUALIZATION

Private Cloud Hybrid Cloud Public Cloud

CLOUD

DEPLOYMENT

Billing

CLOUD

DELIVERY Self Service Metering

Traditional

IT Delivery

Private Cloud Hybrid Cloud Public Cloud

CLOUD

DEPLOYMENT

Storage Infrastructure and Technologies

STORAGE VIRTUALIZATION

AND MANAGEMENT

Fo

un

dati

on

File and Content

C: C: /DEV

/DEV ARCHIVE

ARCHIVE BACKUP

BACKUP

Billing

CLOUD

DELIVERY Self Service Metering

GLOBAL

ORCHESTRATION

Converged Solutions

COMPUTE NETWORK

Traditional

IT Delivery

INTEGRATED PORTFOLIO TO ENABLE CLOUD

SERVICES

FRAMEWORK

Consulting

Transition

Management

Support

CONVERGENCE IN THE DATA CENTRE

NEW GENERATION OF CONVERGED INFRASTRUCTURE

Converged Infrastructure Solutions for Mission

Critical Workloads

vCenter

Hitachi Unified

Compute

Platform

Best-in-Class

Infrastructure

Simplify Virtual and Physical

Management

Choice of Integrated or Reference

Cut more Operating

Costs

Converged Infrastructure Solutions for

Mission-Critical Workloads

vCenter

ENABLING INFRASTRUCTURE AS A SERVICE

Cloud provider

plugs in own

portal

End User End User End User

Compute Storage Network

MANAGE AND MONITOR

Microsoft, Hitachi, Others

Integrated workflow

Intelligent resource placement

Managed subscriptions and tiering

Orchestration

AP

IS

UNIFIED PLATFORM

NETWORK

SERVER

STORAGE

UNIFIED COMPUTE PLATFORM : VMWARE VSPHERE USE CASE

ENABLE HARDWARE INFRASTRUCTURE CONVERGENCE

Issues and challenges

Current resources are silo’d

Too many resources

Complex environment not flexible

Rising management costs

UCP benefits

Convergence of all hardware

Improved resource utilization

Fast provisioning via familiar tools

Flexible and highly secure ORCHESTRATION

CONVERGED

DATA

CENTER

VSP

3rd-party

storage

x86 server

Blade server

Rack server

Fibre Channel

iSCSI

Ethernet

TRADITIONAL DATA

CENTER

STORAGE SERVER NETWORK

I.T. ECONOMICS – OPPORTUNITIES TO CUT COSTS

• Resources for integration, configuration, test and support of new systems

Test and development

• Time and resource for implementation of mission-critical workloads

Deployment

• Ongoing activities such as provisioning, monitoring, troubleshooting of CI

Staff productivity

• Overprovisioning and overloading of storage, network and server

Asset utilization

• Savings on power, space and cooling Environmental

Benefit area Items impacted by UCP Reduction

35-55%

18-43%

22-48%

23-45%

15-28%

HITACHI CONVERGED DATA CENTER SOLUTIONS

Choice ‒ Several solutions now and more coming soon

Simplicity and fast time to value ‒ Quicker, simpler deployment from a single source

‒ Services for planning and implementation

‒ Intelligent automation of complex tasks enables

Predictable, repeatable, reliable

‒ Enterprise class components in pre-validated solutions

‒ Guidance, templates and built-in automation

Cloud at your own pace ‒ Implement now, build it over time, and combine different solutions

‒ Extend solutions to current IT infrastructure

‒ Optimized solutions for various levels of convergence and needs

UNIQUE VALUE TO BRING BUSINESS CRITICAL WORKLOADS TO CLOUD

DATA MOBILITY CONNECTED, SHARING AND COLLABORATION

EMPLOYEES WORK

DIFFERENTLY

WHAT’S NEXT…IS ALREADY HERE

Growing data demands

Cloud economics are real

Proliferation of applications

and devices

Bring their own devices and

apps

Mobile, not tied to offices

Expect to share and analyze

data in new ways

INFORMATION LANDSCAPE

HAS CHANGED

CONCERNS AROUND CLOUD ADOPTION

BRING-YOUR-OWN-DEVICE AND THE CONSUMER CLOUD

Serious corporate data security and governance issues

Risk of exposing intellectual property

Violation of regulatory compliance for confidentiality and retention

No control or audit of content flowing in and out of corporate network

HCP ANYWHERE

SAFE, SECURE FILE SYNC AND SHARE FROM YOUR OWN PRIVATE CLOUD

It’s SECURE – on-premises, IT managed, encryption, access control,

remote wipe, and more

It’s SIMPLE – No user training needed, active directory integration,

client apps, self-registration, and more

It’s SMART – backup free, compression, single instancing, spin-down,

multiple media types, metadata only, and more

Windows, Mac

Web

Browser

Smartphone,

Tablet

SECURE FILE SYNC & SHARE

ALLOW YOUR EMPLOYEES TO ACCESS DATA AND COLLABORATE

Corporate

Equipment

Bring Your Own Devices

(BYOD)

on ANY device from ANY where

Inside your offices

Securely via public internet,

while on the go

Securely

Backed by

and quality

IN SUMMARY

SUMMARY

Data Growth is rampant and there is no sign this will

slow down.

Cloud is not a Technology. It is a way to consume and

deploy technology.

Converged Infrastructure can reduce cost and

improve time to delivery.

Data Mobility is important. Company data is becoming

more distributed. Staying connected is vital.

An Integrated Strategy is critical to controlling cost and

meeting the business demands.

THANK YOU