Innovation in Career and Technical Education through

Industry Credentialing

Dr. Leane SkinnerDr. Elisha Wohleb

September 27, 2013

Industry Credentials

• A “pathway” examination that leads to a completed industry certification

• Can be earned before high school graduation• May lead to entry-level jobs immediately after

high school• Represent the mastery of one or more skill sets

Credentialing Timeline

1980s

• Industry demanded a degree• Academically strong but lacked practical skill

1990s

• Industry developed certification programs

2000s

• Industry is demanding a mix of academic skills and industry certifications

Industry Credentials

Why Credential?– Verified Credit Option for CTE Courses– Explores Critical Job Roles and Skill Sets– Builds Student’s Self-Esteem and Confidence– Credentials are Predictors of Success– Improves CTE Programs– Identifies Extended Career Pathways for Students– Meets the Needs of a Skilled Workforce– Builds Student Resumes – Acts as Professional Development for Teachers– State and Local Support for Credentialing

Areas of Industry Credentialing

• Agriculture, Food and Natural Resources

• Architecture and Construction• Arts, A/V Technology, and

Communications• Business, Management, and

Administration• Education and Training• Information Technology• Finance

• Health Science• Hospitality and Tourism• Human Services• Law, Public Safety, Corrections

and Security• Manufacturing• Marketing, Sales, and Service• STEM• Transportation, Distribution,

and Logistics

Industry Credentialing Tests

• NOCTI tests– designed to measure an individual's knowledge of basic

processes including the identification and use of terminology and tools

– tests can be used for secondary or postsecondary education as well as business and industry applications.

• Work Force Ready– provides assessments for Career and Technical Education

that are supported by industry, education and policy leaders

– Part of SkillsUSA

Industry Credentialing Tests

• NCCER– Complete series of entry- and journey-level written

assessments as part National Craft Assessment and Certification Program (NCACP). These assessments evaluate the knowledge of an individual in a specific craft area.

• AAFCS Pre-Professional Assessment– The Pre-PAC program develops pre-professional

assessments and industry-recognized certifications for areas of family and consumer sciences

Industry Credentials

OSHA 10 hourNOCTI -Agriculture Mechanics -Building Construction Occupations -Carpentry -Construction -Small Engine TechnologyBriggs and Stratton Master Service Technician Artificial Insemination TechnicalNOCTI -Agricultural Technology -Animal Systems -Agricultural Biotechnology -Production Agriculture -Floriculture -Floriculture – Greenhouse

NOCTI -Horticulture – Landscaping -Horticulture – Olericulture and Pomology -Production Agriculture -Forest Products and ProcessingSetting of Landscape Plants PermitLandscape Design PermitTree Surgery PermitHunter Education CertificationInternet Computing Core Certification

Agriculture, Food, And Natural Resources

Agriculture, Food, And Natural Resources

Hunter Education Certification• Certificate is permanent and allows you to legally

purchase a hunting license in Alabama• Assessment includes:

– Introduction to Hunter Education– Know your firearm equipment– Basic Shooting Skills– Basic Hunting Skills– Primitive Hunting Equipment and Techniques – Be a Safe Hunter– Be a Responsible and Ethical Hunter– Preparation and Survival Skills– Understanding Wildlife

Industry Credentials

NOCTI -Architectural Drafting, Technical Drafting -Electrical Construction, Electrical OccupationsWork Force Ready -Technical Drafting, Architectural Drafting -Cabinetmaking -Masonry -Residential WiringOSHANCCERConstruction Masonry- Block, Construction Masonry- Brick, Construction Masonry- Stone

NOCTI -Welding -Plumbing -HVAC, HV AC/RAmerican Welding SocietyWork Force Ready -Welding -Plumbing -HC AV and Refrigeration

Architecture and Construction

Architecture and Construction

American Welding Society• Welding Processes • Heat Control & Metallurgy (carbon

and low-alloy steel)• Weld Examination• Welding Performance • Definitions and Terminology • Symbols - Welding and NDE • Test Methods - NDE • Reports and Records • Duties and Responsibilities • Safety • Destructive Tests • Cutting • Brazing • Soldering

