innovation curves
TRANSCRIPT
13th May 2015
Mini Master Class:The Innovation Curves
Bruce Wade
Product Life Cycle
Time
Eff
ect
iveness
Introduction
Popularity
Plateau
Decline
Innovation Required
Gartner Hype Cycle
Time
Vis
ibili
ty
Technology Trigger
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Innovation Diffusion
InnovatorsTechies2.5%Try It
Early AdoptersVisionaries
13.5%Get ahead of the heard
Early MajorityPragmatics
34%Stick with the heard
Late MajorityConservatives
34%Hold on
Laggards Sceptics
16%No Way
Technology S curve
Time
Perf
orm
ance
New innovation
Tech Improvement
Mature Technology
Technology S curve
Time
Perf
orm
ance
Quote
“Be innovative, but always learn
from those before you”
