innovation competitive advantages in a changing environment€¦ · customer centricity mindset...
TRANSCRIPT
Innovation competitive advantages in a changing environment
Per Falholt Head of R&D
This presentation and its related comments contain forward-looking statements, including statements about future events,
future financial performance, plans, strategies and expectations. Forward-looking statements are associated with words
such as, but not limited to, "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "could," "may," "might"
and other words of similar meaning.
Forward-looking statements are by their very nature associated with risks and uncertainties that may cause actual results
to differ materially from expectations, both positively and negatively. The risks and uncertainties may, among other things,
include unexpected developments in i) the ability to develop and market new products; ii) the demand for Novozymes’
products, market-driven price decreases, industry consolidation, and launches of competing products or disruptive
technologies in Novozymes’ core areas; iii) the ability to protect and enforce the company’s intellectual property rights; iv)
significant litigation or breaches of contract; v) the materialization of the company’s growth platforms, notably the
opportunity for marketing biomass conversion technologies or the development of microbial solutions for broad-acre crops;
vi) the political conditions, such as acceptance of enzymes produced by genetically modified organisms; vii) the global
economic and capital market conditions, including, but not limited to, currency exchange rates (USD/DKK and EUR/DKK in
particular, but not exclusively), interest rates and inflation; viii) significant price decreases on input and materials that
compete with Novozymes’ biological solutions. The company undertakes no obligation to update any forward-looking
statements as a result of future developments or new information.
Forward-Looking Statements
2
Session outline
• Perspectives on technology development
• Capabilities needed for success
• R&D adjustments for improvement
• R&D priorities
3
Industrial enzymes in an evolutionary context
4 Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages
Time
Enzyme market, USD
1st enzyme described
1900 1950 2000
Röhm & Hass
produces world’s first
industrial enzyme
Novo produces 1st
enzyme by fermentation
The majority of Novozymes’
enzymes are produced by
GMM in containment and
developed with novel toolbox
4bn
3bn
2bn
1bn
Wave 1
Early days…
Enzymes discovered and extracted
from animal sources
Wave 2
Shift to microbes
Enzymes discovered & produced by natural
microbial host open up scope of applications
Wave 3
Genetic revolution
Gene technologies increase scale of
production and cost competitiveness
Novo produces 1st
GMM-derived enzyme Novo Industry starts
enzyme development
Novo produces 1st protein
engineered enzyme
The Lancet raises concern about enzyme
safety. Independent bodies prove safety in
years that follow
1833
1907
1941
1952
1969
1988
1990
2015
Novo
produces 1st
extremophilic
protease
1974
Source: Novozymes research
Today, Novozymes works with +30 enzyme classes (not variants); independently and in multienzyme solutions since early 90s. Main ones selected below
The journey of the protease
Novozymes has expanded the market by leveraging existing enzyme classes for new applications and by introducing new enzyme classes
Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 5
1907 1938 1975 2001 2008 2012
1941 1952 1982 1989 1965 1970 1991 1994 1992 2000 2003 2007 1996 2009 1995 1963 1975 1986 2000
1960 B.C.
Since 2000, Novozymes has built a more diverse business – more end markets & new biological technologies
2000 2014
Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 6
Feed, 6%
Other tech, 22%
F&B, 24%
HHC, 48%
100% enzymes
Other, 7%
Ag&Feed, 14%
Bioenergy, 18%
F&B, 26%
HHC, 35%
~90% enzymes
~10%
Microorganisms &
proteins (pharma)
New R&D capabilities have been added to classic virtues that are undergoing rapid change
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Enzymology
Microbiology
Chemical engineering
Agronomy
High-throughput screening Biochemistry
Assay development
Fermentation
Formulation technology
Bioinformatics
Protein engineering
Genetics
DNA sequencing (classic ”Sanger”)
Metabolic engineering
Computer science
Classic strain development
System biology
GMM strain development
Regulatory compliance
Next-generation DNA sequencing
In-vitro translation.
Classic virtues (dark green) and “new capabilities” (light green)
DISCOVERY DEVELOPMENT PRODUCTION
Ultrahigh-throughput screening
The speed of development continues at high pace – the cost of “raw” diversity is plummeting
Access more of Nature’s diversity… at a much lower cost, providing exponentially more options for finding an organism that delivers the desired activity
…cheaper… Get a draft genome sequence of bacteria and fungi in a matter of days at costs down to $40 a genome
…and better • Sequence the genome of all production hosts for
understanding/ changing expression levels
• Improve dossiers for regulatory filings
• Identify putative antibiotic genes in production host strains
• Etc.
