innovation and community
DESCRIPTION
I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.TRANSCRIPT
Innovation
Robyn Tippins
Credit Cards
Power Bars
Disposable Diapers
Paper Plates
The Dollar Store
Yankee Candle
XM Radio
AOL
Blogger
Friendster Wikipedia
Airline Miles
Grocery Buggies
Patagonia
CSS
Innovation ≠ Success
Small But Vital Shifts
Great Sign
Brand Standards
Indoor pools
Gulf Oil partnership
Drive/Passion
Willing to make radical changes to improve bottom line
Willing to risk entire business relationship to succeed
Trial and Error
Doesn’t lose sight of overall goal
Influence
Building Communities
Photo by Cammy Ambrosini
Community Hasn’t ChangedNo longer defined by geography
Wikipedia Debate- ‘virtual community’
Only the tools have changed
Facebook and Microsoft240M
1.6% investment
50M+ Active Users
MySpace and Google900M
Ad Serving Only
200M+ Registered Members
How?
5 Ways To Effectively Nurture Your Online CommunityStraight Talk
Use Them
See and Be Seen
Tweak3
Golden Rule
Straight Talk
Spammers: Piss Off
Spammers: Piss Off
Slow Down Rockstar!
Spammers: Piss Off
Done :)
Slow Down Rockstar!
Other Companies Ing
Burger King
Use Them
Suggestions Wiki
Suggestion Board
Message Board
Email List
Blog
See and Be Seen
VisibilityConferences
Blogs
Message Boards*
Host Events
MSM
Tweak3
Tweak3
Tweak FAQs regularly
Create great tutorials
Tweak site in answer to questions
Golden Rule
Golden RuleBribe Them
Golden RuleBribe Them
Fast Response
Golden RuleBribe Them
Fast Response
Admit Faults
Golden RuleBribe Them
Fast Response
Admit Faults
Do It For Them
Golden RuleBribe Them
Fast Response
Admit Faults
Do It For Them
Photo by Stephen Eastop
Robyn Tippins
Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: [email protected]: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins
Community ManagerYahoo! Developer Networkdeveloper.yahoo.com