• Procedure and Welder Qualifications• Mechanical Test and Properties• Welding Inspection and Flaws• NDE • Utilization of Specification and

Drawings • Materials and Design• Fabrication • Inspection• Qualification

Industry Credentials

Print EdNOCTI -Graphic Communications TechnologyPrintED – SkillsUSA Co-brand – Graphic CommuncationsCertified Broadcast TechnologistNOCTI -Television Production -Advertising and DesignWork Force Ready -Television Video Production -Photography -3D Visualization and AnimationAdobe Certified AssociateAdobe Photoshop 7.0Adobe PageMaker Certification

Certified Internet Webmaster Application DeveloperCertified Internet WebmasterCertified Internet Webmaster Associate CertificationCertified Internet Webmaster E- CommerceCertified Internet Webmaster Enterprise DeveloperCertified Internet Webmaster Internetworking ProfessionalInternet and Computing Core Certification

Arts, A/V Technology, and Communications

Arts, A/V Technology, and Communications

Adobe Certification– Photoshop 7.0, Certified Associate, PageMaker– Certification by Adobe is recognized as an industry

asset—an immediate way to communicate your knowledge and gain advanced skills.

Industry Credentials

Alabama Career Readiness Certification (Co-Op)Microsoft Office Specialist (MOS)ASK Institute – Fundamental Business ConceptsInternet Computing Core Certification

Business, Management, and Administration

Business, Management, and Administration

Microsoft Office Specialist (MOS)– Certification in Word, Access, PowerPoint, Excel,

SharePoint, Outlook, OneNote– Certifications display mastery of skills needed to

properly operate each Microsoft Office program

Industry Credentials

AAFCS Pre-Professional Assessment Education FundamentalsNOCTI -Education and Training -Early Childhood Care and EducationAAFCS Pre-Professional Assessment -Early Childhood Education -Education Fundamentals

Education and Training

Education and Training

NOCTI Early Childhood Education and Care – Basic• Assessment includes:

• 3 Hours, 193 Questions

─ Health and Safety─ Cognitive Development─ Language Development and

Communication─ Physical Development─ Social and Emotional

Development─ Community and Family

Relationships─ Observation, Documentation,

and Assessment─ Professionalism

─ Classroom Organization and Arrangement

─ Creativity─ Diversity in the Classroom─ Inclusion of Children with

Special Needs─ Positive Guidance Techniques

and Reinforcement

Information Technology

Industry Credentials

A+Cisco Certified Entry Network TechnicanCisco Certified Network Associate -CCNA -Routing and Switching -WAN SwitchingCisco Network AdministratorCitrix CertifiedNetwork AssociateComputer Service SpecialistFiber Optics Installer CertificationHTI + Home Technology Integrationi-Net+ CertificationLinux + Linux Operating SystemMicrosoft Certified Technician Specialist (MCTS)

Apple Certified Technical CoordinatorCertified Computer Service TechnicianCertified Network Computer Technician Certified Novell AdministratorCertified Novell EngineerNetwork+Work Force Ready – Internetworking, Computer Maintenance TechnologyMicrosoft Certified Database AdministratorMySQLOracle Certified Associate

Information Technology

Industry Credentials Continued

Architect for JAVA Technology JAVA 2 PlatformDeveloper for JAVA PlatformJAVA 2JAVA FundamentalsJAVA Programmer CertificationJAVA ScriptJAVA-EJB 2.0Microsoft Certified Applications DeveloperMicrosoft Certified Systems Engineer for Windows 2000 and Windows NT 4.0Microsoft Certified Systems Engineer + Internet

Microsoft Certified Systems Engineer, Applications Developer, Solutions DeveloperAdobe -Certified Expert -Certified Associate -PageMaker Certification -PhotoShop 7.0

Information Technology

Cisco Certified Network Associate• Assessment includes:– LAN and WAN design– IP Addressing– Routers and Routing Protocol– VLAN– Network Security and Management

