innovation igniter-elearning

are both inside and outside the walls of Cognizant

-Frank D’souza

CREATIVITY

Iron bar Horse Shoe Needle Watch Spring

510.5

3,2852,50,000

DOLLARS

CREATIVITY

D O L L A R S

So what is the key to increasing those numbers before the big word…

CREATIVITY

The answer is just one word…

CREATIVITY

Are you creative?

What does your mind see when you hear the word creative?

This?

CREATIVITY

Are you creative?

What does your mind see when you hear the word creative?

This?

Or This?

CREATIVITY-

a f e w t e rm sCreativityThe skill & imagination to create new things.

InventionAnything created for the first time through use of imagination.

Innovation-The practical application of creative ideas, in which the viable offering is new to a specific context and time. -Provides value to user and provider-Gartner’s definition: The successful realization of novel ideas that create value for an organization.

Creative confidenceThe natural ability to come up with new idea and the courage to try them out.

-David M. Kelly,IDEO Founder

WHY INNOVATE?

Organizations lose their market to others , if they don’t innovate

lost to

lost to

WHY WE DON’T INNOVATE?

THE MAGIC OF INNOVATION- B o s t o n C o n s u l t i n g

G r o u p ( B C G )

input/technology process market-facing

sust

ain

ing

en

hanci

ng

bre

akt

hro

ugh

b y in c re

a s i ng c

rea t i

v e confi

dence

OU

R AIMim

pact

of

innovati

on

innovation

IMPACT OF INNOVATION

Innovations that help sustain the current competitive advantage

Innovations that help the organization gain a clear advantage within market boundaries

Innovations that help the organization redefine market boundaries

impact

of

innovati

on

sust

ain

ing

en

hanci

ng

bre

akt

hro

ugh

KEY SKILLS FOR INNOVATION

Ass

oci

ati

ng

Ob

serv

ing

Experi

menti

ng

Qu

est

ion

ing

Netw

ork

ing


Asso

ciatin

g

Ability to connect seemingly unrelated questions, problems, ideas from different fields

desire to create efficient markets

fiancé couldn’t find dispensers

local classifieds ads were

ineffective


Asso

ciatin

g

Ability to connect seemingly unrelated questions, problems, ideas from different fields

art of calligraphy meditation fine details of mercedes benz

Ob

serv

ing

Often the surprises that lead to new business ideas come from watching other people work and live their normal lives.

Gench

i G

enbuts

u


Go a

nd

see fo

r yourse

lf

Experim

entin

gKEY SKILLS FOR INNOVATION

Create PrototypesLaunch Pilots

Experiment!

Employees should be encouraged to experiment. If we can get processes decentralized, we can do a lot more experiments without it

being very costly, and we get a lot more innovation!


Qu

estio

nin

g

Innovators constantly ask questions that challenge common wisdom.

Why?

Why not?

What if we do this?

What if we did not do this?

Why should associates follow so many steps for a simple process?

How can people instantly approve requests?

Why do associates have to repeat the same details again?


Qu

estio

nin

g

Innovators constantly ask questions that challenge common wisdom.

Why?

Why not?

What if we do this?

What if we did not do this?

Why should associates follow so many steps for a simple process?

How can people instantly approve requests?

Why do associates have to repeat the same details again?

SUCH QUESTIONING RESULTED IN…

CUSTOMER DELIGHT!

b y C o g n i z a n t A p p l i c a t i o n S e r v i c e s t e a m

Netw

orkin

gKEY SKILLS FOR INNOVATION

Devoting time and energy to finding and testing ideas through a network of diverse individuals gives innovators a completely different

perspective.

To improve the networking skills at Cognizant, theiCommunity Forum

Provides an opportunity to stimulate creative thinking.

Contact 5 most creative people that you know and ask them to share what they do to stimulate

creative thinking.

ACTIVITY

INNOVATION MODELS AT COGNIZANT

Centralized InnovationWorks towards delivering corporate innovation strategies. The team focuses on innovations that are more discontinuous, consumer or technology driven.Example: Global Technology Office/GTO, Concept Lab

Distributed InnovationEmployees are individually motivated to innovate in their areas of work. Every associate is an innovator and works on developing ideas.

De-centralized InnovationThese teams are embedded with business units. Their priority is based on intimate familiarity with current products, customers and strategies.

MANAGED INNOVATIONA cohesive way of involving discipline, practice, behavior and process in the act of

innovating.

