innovating your competitive edge by finding your mustache

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Finding your mustache is the 5 iteration of this presentation on standing-out. Delivered in Saskatoon on December 3rd for the Sharpening Your Competitive Edge conference.

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Page 1: Innovating Your Competitive Edge by Finding Your Mustache
Page 2: Innovating Your Competitive Edge by Finding Your Mustache
Page 3: Innovating Your Competitive Edge by Finding Your Mustache

Finding your !

mustache !by jeph maystruck  

Page 4: Innovating Your Competitive Edge by Finding Your Mustache

let’s start a !business

Page 5: Innovating Your Competitive Edge by Finding Your Mustache

we don’t need to go to a bank for

financing

Page 6: Innovating Your Competitive Edge by Finding Your Mustache
Page 7: Innovating Your Competitive Edge by Finding Your Mustache

we don’t need an expensive credit card terminal

Page 8: Innovating Your Competitive Edge by Finding Your Mustache
Page 9: Innovating Your Competitive Edge by Finding Your Mustache

you don’t need to hire

people

Page 10: Innovating Your Competitive Edge by Finding Your Mustache
Page 11: Innovating Your Competitive Edge by Finding Your Mustache

you don’t need a building or pay for an entire

office

Page 12: Innovating Your Competitive Edge by Finding Your Mustache
Page 13: Innovating Your Competitive Edge by Finding Your Mustache

now lets celebrate!

Page 14: Innovating Your Competitive Edge by Finding Your Mustache

we don’t need a taxi

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we don’t need to

stay at a hotel

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we don’t have to go to a

restaurant

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our world has

changed

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what happened?

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we’re getting

smarter

Page 26: Innovating Your Competitive Edge by Finding Your Mustache

the flynn effect

Page 27: Innovating Your Competitive Edge by Finding Your Mustache

what happened to the

media?

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do you believe !everything see on !

tv?

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what is the most !powerful form of!

marketing?

Page 34: Innovating Your Competitive Edge by Finding Your Mustache

word of mouth is still the most powerful form of marketing. !

it’s just easier now.

Page 35: Innovating Your Competitive Edge by Finding Your Mustache

what’s your

mustache?

Page 36: Innovating Your Competitive Edge by Finding Your Mustache
Page 37: Innovating Your Competitive Edge by Finding Your Mustache

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million raised

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“research by Goleman and The Hay Group found that within organizations,

the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”!

-dan pink, a whole new mind

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innovation

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when you’re innovating,

you’re like david.

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vs

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being the

underdog is

a good thing.

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1. stop trying to be right !2. think like elon musk!3. innovation begins with your culture

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true leadership is the willingness to fail and the courage to admit it

Page 57: Innovating Your Competitive Edge by Finding Your Mustache

e-mail: [email protected] !website: www.strategylab.ca !twitter: @jephmaystruck !