• Remains valid for 3 years

Finance

Industry Credentials

C3Microsoft Office SpecialistExpert Rating: Accounting Principles Test or Brainbench Bookkeeping Brainbench -Investment ConceptsExpert Rating: Retain Banking Awareness and Terminology A*S*K* Institute – Concepts for Finance

Finance

Brainbench Investment Concepts• Measures knowledge of personal investment.• Assessment includes:

─ Annuities─ Basics─ Bonds─ Mutual Funds─ Options

─ Organization of Funds─ Retirement ─ Stocks

Health Science

Industry Credentials

Certificates of Mastery, NCHSE OK Career Tech Test Center, CPRCPRAdvanced Health Science CertificateAthletic Training Student Aide, CPRCertified Medial Assistant, CPRFirst Aid, CPR, AED, First Responder, Basic EMTOSHA 10 Hour CertificationCertified Surgical Technician, ARCESTEMT Basic, AL Dept. of Public HealthCertified Pharmacy Technician

Sports Safety TrainerNOCTI -Medical Assisting, Health Assisting, Home Health Aide -Animal Systems, Veterinary Technician, American Veterinary Medical Association -Animal Systems -Diagnostic Services, CPR -Health Infomatics

Health Science

CPR (Red Cross)• Give you the skills to save a life• Align with OSHA’s Best Practices for Workplace

First Aid Training Programs• Course Options:– First Aid– CPR/AED– Review– Challenge

Hospitality and Tourism

Industry Credentials

ServSafeNOCTI -Commercial Foods -Culinary Arts Prep Cook Level I Level 2 -Commercial Foods -Culinary Arts Prep Cook Level I Level 2AAFCS Pre-Professional Assessment Culinary ArtsProStart-Foundation of Restaurant Management, Culinary Arts Level I Level 2

NOCTI – Hospitality Management -Food and Beverage -Lodging

Hospitality and Tourism

ServSafe (Food Handler Program)• Assessment includes:– Basic Food Safety– Personal Hygiene– Cross-contamination and Allergens– Time and Temperature– Cleaning and Sanitation

• Approximately 60 to 90 minutes

Human Services

Industry Credentials

ServSafeAAFCS Pre-Professional Assessment -Food Science Fundamentals -Broad Field FACS -Nutrition, Food, and Wellness -Food Science Fundamentals -Early Childhood EducationNOCTI – Early Childhood Care and EducationAAFCS Pre-Professional Assessment -Early Childhood Education -Family and Community Services -Housing and Furnishings -Fashion, Textiles, and Apparel -Personal and Family Finance

AAFCS Pre-Professional Assessment -Interior Design FundamentalsNOCTI -Cosmetology -Nail SpecialtyCosmetology Licensure

Human Services

NOCTI Cosmetology• Assessment includes:– Safety and Sanitation– Scientific Concepts– Salon Related Business Skills– Physical Services– Chemical Services– Hair Designing

• 3 Hours, 164 Questions

Law, Public Safety, Corrections and Security

Industry Credentials

NOCTI -Protective Services -Criminal JusticeAmerican Red Cross -First AidFirefighter IBasic Wild and Firefighter TrainingBackflow Prevention Assembly TesterOSHA 10-Hour General IndustryCertified Fire Protection SpecialistInspection and Test of Water-Based Systems I

Law, Public Safety, Corrections and Security

NOCTI Protective Services• Assessment includes:– Public Safety– Law Enforcement– Fire Fighting– Emergency Medical Services– Career Development– Homeland Security

• 3 Hours, 172 Questions

Manufacturing

Industry Credentials

NCCERNOTCI -Industrial Maintenance Mechanic -Precision Machining -Electronics, Electronic TechnologyWork Force Ready -CNC Milling and Turning Technology -Electronics Application and Technology, RoboticsOSHANIMSNCCER

Manufacturing

NIMS (National Institute for Metalworking Skills)• Types of assessments:– Standards-based– Performance + Knowledge

