innovation hydration - collaborative consumption - rob fanshawe
DESCRIPTION
Rob Fanshawe's slide deck from Innovation Hydration on the 5th June 2014. Connect with Rob at http://sg.linkedin.com/in/robertfanshaweTRANSCRIPT
The concept behind ‘Disruptive Technology’: Collaborative Consumption
Rob FanshaweCEO & Founder, PeerBriefGroup MD & Co-Founder, 33 Talent
Collaborative consumption“A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”
“Evolution of Consumption”
Ownership Accumulation Substitution
“Evolution of Consumption”
CollaborativeSubstitution – Progressive
Ownership
TO
Collaborative – Progressive Non-ownership
Why happening?
We’re moving from a world where we’re organised around ownership to one organised around access to assets
Economic - Cost Technology - Speed Social - scale
Idling Capacity
Where is the change?
Transportation Product & Apparel Hospitality Leisure
+ Critical Mass + High Costs
Hilton, 650000
Marriot 650000
AirBnB, 500000
Bed Listings– Sept 2013
Labourforce disruption
Finance Labour Education & Skill Hubs
2011
2012
2013
2014
0 2,000,000,000 4,000,000,000 6,000,000,000 8,000,000,000 10,000,000,000
$ mil
Monetisation of Assets: Knowledge and Networks
Labour: Peer2Peer
Internal Referrals External Crowdsourcing
THE THREAT COMES FROM THE PEOPLECompanies must evolve their business models to avoid becoming irrelevant as customers connect with each other
This is not a passing trend, this is a revolution
Thank you
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