innovation in fundraising
TRANSCRIPT
AM4: Innovation in fundraising Lucy Gower, Lucyinnovation
Innovation
Innovation
“What you need to do differently to get to where you said
you would go”
Innovation =
Problem x Solution/s x Execution
Innovation process
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
Frame your challenge as a question
“How might we”
Innovation process
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
Get to know them
We won’t celebrate being 50 un3l everyone can The Cys1c Fibrosis Trust is 50 years old. But we’re not about to throw a party. Although we’ve achieved a lot in our first 50 years, we haven’t yet achieved our ul1mate goal. We haven’t yet beaten cys1c fibrosis – completely beaten it – once and for all. So instead of partying, we’re working harder than ever. Working for the day when everyone with cys1c fibrosis can receive the treatments that will transform their daily experience. When everyone can live a long, full, sa1sfying life in spite of their condi1on. When everyone can celebrate their 50th Birthday – and look forward with confidence to celebra1ng many, many more. That’s our goal. When we reach it – and with your support we will reach it – the Cys1c Fibrosis Trust will no longer be needed. And that’s the day we’ll finally be ready to throw a party.
Innovation culture
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
Ask more questions
Build diverse networks
How might you……
-‐ get to know your audience be=er?
-‐ increase your experiences?
-‐ build diverse networks?
Work in pairs…….
Innovation process
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
What type of charities do these people support?
What if?
What if?
Think of a time when you gave a gift…..
• What happened? • How did it make you feel?
Fundraising is not just about asking for money
Fundraising is about giving your supporter the opportunity
to make a difference to something they care deeply about.
“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
What if?
What are the ‘rules’ of making a funding application?
What if you broke one or more of these rules? What would your application look
like now?
This is Rokia
Basic storytelling structure
1.Who 2.Problem 3.Action 4.Result
Get to the point QUICKLY
1.Who 2.Problem 3.Action 4.Result
For sale: baby shoes, never worn.
Innovation process
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
“Innovation is saying no to 1,000 things”
Steve Jobs
Brave
“I have not failed. I've just found 10,000 ways that won't work.”
Thomas Edison
The F Word
Innovation process
Problem or opportunity
Connec1ons, insights and inspira1on
IDEAS Refine and develop DO IT
Culture of innovation
DO IT
• Money follows mission • Know your problem • Connections insights and inspiration • Ideas – ask’ what if?’ • Filter, test and adapt • DO IT • DO IT NOW