• Used by companies as basis for recruiting, hiring, placement, promotion

• Serve as performance assessment

Marketing, Sales and Service

Industry Credentials

Internet and Computing Core CertificationMicrosoft Office Specialist (MOS)A*S*K* Institute -Fundamentals Marketing Concepts -Concepts of Entrepreneurship and Management

Manufacturing

Internet and Computing Core Certification (IC3)• Provides students and job-seekers with the

skills needed to succeed in fields requiring computer knowledge

• Assessment includes:– Computing Fundamentals– Key Applications– Living Online

STEM

Industry Credentials

NOCTI -Pre-Engineering, Engineering TechnologyWork Force Ready -Engineering Technology

STEM

Pre-Engineering/Engineering Technology• Assessment includes:

– Overview of Engineering – Design Process/Problem Solving– Manufacturing– Assembly and Fabrication– Materials– Communication and Teamwork– Safety– Engineering Systems

• 3 Hours, 202 Questions

Transportation, Distribution and Logistics

Industry Credentials

ASENOCTI -Automotive Technology Standard, Automotive Technology Core -Collision Repair Technology, Collision Repair & Refinish Technology -Diesel Engine TechnologyOSHAWork Force Ready -Aviation Maintenance -Marine Service Technology -Power Equipment Technology

ASE-AYES-SkillsUSA Co-brand -Automotive Refinishing, Collision Repair -Diesel Engines and Electronic Systems

Transportation, Distribution and Logistics

Work Force Ready – Aviation Maintenance• Assessment includes:─ Maintain wood structures ─ Maintain aircraft covering─ Maintain aircraft finishes ─ Maintain sheet metal and nonmetallic

structures─ Demonstrate ability in aviation welding ─ Demonstrate knowledge of assembly and

rigging ─ Apply knowledge of airframe inspection─ Apply knowledge of aircraft landing gear

systems ─ Apply knowledge of hydraulic and

pneumatic power systems─ Ability to apply knowledge of cabin

atmosphere control systems─ Apply knowledge of aircraft instrument

systems

─ Apply knowledge of communication and

navigation systems─ Apply knowledge of aircraft fuel systems─ Apply knowledge of aircraft electrical

systems ─ Apply knowledge of position and warning

systems ─ Apply knowledge of ice and rain control

systems ─ Apply knowledge of fire protection systems ─ Demonstrate knowledge of job related

safety requirements

to FAA power plant and airframe competencies

The Certification Journey at Auburn

2002• Became an approved Microsoft Office Testing Center• Exams optional for initial teacher certification students

2006• The unthinkable• Exams required for all initial teacher certification students

2008-2013• Continuous Research – Pre and Post Survey

Our Role

• Promote Awareness Of Industry Certification To Students, Teachers, Administrators, Parents, And Community

• Advise Students• Develop Sequential Curriculum• Offer Program Minor • Communicate The Potential For Industry Certification To

Add Value To Student Marketability And Advancement In The Workplace

• Monitor Changes

Research

• In a study at Auburn in 2002, only 9.8% of Alabama Business Educators held any type of industry certification.

• In a study at Auburn in 2005, pre-service business educators who had taken certification exams agreed that industry certification offers many benefits, including increased confidence.– Teachers who have more confidence with computer skills can

concentrate on teaching the application of the software rather than just specific “click” skills.

– Respondents strongly agreed (M = 3.47, Scale 1-4) that business educators with industry certification should receive additional compensation.

Demand for Graduates

• Employers seek program graduates with industry certification

• Research Conducted at Auburn University:– 2012

• 96% of employers surveyed indicated they would like for their employees to take and pass industry certification exams (i.e. IC3, MOS)

• 91% of employers surveyed indicated that having industry certification will give applicants an advantage in the interview process

• 94% of employers surveyed indicated that having industry certification increases confidence in computer applications

Microsoft IT Academy

Our Experience

• Teachers participated in:– Lectures– Certification testing practice (using practice software)– Certification testing

Video Testimonial

Questions?