innovation & experience differentiation; key for success in a world of change & disruption
TRANSCRIPT
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation & Experience DifferentiationThe Key for Success in a World of
Disruption & Change
1Innovation & Experience Differentiation
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
“Its is not the strongest species that survives, not the most intelligent, but the one most responsive to change”
Charles Darwin
2Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
The Power of the universe, life & through all forms of creations.
3Innovation, The Key for Success in a World of Change
Evolution; Adaptability to change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design 4Innovation, The Key for Success in a World of Change
The Key of The Universe
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
“The arrogance of success is to think that what you did yesterday
will be sufficient for tomorrow.”
William Pollard
5Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Maintaining Relevancy to The Increasing Level of Change!
Todays’ Most Critical Challenge
6Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Forces of Disruption18th-21st Century
7Innovation, The Key for Success in a World of Change
Industry
Technology
Experiences & Innovation
18th Century 19th Century 20th Century 21st Century
Dis
rup
tio
n L
eve
lL
ow
Hig
h
Product Focus
Information
People
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Business Challenges in The World of TodayGlobalized Competition Slowing Economy Technology Disruption Behavior Changes Differentiation Increasing Expenses Shrinking Profits Fragmentation
8Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Everyone has a strategy until he gets punched down in the face. Change takes everyone
by a storm; businesses, brands, communities & Governments.
9Innovation, The Key for Success in a World of Change
Change hits by a Storm
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Sameer Issa | Strategic Advisor on Innovation & Experience Design 10Innovation, The Key for Success in a World of Change
Political disruption in the Middle East!
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Most of your competitors don’t even exist yet
11Innovation, The Key for Success in a World of Change
Disruptive Change
Innovation is about managing the uncertainty of tomorrow
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation= Creativity X Commercialization
12Innovation, The Key for Success in a World of Change
More than 50% of revenue in the next five years will come from resources that don’t exist today. That is why innovation is todays biggest business challenge.
More than 75% of CEO’s name innovation as one of top business challenges
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Great Products are not enough anymore
13Innovation, The Key for Success in a World of Change
In a disrupted business landscape of today, differentiation around products, services or price is no
longer possible, Not anymore!
Raising the challenge Bar
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
The Surplus Society
The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, having access to same resources, producing similar things with similar prices and similar quality.
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Greater Customer Expectations
We now live and operate in a fiercely competitive and globalized world where the pace of change increases daily. Super savvy customers now expect, by default, great products and services as standard so it's no longer a point of difference.
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Sameer Issa | Strategic Advisor on Innovation & Experience Design 16Innovation, The Key for Success in a World of Change
Differentiation Around Experiences
“ To create great products, start
by customer experiences, and
then work your way backwards
to technology”- Steve Jobs
Moving away from what we do to how we do things
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation InitiativesConstantly Redefining the core business
17Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design 18Innovation, The Key for Success in a World of Change
The biggest brand in the world built entirely on innovation
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Google Innovative Projects
The core business of google has been built around search and advertising. However, over the past five years, Google’s revenue from search and advertising has dramatically dropped to below 65%! So, what has Google been doing about this?
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Google glasses, wearable technology, Android, Google Balloon..etc
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Google Innovative ProjectsGoogle has a policy to have at any given time at least 100 different projects, Realizing the fact that 90 will most likely fail, google embraces the bigger picture; it’s the 10 projects which succeed that counts the most as it will not only generate huge revenue to cover the overall investment, but also explore strategic areas where the core business of Google will be defined around tomorrow.
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation changes everythingwithin the context of innovation, all traditional business, management, communications and
media principles are not viable anymore.
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Thinking Big
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation is not invention!innovation is not about inventing new
technologies but rather putting existing things to work differently
22Innovation, The Key for Success in a World of Change
Rethinking Everything
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Culture is the Key to InnovationCulture, Collaboration, Insights, Variety, tolerance to
Risk, are essential keys to innovation
23Innovation, The Key for Success in a World of Change
innovation starts with culture
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Sameer Issa | Strategic Advisor on Innovation & Experience Design 24Innovation, The Key for Success in a World of Change
Innovation is about People
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation is the capacity to keep constantly re-inventing your
business and agility to respond to increasing changes
25Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovate or Die!
26Innovation, The Key for Success in a World of Change
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
Strategic Services
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Helping Smart Organizations Succeed through Innovation & Differentiated Experiences
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Innovation Learning Workshops
• Leading for innovation requires new sets of skills not applicable within the norms of traditional management.
• Traditional management approaches are simple not viable within the context of Innovation, because management by definition means dealing with what already exists, while leading for innovation is based around the unknown and the uncertainty of tomorrow
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For Leaders, CEO’s and Executive teams.
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Digital Innovation Workshops
• Helping organizations to grow & monetize their digital media engagement and define new unseen opportunities through worlds’ leading methodologies and proven Digital Innovation strategies.
• Vertical workshops for traditional media organizations to help define results-driven digital innovation strategies and engagement.
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For Digital Executives Teams
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Strategic Consulting• Building Internal organizational innovation capacity
through proven innovative strategies. • Remove innovation killers, build organizational culture to
support innovation. • Re-engineer business components & business Model
Design. • Optimize innovation to impact business button line and
grow its metrics
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Country Branding & Governmental Innovation• Helps governments and communities to build internal
responsive capacity for change through embedding innovation principles within its core decision making processes.
• Engineer Country Branding initiatives creating livable differentiated experiences to capitalize on unseen opportunities and positively impact economical, social, political and cultural dynamics.
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Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change
Innovation Projects & Initiatives
• Helping organizations explore new markets and capitalize on unseen opportunities within both online and offline spaces through leading innovation initiatives and projects.
• Design differentiated customer experiences and re-define products, media, and communications strategies around such experiences.
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Sameer Issa | Strategic Advisor on Innovation & Experience Design
CHANGING THE WORLD; one business at a time
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