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PULSE Activate the Voice of your Frontline Innovation Center for U.S. Dairy FOOD SAFETY CULTURE October 18, 2019

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Page 1: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Innovation Center for U.S. DairyFOOD SAFETY CULTURE

October 18, 2019

Page 2: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Today…

Why focus on cultivating food safety?

How do you cultivate foods safety?

What are others doing?

Page 3: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Lone Jespersen

Page 4: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

AUGUST 2008

Page 5: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Cultivate

Dedicated to help food manufacturers globally make safe, great tasting food

through cultural effectiveness.

Founded in 2016 Cultivate works with global and local food companies to

measure and change their culture of food safety.

The Cultivate products are all developed based on science and

practical experiences.

Page 6: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Cultivate Clients and Partners

Page 7: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Why focus on cultivating food safety?

Page 8: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline*Srinivasan, A., & Kurey, B. (2014). Creating a Culture of Quality. Harvard Business Review, 92(4), 23-25.

Page 9: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

Culture Maturity

Page 10: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

Culture Maturity and Cost of Quality

Reference: Crosby. Quality is Free. 1972

% = Cost of Quality in percentage of sales

Page 11: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

THE SOCIAL SCIENCE OF MEASURESCourage and Consequences

Reference: Braksick, 2007

Page 12: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

How can you cultivate food safety?

Page 13: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

CULTURAL DIMENSIONS

Jespersen, L., Griffiths, M., & Wallace, C. A. (2017). Comparative analysis of existing food safety culture evaluation systems. Food Control, 79, 371-379.

Page 14: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

SUB-DIMENSIONS

https://www.mygfsi.com/news-resources/news/news-blog/1419-a-culture-of-food-safety.html

Page 15: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

TOOLS AND TACTICS

Page 16: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

VISION &MISSION

Page 17: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PEOPLE

Page 18: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

ADAPTABILITY

Page 19: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

CONSISTENCY

Page 20: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

HAZARDS & RISKAWARENESS

Page 21: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

ONE LINKED PLAN!

Page 22: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Help others define their food safety ownership

Page 23: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Owning Food Safety

Cultural dimension Tactic Leadership behaviour(s)

Mission and Values Integrate environmental monitoring to company/plant/business strategic and operational cycle

Leaders of all functions actively ask questions about food safety and environmental monitoring in strategy and budget discussions

Enable all leaders to message environmental monitoring

Leaders of all functions integrate food safety and environmental monitoring messages in their ongoing communications

Page 24: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Owning Food Safety

Cultural dimension Tactic Leadership behaviour(s)

People Food safety education for everyone: “Put a swab in everybody’s hands…”

All employees are expected to take company food safety education as part of their role-specific competencies

Multidisciplinary team All environmental monitoring insights – good and bad – are investigated by teams from multiple functions

Page 25: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Owning Food Safety

Cultural dimension Tactic Leadership behaviour(s)

Adaptability Carrot vs. stick Team leaders use indicator sites and positive consequences (e.g., reward findings), resulting in problem prevention and continuous improvement that builds trust in the food safety process

Page 26: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Owning Food Safety

Cultural dimension Tactic Leadership behaviour(s)

Consistency Communication rhythm Leaders design food safety and environmental monitoring into the company rhythm (i.e., board discussions, leadership meetings, plant huddles and frontline team discussions)

Page 27: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Owning Food Safety

Cultural dimension Tactic Leadership behaviour(s)

Risks and Hazards Awareness

Environmental monitoring pictures and stories

Technical team members generate ongoing messages and stories for others to use in team member onboarding and engagement

Page 28: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

28. All Rights Reserved.17 October 2019© 3M

Environmental Monitoring Handbookfor the Food and Beverage Industries

www.3M.com/EnvironmentalMonitoring

In partnership with Cornell University and

other industry experts, 3M has developed the

Environmental Monitoring Handbook for the

Food and Beverage Industries – a

comprehensive guide to help you build and

enhance your environmental monitoring

program.

Page 29: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

What are others doing?

Page 30: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

Tactics from industry…

• Lily Chiem, Kagome

• Mike Liewen & Cormac Gilligan, PepsiCo

• Tim Jackson, Grupo Bimbo

Page 31: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Rhythm and Habits

Dialog, challenge, solve, and improve

Food safety messaging connected to strategy

Page 32: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Leaders Messaging

Page 33: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Make Risks Personal

Page 34: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

What can you put on your Monday morning list?

Page 35: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Monday morning list…

…your can,Walking the Talk

Recognize those around you

Manage consequences

…your team can,Assess and agree on one linked plan

Establish rhythm and habits

Enable leaders to message

Personalize risks

Page 36: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Bindi and Sue

Page 37: Innovation Center for U.S. Dairy FOOD SAFETY CULTURE webinar oct...Dedicated to help food manufacturers globally make safe, great tasting food through cultural effectiveness. Founded

PULSE – Activate the Voice of your Frontline

Thank you

Mary, Sausage Packer Ben and Tara, Shippers Sam and Pete, Produce Sorters Millions of voices…

Lone Jespersen, [email protected]