innovation at onthewight - presented at what's next for community journalism conference,...
TRANSCRIPT
![Page 1: Innovation at OnTheWight - Presented at What's next for Community Journalism conference, Cardiff, Sept 2015](https://reader031.vdocument.in/reader031/viewer/2022030300/5880f3091a28abc3368b4d85/html5/thumbnails/1.jpg)
@SimonPerry
Noteshttp://wig.ht/cardiff2015
Innovation at OnTheWightA quick run-through of some of the
innovations that we’ve carried out at OnTheWight
To inform readers as well as we can ... And to keep ourselves amused
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Background on OnTheWight
10th year24k+ articles
120k+ commentsUniques peaking at 100k/month
(Pop. 140k. 66k households)
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live council reporting (2007)
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live school status in snow (2010)
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live transport snow updates (2010)
Recruiting a sales personSales is a different mindsets to writing
Selection; Approach; Pitch; Close – All takes timeAs does account handling
TipsDon't pick just on personality – Not enough
You need a 'closer' – with proven track record
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Armchair Auditor
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live election coverage - National
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live election coverage - Local
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Dedicated mobile version
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
WhatsApp distribution
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Live analytics in the corner
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Augmented print publication
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Auto news production
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@SimonPerry
Noteshttp://wig.ht/cardiff2015
Thank you
OnTheWighthttp://OnTheWight.com
Simon Perry@SimonPerry
Supplementary noteshttp://wig.ht/cardiff2015