innovation day 2013 1.5 filiep de witte (verhaert) - roadmapping your vision
DESCRIPTION
TRANSCRIPT
1
Roadmapping your vision
CONFIDENTIAL
As an innovation consultant I help companies in developing new product andservice concepts for new businesses creating growth.
2
creating growth.
Filiep DewitteInnovation and design [email protected]
CONFIDENTIAL
Roadmapping
3
Roadmapping
CONFIDENTIAL
What is roadmapping ?
Roadmapping is a powerful technique – pioneered by
Motorola in the 1970s – for planning and
organisation’s technological capabilities to
ensure they meet its commercial or strategic goals in the future.
4
The graphical nature of roadmaps support
strategic alignment and dialoguebetween functions in the firm and between organisations
CONFIDENTIAL
The evolution of video games
5
CONFIDENTIAL
The evolution of the web
6
CONFIDENTIAL
What does the future look like ?
How can we forecasttechnologydevelopments ?
7
CONFIDENTIAL
8
CONFIDENTIAL
Why vision roadmapping
9
?In the known
In the unknown
2013
CONFIDENTIAL
Flexible approach
Roadmapping is a flexible approachthat can be readily customized to address the
particular strategic needs and issues facing firms, government agencies and otherorganizations.
10
It allows the development of a sharedvision of your organization’sfuture, with identifies the key steps needed to realize that vision.
CONFIDENTIAL
Why roadmapping ? Achieving a desired future state o f development
11
CONFIDENTIAL
Fisch – Chemistry for sustainability
12
CONFIDENTIAL
Performance
Research
Production
Chemical business
13
Time
CONFIDENTIAL
Performance
Micro &flow reactor innovation
14
Time
CONFIDENTIAL
Why roadmapping :
• In company stakeholders• Intercompany (sector)• Customers
15
Align different stakeholders …
CONFIDENTIAL
Olympus
16
CONFIDENTIAL
E-bikes take over the role of cars?
New meaning means fundamental growth!
17
“But how to come to thisopportunity?”
400% growthIn 5 years
CONFIDENTIAL
EnvisioningPainting a future use may leads
18
Painting a future use may leads organizations towards novel meaning. Often persona’s and other explorative user centric techniques are needed. However, envisioning poses great challenges to implement.
CONFIDENTIAL
Why Roadmapping : Risk reduction in captial-intensive research and
19
intensive research and development environments
CONFIDENTIAL
Roadmaps are useful tools for :
Strategic and operational decision making and action planningImproving coordination of activities and resourcesIdentifying, evaluating and selecting strategic alternativesCommunicating visions to attract resourcesStimulating radical innovation and investigations Monitoring progress
20
CONFIDENTIAL
The elements to build a roadmap
21
CONFIDENTIAL
22
KNOW WHY ?Business &market
CONFIDENTIAL
The elements to build a roadmap
23
CONFIDENTIAL
24
KNOW WHAT ?Product – service - proces
CONFIDENTIAL
The elements to build a roadmap
25
CONFIDENTIAL
26
KNOW HOW ?Technology
CONFIDENTIAL
The elements to build a roadmap
27
CONFIDENTIAL
28
KNOW WHO ? KNOW WHERE ?KNOW HOW MUCH ?
Other resources
CONFIDENTIAL
Architecture of a roadmap
29
CONFIDENTIAL
Roadmappingprocess
30
CONFIDENTIAL
Linking the future to the present …
31
Where are we now ?
How can we getthere ?
Where do we want to go ?
CONFIDENTIAL
32
How to get content ?
CONFIDENTIAL
We organize roadmap workshops …In company
Villeroy&Boch:creationsquadroedge 12• Input from sales• Input by user observations• …To create differentiating products fot the future
33
Product launch Squaroedge 12 (mid 2013)Observations (mid 2011) Product ideas: Sketches and renders
CONFIDENTIAL
We organize roadmap workshops …for governments …
34
CONFIDENTIAL
Business/Market Workshop
Product Service & Process workshop
Technology
Roadmap Creation …
35
consultation Roadmap definition
Reporting and clustering
information
Preparation
Kick-off
Timeline / duration : 6 to 9 months
Technology workshop
Charting workshop
Final roadmap
E-FIETSLAADSTATONS
CONFIDENTIAL
36
CONFIDENTIAL
VERHAERT MASTERS IN INNOVATION®
HeadquartersHogenakkerhoekstraat 21
9150 Kruibeke (B)tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 [email protected]
More at www.verhaert.com
37
VERHAERT MASTERS IN INNOVATION®
NetherlandsESIC European Space Innovation Centre
Kapteynstraat 12201 BB Noordwijk (NL)Tel: +31 (0)618 12 19 19
More at www.verhaert.com
MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubateyou as an innovator.
We provide an extensive training program with different tracks and covering critical areas of newproducts and business innovation.
Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, anannual conference on best practices and insights on new products & business innovation.