1. with a sting

2. Who are Cherry and Lime? Cherry and Lime was started by James Leckeyof Leckey Design Ltd. They specialize in the design of pastorallysupportive products for children and adultswith special needs. The aim of Cherry and lime is to create videosthat advertise a brand and help engage thecustomers. 3. What is a Sting? A Sting is a short animation/movie thatengages the audience and creates interest in abrand. Can be used to quickly grab the attention ofthe audience. Are a fast effective (subliminal) answer toadvertising. 4. Where did I start looking? TV advertising Internet viral ads Bus shelters Shop windows 3D mapping/projections onto architecture Social Media websites (Facebook etc) 5. Research 6. Best Examples Augmented stings/business cards 3D mapping is at the forefront of advertisingacross Europe, I experienced this as I was onmy Erasmus Short car stings with unexpected twists Eye catching and influence/intrigue thecustomer Minimal time/Maximum effect 7. My ideas Character Design Create a scene Incorporate identity/logo Short history Future direction Focus on mission 8. Character ideas Cherry and Lime? (too obvious) Should reflect their aims/mission For all ages (as first project is for LeckeyDesign Ltd.) Cartoon styled characters with individualcharacteristics Represent the company 9. Character possibilities Focus on the head of the character Retro old style cartoon Simple body structure Quirky characteristics Fun/engaging Happy displaying passion for mission 10. Music/Sound Quiet soundtrack/background track Focus on voices/sound of the characters Sound produced as the characters react withtheir 3D environment Possibility of viral content Make it memorable (e.g. coke with lime ad) Include the name? 11. Environment Ideas Creative space Fun Projection of characters onto surface Interaction with objects Relevant content within scene Environment will develop as my conceptsdevelop and storyboards will help work outthe overall layout 12. Early concept 13. Feedback Why the Radio head? What type of body (cartoon or more robotic) What other pieces of technology can be usedas the head? Make it relevant to the company Think retro cartoon style Look at current examples/trends 14. Possible learning curves Editing video/3D animation using After Effects Development of characters in 3ds max andadvancing in animation skills Making use of various rendering techniques inorder to achieve best outcome Professional outcome presented with allrelevant paperwork and developmentconcepts 15. Cherry and Lime visit Animated corporate videos for internet Create videos that change your life Creative scripting Engage customer with music Communicate feeling/emotion Important storyboarding Retro/old style 16. The LogoCherry and LimeFont ExperimentationIncomplete? Unknown future 17. Their studio Open friendly working environment Area for story boarding and discussing workwith client Meetings on Friday with client Good communication between colleagues Dont be afraid to raise any issues and behonest Team work 18. Where am I going? 3D animation involving multiple characters Experimentation with concepts Work with possible outcomes Consider the environment in which the stingcould be displayed Possibility of permanent installation Where will sting be displayed? 19. My plan Further research Concept sketches Storyboard possible animation sequence Develop 3D models Develop final storyboards Character rigging and animation Test animation sequences 20. My final outcome Incorporates my character design based onold style retro camera. Includes simple Cherry and Lime characteranimation. Characters react with their environment andengage the customers. Display humor and energy but also maintainintegrity.