Creating system processes & infrastructure that facilitate creating an environment for

innovation across the organization.

Top Down Strategy Motivating employees towards

creating a culture of innovation.a.k.a. Innovation Change

Management

Bottom Up Strategy

INNOVATION ORGANIZATIONDemands InnovationDefines Innovation PolicyFund & Enable Innovation

Innovation Leader

(SBU Leader)

Mentoring Idea ChampionsSupport Team membersDetermine Focus Areas

Track & improve Innovation …performance metrics

Innovation Champion(Client)*

Innovation Champion

(Delivery Manager)

Identify challenge areasConduct regular ideation sessions by applying relevant innovation tools and

techniquesRecognize, mine and bring into spotlight; the innovation cycle in iSpace

IdeaChampion

Onsite

IdeaChampionOffshore

IdeaChampion

Client

INNOVATION CAPABILITY BUILDING PROGRAMA program to build innovation competency and equip the Innovation Champions & Idea

Champions to drive innovation.

The session includes:1. Strategizing Innovation

2. Managed Innovation Framework

3. Engaging with clients on innovation

4. Practicing Managed Innovation

5. Innovation Process & Infra

6. Measurement of innovation

7. Rewards & Recognition

8. Way Forward

TYPES OF INNOVATION

Involves high riskTransform existing marketsRequires relatively high investmentCreates multiplier effectInvolves high time-to-market

Breakthrough Innovations

Involves low riskImproves competition in current marketsRequires low to moderate investmentRequires immediate implementation

Incremental Innovations

INCREMENTAL or BREAKTHROUGH?w h e r e t o i n v e s t ?

impact

of

innovati

on (

$)

number of innovations

1 B

illio

n

1000s 10,000s. 100,000s

1,000,000s

1000 employees can create $1,000,000 impact at $1,000 average, with low risk & high

efficiency.

Incremental Innovation creates a long tail effect, which means…

INNOVATION LANDSCAPE

Problem SolvingZONE 1

Continuous improvements

ZONE 2

Catch-up Jumps

ZONE 3

Strategic Leaps

ZONE 4

Reactive Proactive

Breakthrough

Incremental benefits




ZONE 2

Catch-up Jumps

ZONE 3

Strategic Leaps

ZONE 4


Reactive

It is a reactive creativity that starts when a problem emerges




ZONE 2

Catch-up Jumps

ZONE 3

Strategic Leaps

ZONE 4


This is the gap between current position and targeted position.

It generates ideas to minimize the gap.

Zone 1 & Zone 2 result in incremental benefits.

Proactive




ZONE 2

Catch-up Jumps

ZONE 3

Strategic Leaps

ZONE 4

If a pattern of problems occur, there is a need to re-think the

product/process, rather than incremental thinking.

Reactive

Breakthrough




ZONE 2

Catch-up Jumps

ZONE 3

Strategic Leaps

ZONE 4

This occurs when one creates and leads with a paradigm shift

Breakthrough

Proactive

iSPACEOnce the Innovation profile for the client is identified, Innovation Management Cycle

begins.

iSpace helps the account to:Capture ideas

Collaborate virtuallyEvaluate ideas & approve them for implementation

Monitor the outcomesEnables customers to participate, contribute and track the innovation

process.

INNOVATION INDEXThis helps the account to understand its progress w.r.t. the end of the objective year,

and to plan the road ahead.

TOP 3 contributors are awarded during the Cognizant Innovation Summit

iBANK

iBank stores virtual money (iBank Credits ), which is the effort of an Associate towards innovation.

The $ value of the innovation is split as virtual money among the innovators as per the %contribution

COGNIZANT INNOVATION AWARDS

720,000 $

2717

…

4402

5

HACKATHON

most exciting innovation event

associates shape ideas to prototypes

time span of 48 hours

guidance of noted leaders

INNOVATION ROADSHOWS/SUMMIT

Innovation Day

Innovation Week

Cognizant Innovation Summit

Innovation Award

Index Award

iBank Award

Best Idea & Innovation Champion Award

Best Stall Award

Best Virtual Stall Awards

Champions Certification

NEXT STOP?...

Mail us at: InnovationGroup@Cognizant.

com

Contact the Account Idea Champion/ CIG Spoc for being a part of the

Managed Innovation Initiative for your account.

THANK YOU

-Prasita K.

innovation igniter-elearning

Business

challenge

stimulate

cognizant

rewards amp

innovation

problem solvingzone

incremental

strategic