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Technology allows the discovery of thousands of enzymes per second
Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 9
Metagenomics allows for discovery of unique enzymes diversity
• Sample of elephant dung
• ~620,000 genes, most partial, ~90% anaerobic bacterial
• ~20,000 with annotated enzyme domain, of these >3,000 full length
• Identification of a new xylanase with unprecedented activity on xylan retrieved from this sample
Entry to GH5 xylanases, first time we can degrade highly substituted xylan
Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 10
Technology is a toolbox. Competitive advantages lie in mastering the innovation value chain – to sales and back It is more than a technology game.
Significant annual investment in R&D/basic technologies as well as application understanding are required for success
→ a large revenue base is needed to yield a return on investment
→ years must be invested to build up expertise, know-how and industry knowledge
Strategy – Sustainability – Innovation – Household Care – Bioenergy – Food & Beverages 11
DISCOVERY DEVELOPMENT PRODUCTION SALES
Past:
Access to
diversity was
important
Today:
Competitive advantages:
• Mastering the full value chain
• Ability to learn (from partners)
• Understanding and handling data
explosion
• Intellectual property rights
Technology has fundamentally changed our ability to innovate and produce molecules
… to decrease the average lead time to market from feasability
… to fail faster
… and to increase the commercial hit rate
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Now we must use technology…
Average project lifetime
Feasability > Discovery > Development
Average project lifetime
Projects that do not reach the market
~5 years ~2 years
We are currently implementing changes to the innovation process based on four design principles
Clarified process = less confusion and faster success Scoping, feasibility and market stages created and formalized
Unified project management standards for all stages
Optional process for fast tracking and frontloading formalized
Frontload and gate-keep to improve hit rate Clearly defined gate criteria, hurdles and deliverables
Business case standard based on clearly defined assumptions and risk analysis
Fail faster
Customer centricity mindset Commercial resources allocated throughout all stages for better understanding customer needs,
building customer value propositions and understanding sales opportunities
Focus on learnings and closure of knowledge gaps in early stages
Regional market sign-off and early partner engagement
Steady heartbeats to review, align, increase and prune Fixed project pulse and time boxes added for speed and fewer projects
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We target higher launch rates and more “first time right”
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0
5
10
15
20
25
2007 2008 2009 2010 2011 2012 2013 2014
Total products launched
Public launches
Example 1: Even more products launched to continue positive development
Example 2: Increasingly more accurate upscaling from lab to commercial scale
En
zym
e t
iter
Cultivation time
Protease cultivation scaling
Blue = Lab scale (deciliters)
Green = Lab scale (liters)
Red = Pilot scale (hundreds of liters)
Dark = Production (thousands of liters)
We expect the relative spend on R&D to fluctuate around 14% of sales
This will allow us to continue the trend of being the investment leader in microbial technologies and industrial enzyme innovation
Own estimates indicate that Novozymes spends 2/3 of the entire enzyme industry’s R&D spend on its 48% market share
12%
13%
14%
15%
16%
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000R&D costs DKKm
R&D/Sales
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R&D investments drive growth today and enhance technology leadership for long-term impact
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Basic technologies
Advance understanding, application support, development and formulation of biological systems
R&D investments in production systems and productivity
Established business areas
Growth platforms
Household
Care
Food &
Beverages
Grain-based
ethanol
BioAg
Biomass
Conversion Animal Health
& Nutrition
Biopharma
Emerging
industries
Technical
industries
This is exemplified by the breadth of current innovation pipeline of new solutions to customers
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~50 technology projects
~80 ~40 ~30 ~30 SCOPING & FEASIBILITY DISCOVERY DEVELOPMENT LAUNCH
Hundreds of opportunities
explored
We will continue to extract value from global competencies and develop competencies for more local innovation and partnerships
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Novozymes R&D
Curitiba, Brazil
Patent office
New York, U.S.
Novozymes R&D
Saskatoon, Canada
Novozymes R&D,
Raleigh, North
Carolina
Novozymes R&D
Salem, Virginia Novozymes R&D,
Davis, California
Novozymes R&D
Nottingham, U.K.
Novozymes R&D
Bagsvaerd & Kalundborg,
Denmark
Novozymes R&D
Bangalore, India
Novozymes R&D
Beijing, China
Novozymes R&D
Tokyo, Japan Innovation Center
Shandong, China
Main center
Conclusion
• Speed of technology development is accelerating
• Competitive advantages lie in scale
and mastering the full value chain
• Current focus is on streamlining processes
and accelerating pipeline:
• To strengthen sustainable competitive advantages
• To deliver on long-term financial and impact targets
• To build new businesses beyond 2020
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