Innovation Edge

Professor Ashley Hall

Innovation Design Engineering – Cape Peninsular University Cape Town

Royal College of Art & IDE

Hyde Park Royal College of Art

Imperial College London

Royal Albert Hall Royal College of Music

Natural History Museum Science Museum

Victoria and Albert Museum

Helen Hamlyn, Innovation RCA

1851 Commission

Our local partners in ‘Albertopolis’

Animation Architecture Ceramics & Glass Communication Art & Design Conservation Critical & Historical Studies Critical Writing in Art & Design Curating Contemporary Art Design Interactions Design Products Fashion Menswear Fashion Womenswear Global Innovation Design Goldsmithing, Silversmithing, Metalwork & Jewellery History of Design Information Experience Design Innovation Design Engineering Painting Photography Printmaking Sculpture Service Design Textiles Vehicle Design

24 Masters & MPhil/PhD RCA programmes All postgraduate

1340 students School of Design 6 Masters & PhD programmes

RCA Postgraduate education

Furniture: James Dyson DC06

DP: Thomas Heatherwick’s New London Bus

IDE: Duncan Kerr and Apple

VD: Ian Callum’s New Jaguar Design

School of design graduates

Bringing together staff and students from over 20 countries and disciplines to work with commercial partners on cutting edge design and research projects

Interdisciplinary Design at the RCA

…withDiplomatdesigningfurnitureandproductsforover15years…

…toinnova:vesea:ngstructures…

...from future aircraft cabins for Airbus in 2030…

…publishedinpapers,bookchaptersandeditedbooks…

IDE: 36 Years 1980-2016

Partnership with

i Cross-disciplinary

30 years ago

Teaching design to engineers

tInter-disciplinary

10 years ago

Design engineeing

mTrans-disciplinary

2-3 years ago

Multiple disciplines

Evolution of the IDE department

27 Countries

96 Students MA & PhD

Austria / Belgium / China / Chile /Denmark / Ecuador / France / Germany / Greece / Hungary /India / Iran / Japan / Mexico / Netherlands / New Zealand / Norway/ Pakistan/ Poland / Russia /South Africa / South Korea / Sweden / Taiwan / Thailand / United Kingdom /United States

Cultural Diversity

STUDENT BACKGROUNDS 2014: 27 countries and over 15 disciplines

Disciplinary Diversity

Teaching design led innovation

Diverse Intakes

INTRO DMI EXP DE SUPERFORM

SOLO MAJOR

GIZMO I’LL TAKE NINE GOGLOBAL

IDE1 PROGRAMME

PLUS: CHS + WEDNESDAY PM LECTURES

GROUP PROJECT

SOLO

GROUP PROJECT

SOLO

IDE2 PROGRAMME

PLUS: WEDNESDAY PM LECTURES

ACROSS RCA

CHS EXAMS COMMERCIAL

I’ll Take 9

350 Million iPods sales to end 2012 take up 2.5km x 1km x 0.35km

1.8 tons of raw materials per PC

I’LL TAKE NINE

I’ll Take 9

Ashok Door Wedge

I’ll Take 9

Volkswagen Toilet Brush

I’ll Take 9

Leica Scissors

I’LL TAKE 144

GIZMO

GIZMO

DMI Disruptive Market Innovation

PROTOTYPING

PROTOTYPING

Morph Folding Wheels

Luc Fusaro: Olympic 100m running shoe

Luc Fusaro: Olympic 100m running shoe prototyping

Luc Fusaro | Designed to Win | 5

LIST OF CONTENTS

Executive summaryStatement of originalityAknowledgements

Introduction Context Project brief Motivations

Preliminary research Quest for speed Infrastructures Race conditions Equipment Concept generation

Core research Key insight User research - The white flash of lightning User research - National & Elite athletes Market analysis Customization Material Exploration Additive manufacturing

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11131517

192123252729

3133353739414345

Please turn

Luc Fusaro | Designed to Win | 43

MATERIAL EXPLORATIONFIRST OPPORTUNITIES FOR CUSTOMIZATION

In parallel of the market analysis and user research I was doing, I started experimenting with materials in order to find opportunities for customization.The first thing to do was to get a standard sole and try to vary its stiffness by changing its material composition.Pr. Iannucci at the department of material at Imperial College has previously investigate carbonanotubes in collaboration with Adidas. He encouraged me to explore with fibber glass, carbon fibber, cured laminated glass and resins.

The simplest way to get a sole was to cast an existing one. As the shoe used was still needed for further experiments, the sole and upper could not be separated, an alternative route was then followed. The thickness was determined using a plastic part that has been vacuum formed to produce the upper part of the mould. The first parts produced by casting were made out of polyurethane resin. It appears that the mechanical properties of the resin are not very suitable for sprinting. The plate is stiff enough but more fragile than current soles.

Casting processes have been fully experimented using silicone rubber, ceramic clay and plaster and thus part of the initial learning objectives has been fulfilled.LEFT

Results of different experiments of casting and material exploration

EXP Experimental Design Innovation

Toki, Chris P, T-Paul, David - Zeus

Experimental production with robotic folding

Experimental skin safe conductive materials

Sarat Babu - Microkinetics Experimental microkinetic materials

Experimental sense enhancement

IDE Businesses

Mark Sanders: Strida folding Bike

Omlette: Chicken coops

Bare: Skin safe conductive ink Kranium: Cardboard bike helmet

…I want to be a designer who’s not been designed… IDE 2012 Entrance exam candidate

GoGlobal Project 2005  China Product Urbanisation 2006 -7 Thailand Massclusivity 2007 China Post consumerism 2008 Japan Future of Food 2009 Ghana eArtisans 2010 China Rural-Urban 2011 India Craftology 2012 Korea Social city software 2013 Australia Sports Innovation 2014 Israel-Palestine Peace of Design 2015 Russia City sustainability 2016 South Africa Design at bottom of pyramid

GoGlobal Israel-Palestine 2014

Peace of DesignIDE + Shenkar College of Engineering and Design

Partners: Ehete, Parent’s Cirlce, BASR, Ahoti, Kibbutz Harduf, Uhm El Fahem, Al Basma, Husan School, Lakiya

West Bank– Parents Circle Embroiderers

Experience

Uhm El Fahem – Arabic Ceramics

Mapping the value chain

Cultural Transfer

Liberating differences

•  Rehnberger’scarcopyingprojectexploringamethodofillustra:ngculturaldifferences

•  OriginalsrightandcopiesmadeinThailandontheleJ

Translocated making

Secret design by Cairn Young

Translocated making in 3 cultures: Lobe (Ghana) Ironman (UK) Copperking (India)

...to studying cultural influences in design collaborations…

Ques:ons

http://rca.academia.edu/AshleyHall/About