www.strategyzer.com/vpdWritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer

Unit AUnit B

Unit C

Process

New Venturesin EstablishedOrganizations

Teams within existing companies setting out to improve or invent value propositions and business models

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Get buy-in from top

management.

Overcome rigid and slow

processes.

Build on existing

value propositions

and business models.

Build portfolios of

business models and

value propositions.

Leverage existing

assets (sales,

channels, brand, etc.).

Manage cannibalization.

Get access to existing

resources.

Overcome risk aversion.

Manage career risk

of innovators.

Produce big wins to

move the needle.