Innovation & ArchitectureY! Architects Conference

Viswanath Poosala (vishy)

poosala@alcatel-lucent.com| twitter: vishyp

Head of Bell Labs – India

Random Slide #1: Let’s think outside the basket

ImpressionsImpressions

•3 | Architecture Innovations

The Big Picture

Architects think of the big picture,

dream of an elegant world

• Developers think they are just

“thinkers” and “dreamers” ☺

• Should every architect hack?

•4 | Eingeering innovation | 2009

The Idea

Architects are passionate about

their ideas

• Ideas go obsolete

• Design for short life?

The Individual

Architects are creative individuals

• Risk of creating mismatched • Risk of creating mismatched

systems

• Break the silos: Fun Joint

Projects?

• Accept mismatch?

The Blueprint

Architects feel responsible for everything

• They ARE - esp. for the things that

can’t be easily fixed ☺

• Debugging for architecture?

• Adaptive architecture?

Random slide #2

Innovations & InspirationsInnovations & Inspirations

•9 | Architecture Innovations

Innovations in all placesProcessProduct, Design

Create something new that is useful (worth paying for)

We hardly think about thinking

• Critical thinking: Is it TRUE?

• Creative thinking: What else is possible?!

Beaten Track

• Logical push: This is

so. Hence this follows.

Side track

• Creative Pull: This

COULD be so. If we

make that jump, then

what?

Main track

Direct

Roundabout

3 tricks for generating new ideas

• Pick an unrelated (even random!) word– Smoking + Frog � A cigar that

goes of intermittently, like a hopping frog

• Suggest the outrageous• Suggest the outrageous– No one buys books anymore

• Ask the opposite– Shopping � What if the shop

pays the buyers?

– Audience speaks. Speakers take notes

A pattern for brainstorming

Study

Create

EnhanceEnhance

Critique

Refine

Decide

Organization Support

Bell Labs VenturesIncubatorIncubator

SupportSupport

Market

Target Opportunity

High ROI

Significant Revenue

Business

GroupBusiness Business

ExpertiseExpertise

Venture

execution1 2 3

Early CustomerEarly Customer

InteractionInteractionOpen to all employees

execution1 2 3

All the Excitement and Passion of a Start-up to Work on Cutting-Edge Technologies

Organic Inspirations

•16 | Eingeering innovation | 2009

Dynamic Inspirations

•17 | Eingeering innovation | 2009

Roadmap: Keep it simple

A-B-Cs of Prioritizing Ideas

•A: Can’t drive the car without it

•B: Would consider paying for that A/C

•C: Will take it if it’s free

Remember who you are building it for

•21 | Eingeering innovation | 2009

Bell Labs IndiaInnovating for Emerging Markets and Beyond,

with Research & Startups in One Place