innovation at pwc - gordon vala-webb
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Building smarter organizations
Innovation at PwC
#smartorg@dynamicadaptatn
Gordon Vala-Webb
May 2013
www.DynamicAdaptation.com
Context
1Slide 2
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What is PwC?• Size
– PwC is a network of member firms in 158 countries with close to 169,000 people
What we do– Leading professional services
firm• Audit and assurance• Consulting• Deals• Tax
Complexity– See above
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Innovation – fit to PwC’s strategy
• Logical extension of the PwC brand– Increases staff
engagement– Formalizes interest
of the executive in hearing from ALL of our people
• Opportunity for revenue / cost savings
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Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Global “before” survey of PwC staff / partners
64%
But . . . not easy to share and develop ideas with other PwC professionals.
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Safe to voice my opinion . . .
“Vulnerability is the birthplace of innovation, creativity and
change.”Brune Brown
The Power of Vulnerability
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Solution
2Slide 7
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What did we need? An innovation bicycle for PwC
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“A bicycle makes man the most efficient mover on the earth.A computer is a bicycle for our mind.” Wilson Miner (from Steve Jobs)
http://upload.wikimedia.org/wikipedia/commons/6/66/Ladies_safety_bicycles1889.gif
The model: Mindset
• Time-limited business challenges owned by specific leaders
• Demonstrate acceptance of the odd
• Signal how important innovation is– PwC: give people a
code to use for their innovation time)
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Model: Capability
Slide 10Source: http://www.slideshare.net/dhinchcliffe/enterprise-20-summit-2012-closing-keynote
• Social networking platform with an ideation module
• Very small core team made up of part-timers
• Cross-organization idea vetting designed to maximize “out-of-the-box” thinking
• Single point of leadership responsibility for innovation
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Ideation
3Slide 11
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Types of ideation
Open participation Closed participation
Closed subject
Open subject
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Connecting with clients
What are the best methods you've found for reaching out to clients and/or prospects to ensure you get a call back or solidify a relationship?
Building a better mousetrap
What could we develop as an “product” to take to the market and identify us as distinctive?
Stop it! Reducing the drag
What could we (safely) stop doing that gets in your way, would make it easier for you to have more time in the market, or does not contribute to the firm’s success?
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PwC spark!The global idea marketplace, PwC style
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By the numbers
• 101 ideas submitted• 66 unique contributor
– 5 of were partners
• 948 votes• 281 comments• 1/3rd of all the PwC partners and
staff participated in platform in some way
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Evaluation
4Slide 16
Process / governance
• Focus on “starters”• All ideas reviewed by
cross-organization (vertical / horizontal) working group– Members had demonstrated
“out of the box” thinking
• Challenge owner picked up rest
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All ideas
Specific office 4%
No brain 11%
Not now 7%
Already offered
Ranked78%
Top ideas (XLoS)
Challenge leaderreview
78% were “starters”
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2023-04-10 Slide 20
Results
10 “no brainers” implemented
2 “top ideas” implemented within 6 months from launch
10 “top ideas” active consideration
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Tips
• Find the right leader– Broader thinker– Knows / known by the organization– Wants a challenge
• Have someone who understands how to rollout novel programs within your organization
• The soft stuff is the hard part• Strategic opportunism• Make it easy for people to feel comfortable –
sharing ideas and opinions can be scarySlide 22
Thank you . .
• This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, Gordon Vala-Webb and Dynamic Adaptation does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2013 Gordon Vala-Webb. All rights reserved.
Gordon (at)
DynamicAdaptation.com
www.DynamicAdaptation.com
Twitter: @dynamicadaptatn
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